L’Oreal Wants You to Millionize Your Lashes with Voluminous Million Lashes Mascara

Published in: Drugstore Beauty Finds, Makeup, Product Reviews

karen from makeup and beauty blog wearing loreal voluminous million lashes

L’Oreal wants you to “millionize your lashes,” and I guess they’re just assuming you’ll know what that means.


Go on, millionize them! I dare you. πŸ™‚

If you’re confused, so was I when I heard the slogan for L’Oreal’s new Voluminous Million Lashes Mascara ($9).

Would I grow a million new lashes if I used it? Because if so that sounds like potentially too many… Or would my lashes grow in volume by a million times?

And why stop at a million anyway? Why not billionize your lashes? Let’s face it… A million just doesn’t go as far as it used to.

Overlooking 1) the silly slogan that doesn’t tell me anything about the product and 2) the fact that I’m a total word weirdo who obsesses over turns of phrase, I really tried to keep an open mind when I took Voluminous Million Lashes Mascara in Black out for a test drive.

The first thing I noticed about it: great brush. You know how some mascara brushes just don’t know when to stop? They grab too much product. Well, this one gets it right. I don’t even feel like I have to swipe it against a paper towel to remove any excess before applying.

How is that possible, you might ask? The Clean-Sweep Wiper System, BAM! The brush passes through a “web-like structure” and comes out of the tube loaded with the right amount of product for a single layer.

loreal voluminous million lashes review tube

loreal voluminous million lashes review wand

loreal voluminous million lashes review ingredients

loreal voluminous million lashes review layers of lashes

The Clean-Sweep part of the brush is cool, but so is the brush itself. It’s easy to use, and the formula’s pretty good too. No smearing, smudging or flaking for a full day, while at the end of the day it remains easy to remove (soap and water will do; it’s not waterproof).

In how L’Oreal bills Million Lashes Mascara — as a volumizing lash definer — I’d say it’s a bit above average (but not as awesome as $30 YSL Faux Cils). I’d probably like it more if it delivered thicker lashes, especially at the base.


And with layers beyond the first, it begins to clump. Two layers seems to be the sweet spot; anything beyond that looks more and more like a bumpy mess.

Voluminous Million Lashes is a pretty basic volumizing mascara with an overachiever’s name. I do like the smooth, smudge-free formula and the absence of flakes, and if you’re looking for moderately thicker lashes and a drugstore-caliber price, you might want to give it a try. πŸ™‚

AVAILABILITY: Available in Black, Blackest Black and Black Brown at drugstores and online

Your friendly neighborhood beauty addict,



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  1. Tracy says:

    I might have to give this one a try. Looks not bad I must say. Neat brush too. L’Oreal’s mascaras are not bad.
    I’m on a mascara kick right now. Just got Sephora’s LashStash Mascara Sampler so I got a few to try out now!
    Tracy recently posted … Ojon Restorative Lash Treatment and Mascara

  2. Appu says:

    The best drugstore mascara I’ve tried so far is the L’oreal Voluminous Carbon Black. It needs a good swipe on a paper towel sometimes, but I just love it. It gives me mega volume, seriously! πŸ™‚
    Appu recently posted … Ole Henriksen African Red Tea Foaming Cleanser

  3. Amber says:

    Wha? Weird. But as a lifelong Voluminous user, I will probably try it. Too bad I *just* bought a new tube yesterday!
    Amber recently posted … Balsamic beef stew

  4. snoopysteph says:

    Reading the ingredient list made me laugh – what does ‘may contain’ mean? They aren’t sure if those ingredients were added to the formula? Did they forget? Lol!

    After trying higher end mascaras I don’t think I can ever go back to drugstore brands again.

    • Karen says:

      I’m guessing that’s due to variations in the formula due to color?

      The difference I notice most between the drugstore and department store mascara is volume (especially at the base). I’ve yet to find a cheaper mascara that creates the same look I get with YSL Faux Cils or Chanel Exceptionnel… I’m hoping that I can find one someday, though, becaues that would be awesome!

      • snoopysteph says:

        I agree, I’m definitely spoiled with the volume I get from the high-end mascaras I love like DiorShow or DiorShow Extase. I’m all for finding a cheap but excellent mascara though, considering you basically go through a tube every 3 months.

        Ah, that makes sense about the “may contain.” πŸ™‚ It still makes me giggle though…

        • Karen says:

          I’ll let you know if I ever find one! The quest has only been going on for, oh, 10 years. LOL!

          There’s so much going on with the word situation on this mascara! I’m off to now “millionize my shoe collection.” πŸ™‚

  5. Rae says:

    Okay, that “clean-sweep” innovation sounds AWESOME. I’m using (and adoring) Marcelle’s new Power Volume mascara right now, but I hate how the brush comes out with excess product every. single. time. Not having to deal with that would be a *godsend*!
    Rae recently posted … Sephora Friends and Family 2010

  6. Ashley says:

    Bought it, using it, I guess I like it… I like the brush (it doesn’t poke the eye!) and it’s really great for definition but goo past two layers & it is super clumpy!
    What is with all of these “volumizing” mascaras that do the complete opposite?? GIVE ME WHAT I WANT NOW!!
    Ashley recently posted … Have You Hit Pan Recently

  7. Mel says:

    I have become obsessed with the new Maybelline Falsies. I have to say that its the new go to mascara for me. I was all into MAC mascaras and needed something in a jiffy with no time to head to the mall, and boy was I surprised. At about 1/3 the cost I now have a new fav!

