MAC Beth Ditto Zoom Lash Mascara from the left: New Hue, Plum Reserve and Blue Charge
During the week, I usually reach for reliable, basic (boring?) mascaras in brown or black, but even reliable standbys can seem a little uninspiring after a while.
Now, whenever I feel like I’ve “hit the wall” on basic black and brown and need a change, I can turn to one of the new MAC Beth Ditto Zoom Lash Mascaras ($15 each), three new limited edition tinted mascaras in Plum Reserve (a light violet-ish purple), New Hue (a blackened burgundy) and Blue Charge (a deep navy blue).
If Yves Saint Laurent Majorelle Blue Volume is your party shade, then the Beth Ditto Zoom Lash mascaras want to be what you wear to work.
For comparison, the formula feels a little thicker than MAC Extended Play, another mascara I’ve been wearing lately.
From about an arm’s length away, all three of these could pass for basic black. But get a little closer (don’t be shy!), and they reveal their true colors.
When I wear ’em, I like to start by swiping the brush against the mouth of the tube or a clean tissue to remove any excess, which seems to reduce their tendency to clump and deposit stray mascara on my lids.
Then, I apply one coat on freshly-curled lashes before using a lash comb to further separate my fringe, and after that first layer dries, I repeat the process with a second layer to intensify the color.
Two layers is probably my sweet spot for lashes that look noticeably longer, thicker and lightly tinted, with just a slight relaxing of the curl.
Two coats of Blue Charge
Two coats of New Hue
Two coats of Plum Reserve
It’s a pretty conservative look for a tinted lash product, meaning that if I worked in a legal office, I could probably wear any of these three without being asked questions like, “So where’s the rave?” or “Do you have any glow sticks I can borrow?”
Of course, my makeup-minded work friends would probably notice and ask, “Pretty! What are you wearing on your lashes?”
PRICE: $15 each
AVAILABILITY: Available now at maccosmetics.com and coming to North American MAC counters and stores June 7; internationally later this month
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,