Oh, the pink packaging, the adorable photo of the polar bears, and the slick title font… THE FONT! — is that Helvetica Neue Ultra Light?!
Reacting to this perfect storm of marketing cuteness, I just impulse purchased these $12 Bear Naked Makeup Wipes by Josie Maran.
I tried to resist — honest, I did — but part of the proceeds go to the Polar Bear SOS Initiative. How cool is that?
With 30 wipes per package, the cost breaks down to about 40 cents a wipe — a little on the expensive side, but you’re mostly paying for what you don’t get…
That is to say, these wipes come without parabens, sulfates, synthetic fragrances, synthetic dyes, petro-chemicals and phthalates. They’re biodegradable and feel oh-so-gentle on my skin, too, thanks to a soothing blend of aloe vera, chamomile, cucumber and vitamin E.
And Tabs likes that they’re 100% cruelty free.
The faint fragrance I detect from them smells like grapefruit to me, yum!
I tried them on a full face of makeup — foundation, powder, mascara, liquid eyeliner, the works. They feel pillow soft, like the tips of an angel’s wings, and moisturizing, working exactly like I want them to, with one exception…
Eye makeup. One wipe gets most of the job done (around my face and lips), but they aren’t quite up to the task around my eyes. I really have to RUB to remove regular ‘ol mascara (much less waterproof) and liquid liner.
Their strengths aside, I’ll probably stick with Bliss Lid + Lash Wash for hard-to-remove eye makeup.
But, everything’s a compromise, right? I love the feel, fragrance and composition of these wipes. I wouldn’t hesitate to give them as gifts to friends who wear mostly foundation, blush and lipstick. Plus, there’s those cute polar bears. DA BEARS! Makeup and Beauty Blog Rating: B
Your friendly neighborhood beauty addict,