Is it a curling iron or a high-performance race car? It’s hard to tell based on the specs for the new ghd Curve Soft Curl curling iron.
- 1 1/4” large ceramic barrel for volume and soft, smooth tumbling waves
- Six quick-thinking sensors set in three zones of the barrel ensure an even internal curling temperature of 365 °F for fast, long-lasting curls
- A thermo-protective tip at the end of the barrel provides a safe, cool place to hold the iron
- A built-in safety stand keeps the iron secure so it won’t be rollin’, hatin’, patrolling or otherwise riding dirty when you set it down
- A swiveling professional-length cord prevents tangling
- Convenient illuminated power button
- Makes a sound when powering on (it sounds like a chorus of hair angles singing, “Ahh!”)
- Automatic sleep mode powers off the iron after 30 minutes of inactivity
- Universal voltage regulator allows it to be used all over the world
- Quickly heats up after powering on; ready to use in about 30 seconds
Seriously, that’s some fancy sh*t! 🙂 It might even be able to do your taxes.
Soft Curl comes with all the bells and whistles…as it should, considering that it costs $245!
Yes, that’s right. All of the curling irons in the new Curve line by ghd are priced like that.
And all of them are designed for specialized jobs, like this one, the Soft Curl model, is the one you want if you have long hair and want big curls and big volume.
So is it worth the price?
Yes, it just might be if you curl your hair often (at least a few times a week) and have some very specific hair-curling pet peeves or needs (like an extra long swiveling cord and a quick heat-up time).
If not, you’re probably better off getting something for $20 from Ulta.
Wow, though. This bad boy works fast! I have what my friend/stylist Alis jokingly calls “vampire hair,” meaning that I have a good amount of it, and it usually takes me anywhere from 20-40 minutes to use a curling iron, depending on the style I’m going for, but curling with the Soft Curl takes half the time.
The barrel heats up evenly along its entire length, which makes for faster curling than many irons, and I only need to hold each section of hair in place for 10 seconds to get a good curl.
I also like that while the Soft Curl gets hot, it doesn’t get volcanically hot. I don’t feel like I’m cooking my hair to a crisp, which is how I feel when I use the t3 Body Waver. I swear, that thing gets hot enough to give Ryan Gosling a run for his money. Even on the lowest setting, I’m swimming in a pool of sweat when I’m finished using it. I have to take off my clothes to be comfortable.
Naked curling — people, it has come to this! 🙂
But with the ghd Soft Curl I can actually keep my clothes on. LOL! No naked hair styling.
Thank goodness, because who wants to strip down to their skivvies to curl their hair in an airport restroom?
With the ghd Soft Curl, the proof is in the pudding. When I use it, I end up with bouncy, curly hair that holds its style for one, or sometimes two days. The name “ghd” is short for “good hair day,” and I definitely have those with the Soft Curl.
AVAILABILITY: New, and available now at ghd counters in Neiman Marcus stores and online
MAKEUP AND BEAUTY BLOG RATING: B+/A- (super effective, but ridiculously expensive)
Your friendly neighborhood beauty addict,