Do you hear that…? That whispery voice? It sounds like it’s saying, “Kiss you, Karen.”
“Kiss you, Karen.”
There! Did you hear it?
Soon-to-be-released Kiss You, a reformulated reincarnation of Benefit’s old Kiss Me gloss, has been calling my name for days, and who am I to deny a tube of glossy pigmented purple goodness?
The new version will be joining the Benefit Ultra Shines Lipgloss line for spring 2011.
Benefit Ultra Shines in Kiss You
Purple has long been one of my go-to lip colors when it comes to glosses because it’s a great alternative to pink (not to take anything away from pink, which you know I ).
Kiss Me/You and I go way back.
How far back? Well, it’s a long story…
- Pre-2009 — Before 2009, Kiss You was known as Kiss Me, and it was part of Benefit’s The Gloss line. It was a clear fuchsia, not very pigmented, that I reached for whenever I wanted a just-kissed lip look. It quickly became a cult fave (and a favorite of mine) and underwent a name change, becoming Kiss You. Seriously, I could sing sonnets about that shade…or perhaps an ode.
- Summer 2009 — Benefit discontinued The Gloss line and released a reformulated version of Kiss You in the new Lip Gloss line. Milkier and less pigmented, it was nothing like the original. Disappointed fans huddled in dark corners and held one another tightly while rocking back and forth and mumbling, “Safe place! Safe place!” Okay…so maybe that was just me.
- Spring 2010 — The Lip Gloss line was joined by the smooth and shiny Ultra Shines. Among them, a shimmery, purplish pink called Wild Child, which looked/s a little like a slightly pinker version of the Summer 2009 Kiss You.
- Today/Spring 2011 — Kiss You is reborn! Once again, it will grace Benefit counters, where I’ll be waiting with bells on, as one of three new-ish Ultra Shines for spring.
Why are they just new-ish? The other two shades joining Kiss You — Life on the A List (a light bubble gum pink) and Who Are You Wearing (a passion fruit pink) — are also repromotes blasting in from the past.
Is the new Kiss You anything like the O.G. Kiss You?
Well, it’s similar, but [INSERT BIG BREATHY SIGH] it isn’t an exact match. This version’s much more pigmented and shimmery.
From left: Lip Gloss in Kiss You (from 2009), Ultra Shines in Wild Child, Ultra Shines in Kiss You, The Gloss in Kiss You
Swatches from left: The Gloss in Kiss You, Lip Gloss in Kiss You, Ultra Shines in Wild Child, Ultra Shines in Kiss You
Ultra Shines in Kiss You
Ultra Shines in Kiss You (left) and The Gloss in Kiss You (right)
In her new skin, Kiss You is still a great gloss. I like the slick Ultra Shines texture, moisturizing formula and four-hour wear time. The glosses in the line are unflavored, but they do have a raspberry Creamsicle scent, which I actually like.
So even though the new Kiss You doesn’t bring back the O.G. one, I still like it a lot. I can see it now…I’m blowing a kiss to the cameras (well, I mean “my camera”) and wearing it with thick black cat eyeliner and a pretty pink blush.
Expect to see Kiss You and the other two new colors on Benefit counters this spring, and, beginning next week, at benefitcosmetics.com.
AVAILABILITY: Coming soon to Sephora, Ulta, Benefit boutiques, counters and benefitcosmetics.com
MAKEUP AND BEAUTY BLOG RATING: A
Your friendly neighborhood beauty addict,