When I was a kid, every slumber party I went to started with 16 Candles, progressed to crank calling cute boys from class, and ended with us playing light as a feather, stiff as a board.
For the game, one of us would lie down on the floor. Then, a bunch of us girls would lift her, using just two fingers on each hand, while chanting, “light as a feather, stiff as a board,” over and over again. I have no idea why this was considered fun, but we got the biggest kick out of it and did it all the time.
Ah, to be young and easily amused… 🙂
MAC’s new Studio Fix Boldblack Lash mascara ($14) reminds me of that old game. Launching April 28 on counters with the new Fashion Flower Collection (NOTE: it’s available now online), Boldblack will join the MAC permanent line.
MAC describes it as a dramatic, blacker-than-black mascara with a long-lasting formula lighter than a flower petal.
I’ve been batting two coats on my fringe for the past few days, and while I like how long my lashes look and how feather light they feel with it on, Boldblack also leaves them stiff and crunchy — hence the whole “light as feather, stiff as a board” thing.
A few things I like about Boldblack…
- It’s a true black (it doesn’t have any blue undertones)
- Delivers dramatically longer, separated lashes
- Resists smudging
- Relatively affordable for a department store mascara
- Feels as light as a feather
After two coats
Before (left) and after two coats (right)
And some things I don’t particularly like about Boldblack…
- It leaves my lashes stiff and crunchy
- Doesn’t hold the curl from my Shu Uemura lash curler very well
- The brush tends to deposit too much product on my lids
Boldblack Lash has a few things going for it, but it doesn’t rock my world. I prefer mascaras that soften my lashes and maintain a curl better, but I give it props for rich color, lengthening power and price.
If you’re on the market for a straight-up lengthening mascara in a true black (and you don’t mind stiff lashes), Studio Fix Boldblack Lash might be worth a shot.
AVAILABILITY: Coming soon to MAC counters (April 28); available now online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,