When makeup marketers name a product “Pretty Amazing,” they’re setting the bar high. I mean, what do they do if the product only ends up being mediocre? How do they answer their boss when she asks, “How did those new Pretty Amazing Lipcolors turn out?” Well, miss, I think they turned out…fine.
I have to admit, I had high expectations when I heard about the new Bare Minerals Pretty Amazing Lipcolors line of hybrid liquid lipgloss/lipsticks ($16 each). I wondered if they’d make my eyes roll back in my head in ecstasy (I hope!). Would I find myself speaking in tongues?
Judging by their names, the eight new Lipcolors do have a certain swagger. There’s Bravado (a brick rose), Charisma (a coral pink), Ambition (a fuchsia), Courage (a warm strawberry), Fearless (a rosy mauve), Free Will (a pink nude; oddly, I keep wanting to call this one “Free Willy”), Moxie (a bright petal pink) and Strength (a vibrant red). Hot. I’ll call your positive messages, Bare Minerals, and raise you some power.
No, these aren’t lipglosses for wallflowers. They’re much stronger than that. These are like lipglosses on P90X — super thick and sticky with full-color coverage and subtle shine. Imagine the thick, sticky texture of a MAC Lipglass coupled with the uber-pigmented power of the NYX Soft Matte Lip Creams and BAM! — you’re Pretty Amazing.
They’re also unscented and unflavored, but neither of those is their most amazing trait. That distinction goes to their color. It’s saturated and opaque, like the stuff of technicolor dreams.
Even though I find some of the brighter, bolder shades like Strength a little tricky to apply, the flocked applicator helps. As long as I use it with a slow, steady hand, I’m able to precisely draw crisp lines along the edges of my lips.
Beside an iPhone for scale…
Swatches from left with the flash: Bravado, Charisma, Ambition, Courage, Fearless, Free Will, Moxie and Strength
Swatches without the flash
Speaking of Ambition, Bare Minerals showed some with these, but would I call them amazing? Maybe. I was hoping they’d feel more moisturizing and would last a little longer on my lips. I get about four hours with them, which is good for a long-wearing lip product, but is it amazing?
I think their texture and finish also leave some room for improvement. Bare Minerals calls it a high-shine finish, but I have to respectfully disagree. As far as shine, I find myself wanting more. I also feel like my lips look older and drier wearing Pretty Amazing, as the product eventually settles into my larger vertical lines.
I love, LOVE these rich colors, and I really dig their names (Fearless? That’s great!), but calling them Pretty Amazing just might have been a stretch.
PRICE: $16 each
AVAILABILITY: Available in May at Bare Escentuals Boutiques and also online
MAKEUP AND BEAUTY BLOG RATING: B+
Your friendly neighborhood beauty addict,
P.S. Goodness, what happened to Tuesday? It’s like I opened my eyes this morning, answered some emails and now it’s 8:30 at night. I can’t believe it. Well, I guess it means we’re one step closer to Friday.