Go Purple with Diorshow Plum Mascara

Published in: Makeup, Product Reviews

Ladies, I’m plum tuckered out! After fall’s flood of faux plum mascaras (ahem, Benefit BadGal Plum and Clarins Wonder Plum), I started to think plum lashes were the stuff of legend — just something from the land of make believe, like unicorns and hit movies starring Cuba Gooding, Jr.


But Dior had a little something to say about that. They’ve proved me wrong with their limited edition Diorshow Plum Mascara ($24). Finally! A plum mascara that actually looks purple on lashes and not just the brush.

Because this is the first mascara I’ve seen all season to actually bring the plum, I’d like to marvel at its purple-osity for a moment.



Two layers of Diorshow Plum turns my knees to jelly. The mascara excels at three things: delivering rich purple color, lengthening lashes dramatically and keeping a curl all day long.


Now, in a perfect world, the formula would thicken a little better than it does, maybe more like Chanel Exceptionnel mascara (aka the motha of all thickening mascaras!), and the humongous brush makes it difficult to coat and separate lashes individually (keep a lash comb handy), but those are minor quibbles, all things considered.

Diorshow Plum Mascara

Price: $24
Use: Longer, thicker purple lashes, hallelujah!
Makeup and Beauty Blog Rating: A

I can’t wait to pair it with gold eyeshadow!

What’s your favorite tinted mascara?

Your friendly neighborhood beauty addict,



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So far, 25 people have commented on this article. How cool is that?

  1. yadiq says:

    this looks so good K!

    have you tried their blue – its awesome i tried it last week at sephora and fell in love

    i couldnt fathom the price – being its blue i wouldnt wear that often

  2. Sherry B. says:

    I’ve never tried a colored mascara, but your idea of pairing this with gold shadow sounds gorgeously intriguing! Mybe if I have the money after Christmas, I’ll give this a try.

  3. Zoulikha says:

    I just love this mascara. Diorshow is the best I ever tried!

  4. evo says:

    OMFG I WANT THIS!!! it actually looks purple on you! is this out already or do i have to wait a while? 🙂

  5. Tami says:


  6. Karen says:

    Hi Yadiq,

    I haven’t tried their blue. I really like how blue mascara really brings out brown eyes, so that’s next on my list. 🙂

  7. Karen says:

    Hi Sherry B.,

    Yah! I will try it with a FOTD soon… if it turns out nice I’ll post it up!

  8. Karen says:

    Hi Evo,

    I KNOW! I was shocked. 🙂 It’s out — you can get it at Sephora!

  9. Karen says:

    Hi Tami,

    LOL! Just wait till you see it in person. It’ll make you weak in the knees, girlfriend!

  10. evo says:

    yay! i’m heading to the states on saturday too!

  11. Amanda says:

    holy purple goodeness, batman! I’m adding this to my favorites on sephora.com right now…maybe santa will bring me a tube!

  12. katee says:

    This is my favorite tinted mascara!! I’ve been wearing it for a few weeks and I love it. Looks more purple on you than it does on me. Decidedly more plum on me.

  13. Tiffany says:

    lol @ hit movies starring Cuba Gooding Jr 🙂

    I haven’t tried a tinted mascara, but I got the new covergirl one with shimmer – I think they are called eyelights? It’s nice to use over black mascara to add a little shimmer!

  14. lesley says:

    I love pairing my BadGal Plum with BeneFit’s Birthday Suit! It’s the best combination ever =) I like using BadGal Plum with my Clinique eyelash primer (it makes my lashes a little white) and the colour comes out nicely, you should try it sometime!

    But now I want to try DiorShow in Plum too!!

  15. p. potter says:

    Oh, this is tres chic!

    I like the true-plum color of the mascara, but Diorshow isn’t my favorite formula.

    But that Chanel Exceptionnel looks amazing.

    p. potter´s last blog post..Modern Inconvenience

  16. Holly says:

    noooo Karen don’t tell me you have been taken in by Diorshow too 🙁
    I HATE it that brush is just tooooo big i feel like i just cant get anywhere near my inner lashes for fear of coating my nose with mascara!! It does lengthen but in my oppinion a mascara just isnt worth Dior prices unless it thickens, curls and separates too!

  17. BeautyTalk says:

    I’ve been dying for a purple mascara and diorshow is one of my faves! I gotta check this out.

    BeautyTalk´s last blog post..Eyeliner Power

  18. Tami says:

    I will definitely be zombie walking into Sephora for this one, I have been hypnotized by Dior.

  19. Tekoa says:

    I’ve got the Clairins Wonder Plum. Maybe its my uber dark lashes, but it dries to near black with me. 🙁 Maybe this for my reward? Or a Monogram gloss? Hmmm.

  20. Amy says:

    That looks cool. BadGal Blue is my favorite colored mascara, which is funny because I don’t like the regular Bad Gal at all. The blue seems like a little different consistency.

    Amy´s last blog post..Grace in Small Things, Day 9

  21. Marisol says:

    I like that mascara. I can’t wait to see an FOTD from you using this mascara.

    My fave tinted mascara was from Tony & Tina who are no longer around.

    Marisol´s last blog post..Look who’s back!

  22. Tali says:

    Your lashes do look a bit more volumised too.. and yes..finally a proper plum shade!!

    I like the purple shade lancome offers..they also do an amazing bluish hue!!

    Personally i dont like the look of the dior brush..i think id put a Lancome Hypnose brush in the tube..swirl and then apply!!

  23. evo says:

    i went to holt renfrew today and the woman at the counter gave me the blank stare when i asked her about this mascara.

    does anyone else know (in canada) if we will be receiving them here?

  24. Thumper Too says:

    oh my, oh my…I’m going to go get this–fabulous!

    Thumper Too´s last blog post..oh my, oh my.

  25. betsy says:

    Ooooh, the purple! I see it!
    It’s too bad that I can’t use the Diorshow brush for shizzle on my teensy weensy lashes.

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