When I was a kid, every slumber party I went to started with 16 Candles, progressed to crank calling cute boys from class, and ended with us playing light as a feather, stiff as a board.
For the game, one of us would lie down on the floor. Then, a bunch of us girls would lift her, using just two fingers on each hand, while chanting, “light as a feather, stiff as a board,” over and over again. I have no idea why this was considered fun, but we got the biggest kick out of it and did it all the time.
Ah, to be young and easily amused…
MAC’s new Studio Fix Boldblack Lash mascara ($14) reminds me of that old game. Launching April 28 on counters with the new Fashion Flower Collection (NOTE: it’s available now online), Boldblack will join the MAC permanent line.
MAC describes it as a dramatic, blacker-than-black mascara with a long-lasting formula lighter than a flower petal.
I’ve been batting two coats on my fringe for the past few days, and while I like how long my lashes look and how feather light they feel with it on, Boldblack also leaves them stiff and crunchy — hence the whole “light as feather, stiff as a board” thing.
A few things I like about Boldblack…
- It’s a true black (it doesn’t have any blue undertones)
- Delivers dramatically longer, separated lashes
- Resists smudging
- Relatively affordable for a department store mascara
- Feels as light as a feather
After two coats
Before (left) and after two coats (right)
And some things I don’t particularly like about Boldblack…
- It leaves my lashes stiff and crunchy
- Doesn’t hold the curl from my Shu Uemura lash curler very well
- The brush tends to deposit too much product on my lids
Boldblack Lash has a few things going for it, but it doesn’t rock my world. I prefer mascaras that soften my lashes and maintain a curl better, but I give it props for rich color, lengthening power and price.
If you’re on the market for a straight-up lengthening mascara in a true black (and you don’t mind stiff lashes), Studio Fix Boldblack Lash might be worth a shot.
AVAILABILITY: Coming soon to MAC counters (April 28); available now online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,