Look out! It’s a primer triple threat! From the fertile mind of Francois Nars, the new NARS Pro-Prime Multi-Protect Primer SPF 30 ($32) creates a smooth canvas for your makeup while it supposedly nourishes skin with a bevy of plant-based ingredients.
This newest member of the permanent NARS Pro Prime line has a colorless, lotion-like texture that feels light and fluffy to the touch. Oil-free, it totally reminds of Urban Decay’s Complexion Primers, absorbing quickly without leaving a greasy residue or white cast on my skin.
I like the texture, and I do notice smoother makeup with it on (especially in pictures).
NARS bills this as a “treatment face primer.” Sounds good, right? And they identify two plants as key to the product’s many benefits: Gentiana Urnula, a Himalayan flower used in Tibetan medicine for its anti-oxidative properties; and Indian Frankincese, used in Aruveydic medicine as an anti-inflammatory.
I dug around and found a handful of studies involving Indian Frankincense to treat asthma, cancer and arthritis, as well as one directly related to skin care, but I didn’t find any studies pertaining to Gentiana Urnula.
I think it’s cool that NARS is looking to ancient medicine for ingredients (if people have been using the stuff for centuries, it should be good for something, right?), but some data to back up the product’s claims would help, as would clearer language. Which compounds provide which benefits? Inquiring minds want to know.
Multi-Protect Pro is a solid primer, and I like the approach NARS is taking with the ingredients. Now that they’ve piqued my interest, however, I want some info to back it up. For now, I’ll happily take Pro-Prime Multi-Protect for what it is — a fast-absorbing face primer with a nice, light texture and SPF.
AVAILABILITY: Exclusively at Sephora (in-store and online) next month
MAKEUP AND BEAUTY BLOG RATING: B+
More NARS products to look out for
Also, keep an eye out for these other NARS products coming next month, and lemme know if you spot anything you like.
- NARS Pore-Refining Primer, $32 — This colorless primer minimizes the appearance of pores and reduces shine. Look for it exclusively at Sephora stores and online.
- NARS Illuminators in Copacabana, Super Orgasm and Laguna, $29 each — Three new liquid illuminators in iconic NARS colors (Copacabana’s an opalescent pink, Super Orgasm’s a shimmery peachy gold and Laguna’s a golden bronze) to highlight the face and body. Apply your favorite color on bare skin, or mix with foundation or lotion for a shimmery glow. Find it at NARS counters and narscosmetics.com
Now I’ve seen it all…
I’m sure Tabs would love one, but I’m afraid he might be, um, too husky. The cardboard one is supposed to support cats up to 20 pounds. I don’t know… Tabs has a LOT of junk in his trunk.
Your friendly neighborhood beauty addict,
Well, last week NARS launched the release online with Calanque suspiciously missing.
Apparently the trio of neutrals will still be part of the release, but it’s being temporarily held up due to production delays (it’s really fragile). Expect it to join the rest of the collection soon.