New MAC Mineralize Multi-Effect Lash Mascara: I Got 99 Problems But Shiny Lashes Aren’t One

Published in: Eyes, MAC Makeup, Makeup, Product Reviews

MAC Mineralize Multi-Effect Lash

Wearing two coats of MAC Mineralize Multi-Effect Lash Mascara ($22) on my upper and lower lashes

Glossy like a glazed doughnut.

Mmm…doughnut. 🙂


This stuff will leave your lashes so shiny it’ll look like a stranger walked up and licked them. Shiny like the dew glistening on Ryan Gosling’s biceps when you ask him, “Where’s the gun show?” Shiny like Beyonce and Jay-Z’s massive stash of gold bars, which I’m sure they keep under the bed (next to Beyonce’s diary). Shiny like the glint on my bared fangs when El Hub told me first thing this morning, “We’re out of coffee,” and I was PMS’ing.

Mineralize Multi-Effect Lash in Charged Black, MAC’s latest mascara, and the first one to use their 77-Mineral Complex, is designed to create glossy-like-a-glazed-doughnut lashes that are both soft and flexible.

MAC Mineralize Multi-Effect Lash with a MAC Lipstick for scale

Mineralize Multi-Effect Lash with a MAC Lipstick for scale

MAC Mineralize Multi-Effect Lash wand

The thing I can’t help thinking about it: Why 77 minerals? Why not 76 or 78?

But I digress…


I love how dark and glossy it looks on my lashes. I also like that there’s no flaking or smudging, but it doesn’t hold a curl very well, and it doesn’t add a lot of length (maybe a couple millimeters, like a mouse nibble’s worth).

It adds a tad more volume than my previous number one MAC mascara love, MAC Extended Play Gigablack Lash, but I think I’ll stick to Gigablack for now because of the extra length.

MAC Mineralize Multi-Effect Lash

Bare lashes (on the left) and two coats of Mineralize Multi-Effect Lash (right)

PRICE: $22 U.S., $26 CDN
AVAILABILITY: Available now at MAC counters and online

Your friendly neighborhood beauty addict,



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So far, 7 people have commented on this article. How cool is that?

  1. fancie says:

    It does seem to add a bit of volume but I’m a length junkie lol. It looks nice but I’m sticking with my In Extreme Dimension Lash. I love that stuff!
    fancie recently posted … Covergirl Spellbound Lip Perfection Lipstick Review

  2. Karen says:

    Extended Play Gigablack is my all time favorite mascara, but I just adore the way the new Mineralize mascara goes on…smoove! And I love the way the wand feels in my hand. I guess this mascara is a total tactile experience for me!

  3. Your eyes look so beautiful in that close-up shot! Not sure if the mascara should get credit for that though.

  4. Sylirael says:

    Oh Gods, what a thought – a stranger coming up and licking your lashes (and at the same time presumably your eyeball) :-O

    I don’t think I’ve ever considered whether or not a mascara made my lashes glossy! It was a mascara parameter unknown to me until this post ^_^
    Sylirael recently posted … The Nocturnal Rogue: Adventuring with Tarte’s Rainforest After Dark Eye and Cheek Palette!

  5. Never thought about glossy lashes before! My favorite mascaras are from L’Oreal and Maybelline! Among high end ones, I love the one by Shiseido – makes my lashes look like falsies!
    Ankita@corallista recently posted … FOTD : Smokey Plum Eyes with Berry Lips

  6. GiGi says:

    Your skin looks awesome. Can you tell us what foundation/powders you wore in this look?

  7. Kim says:

    That’s one thing I’ll say about Le Volume (over Faux Cils), it not only holds a curl, it actually *creates* curl on my lashes. It really is the darndest thing. 🙂

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