L’Oreal wants you to “millionize your lashes,” and I guess they’re just assuming you’ll know what that means.
Go on, millionize them! I dare you.
If you’re confused, so was I when I heard the slogan for L’Oreal’s new Voluminous Million Lashes Mascara ($9).
Would I grow a million new lashes if I used it? Because if so that sounds like potentially too many… Or would my lashes grow in volume by a million times?
And why stop at a million anyway? Why not billionize your lashes? Let’s face it… A million just doesn’t go as far as it used to.
Overlooking 1) the silly slogan that doesn’t tell me anything about the product and 2) the fact that I’m a total word weirdo who obsesses over turns of phrase, I really tried to keep an open mind when I took Voluminous Million Lashes Mascara in Black out for a test drive.
The first thing I noticed about it: great brush. You know how some mascara brushes just don’t know when to stop? They grab too much product. Well, this one gets it right. I don’t even feel like I have to swipe it against a paper towel to remove any excess before applying.
How is that possible, you might ask? The Clean-Sweep Wiper System, BAM! The brush passes through a “web-like structure” and comes out of the tube loaded with the right amount of product for a single layer.
The Clean-Sweep part of the brush is cool, but so is the brush itself. It’s easy to use, and the formula’s pretty good too. No smearing, smudging or flaking for a full day, while at the end of the day it remains easy to remove (soap and water will do; it’s not waterproof).
In how L’Oreal bills Million Lashes Mascara — as a volumizing lash definer — I’d say it’s a bit above average (but not as awesome as $30 YSL Faux Cils). I’d probably like it more if it delivered thicker lashes, especially at the base.
And with layers beyond the first, it begins to clump. Two layers seems to be the sweet spot; anything beyond that looks more and more like a bumpy mess.
Voluminous Million Lashes is a pretty basic volumizing mascara with an overachiever’s name. I do like the smooth, smudge-free formula and the absence of flakes, and if you’re looking for moderately thicker lashes and a drugstore-caliber price, you might want to give it a try.
AVAILABILITY: Available in Black, Blackest Black and Black Brown at drugstores and online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,