  8. emmi says:

    Price $9 what the heck??? In Finland it costs 18 euros which converted to us dollars is $25!! Not fair! πŸ™

  9. Nina says:

    wooowww kinda spendy but …. still not as bad as some high end mascaras! i might snag this – if its as good as voluminous, then im sold! πŸ™‚

  10. Chantel says:

    I have been using that mascara for a few weeks now…I LOVE IT! Someone asked me if I had falsh eyelashes on the other day. I can push it to 3 layers without clumps! I have tried Maybelline’s Falsies, it’s nice but flakes on me!

  11. Trisha says:

    It seems to look best on the second coat, at least based on your pictures.

    And “Millionize.” Lol.
    Trisha recently posted … Celebrate with Vera Wang Anniversary

  12. steph b says:

    Falsies flaked on me too. I think Walgreens is having a BOGO1/2 on L’Oreal this week so maybe I’ll pick up some of this to try. Every now and then I use Volminous and have tried their plastic brush version but tend to go back to Full-n-Soft for everyday use. Considering how awesome Lancome mascaras are, I’m surprised L’Oreal hasn’t introduced more dupes for those like they have for some of their other products.

    • Karen says:

      Don’t forget to pick up some tinted Carmex while you’re there!

      • steph b says:

        Don’t worry, I didn’t! Went for a post-dinner walk down to Walgreens. Picked up both the pink and the peach. Very glossy, not a waxy balm. Even though it still has that Carmex scent, there isn’t any menthol or camphor to irritate your lips. Nice color for a balm. We’ll see how it wears over the next few days cause my lips could use a little TLC.

      • Karen says:

        Nice. I’m really looking forward to getting a tube (and YAY for no menthol/camphor). Gonna go by tomorrow at lunch if I can get all my stuff done.

        Sooo, I have to thank you again for introducing me to the Goody Spin Pins. I got my BFF’s hooked on them too!

  13. Trude says:

    Thanks for doing this review – I saw the commercial at lunch today and was like “wha??” I think I’ll stick with CoverGirl Lash Blast as my fave volumizing drugstore brand. It’s the best I’ve found! Otherwise I can’t keep my paws off of BadGal Lash. πŸ™‚

    Side note: As I watched that commercial, I wondered to myself for the 100th time: When are they going to ban false lashes from being used in mascara ads, aka false advertising??
    Trude recently posted … Adoptables Round III

  14. Megan says:

    I have to agree with the whole false lashes in mascara advertisements bit. Does anybody notice for the Maybelline Falsies commercials and ads , they claim ‘no false lashes’, and the model is actually wearing falsies more obviously than most mascara ads? Ironic! Anyway, back to L’oreal’s Voluminous Million Lashes, I have it, and love it! Probably my favorite drugstore mascara right now.

  15. knownever says:

    This sounds like a mascara to pass on, but I totally agree that the brush/wand on mascaras is maybe the most important feature. Diorshow mascara for instance, so many people love it, but the brush is just too big! I don’t get it!
    knownever recently posted … DIYBacktoMAC

  16. sakura says:

    My drugstore fave is still Maybelline XL curls. I’ve tried so many. The non drugstore type I like is fiberwig 24 hour and any of Lancome’s mascaras. I would love to try the YSL Faux cils. $30 donation anyone…

  17. Kim says:

    Funny you mention Faux Cils because I’ve been meaning to tell you that I just *might* love it more than Hypnose. I think it will call for a side-by-side comparison, but I’ve been very, very happy with it (and thanks again for the rec). πŸ™‚ Btw, your “Because if so that sounds like potentially too manyÒ€¦” made me LOL!

  18. Alexandra says:

    I agree i hate the misleading adverts too. Styled with lash inserts and enhanced post production. Surely women cant be beind the adverts? I would assume that all women wil want to see what the mascara looks like on its own. Let the product show what it can acheive.
    I’ll shut up now lol.

    • Karen says:

      I don’t know who’s behind it, but it’s kind of annoying, isn’t it? I would want to see what the mascara actually looks like IRL, not a set of obviously fake false lashes!

  19. Rachel says:

    So I finally caved and bought this…how could I resist this packaging? Well…this has been a huge disappointment. I normally use Cover Girl’s Lash Blast mascara and love it, but I’ve previously used Loreal’s Voluminous Lash mascara and loved it as well. Needless to say, and I’m not sure that I’ve ever done this before, I’m tossing this after only a weeks use and moving on. This makes my lashes look thin and cakey. I only do two coats to avoid spider lashes, but they still happen. I also get quite a bit of flaking after a long day at work. Anywho, bummer. Back to Lash Blast!

  20. Soozbc says:

    I bought this product recently because it was on sale and my usual product wasn’t in stock. I hate this product because of the strong perfume smell it has. It literally makes my eyes burn. I’ve used it twice and thrown it away. I found this review because I was looking for a place to complain to L’Oreal about this product. I wouldn’t recommend it.

  21. Lauren says:

    I loved your review. πŸ™‚ “A basic volumizing mascara with an overachiever’s name.” Tehe!

  22. ingunnd says:

    It didn’t looked any like that on my lashes, it actually looked like om Eva Longoria, OK, I’m exaggerate a bit, but it really does, you have to make zigzagged moves when you’re applay it!

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