The It Cosmetics Superhero Palette Has a Smoooooth Superpower

Published in: Eyes, It Cosmetics, Makeup, Palettes, Product Reviews

It Cosmetics Superhero Palette

Wearing the new $42 It Cosmetics Superhero Palette on my eyes

The new $42 It Cosmetics Superhero Palette should just put on a cape and soar across the sky already.

Like the next summer superhero movie…it’s coming soon! — to the It Cosmetics website (August) and Ulta (September), and its superhero power is allegedly that it has the ability to help lids look as though they’ve turned back time.

it cosmetics superhero palette

The limited edition It Cosmetics Superhero Palette

it cosmetics superhero palette 1

What’s your superhero power?

In addition to the nine incredibly smooth powder eyeshadows in the main row, which are divided among Nudes, Neutrals and Liners, the palette also has three larger Eye Foundation shades, which are good base colors for your entire eyelid.


I think my lids look really smooth with these shadows, and the formula is also supposed to help lids long term, thanks to anti-aging collagen, silk, peptides and antioxidants.

it cosmetics superhero palette k2

Wearing Pow! all over my lid, Superstar from my lash line into the crease, and Superhero along the lash line

it cosmetics superhero palette eye foundation

The Eye Foundations

it cosmetics superhero palette nudes


it cosmetics superhero palette neutrals


it cosmetics superhero palette liners


If you don’t like it when your shadows settle into your fine lines, these powder eyeshadows are totes on point. They’re soft, super buttery and look uber-smooth on lids.

Your friendly neighborhood beauty addict,



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So far, 21 people have commented on this article. How cool is that?

  1. Agata says:

    The shadows look really pretty and smooth but I am used to a little bit more pigmentation.

    Btw, this palette is already available at if anyone is interested!
    Agata recently posted … An Extraterrestrial Urban Decay Release- The Moondust Eyeshadow Palette Review.

  2. says:

    Love the nudes, and the eye foundations

  3. Becky says:

    This looks like a perfect one stop shop! I love the look you’ve done, Karen – really lovely!
    Becky recently posted … Anastasia Beverly Hills Modern Renaissance Palette

  4. Kim says:

    I like the idea of keeping lids looking young but the finish on all of these seems just a tad too frosty for me. ๐Ÿ™‚ Of course, they’re lovely on you!

    • Karen says:

      Hey Kim,

      I was worried about the frost at first, too, but once I got the shadows on my lids it wasn’t too crazy. For some reason the shine mellows out the end result is lovely.

      • Kim says:

        I think you’re able to pull off a wide range of finishes – that’s YOUR superpower. HAHA!
        PS Have you checked out Stranger Things on netflix yet? I couldn’t stop watching last night. ๐Ÿ™‚ I think you’d like it. One of my boys kept telling me I had to watch and he was right. I think it has pretty general appeal (age wise). Though he got the raised eyebrow for language. ๐Ÿ™‚

  5. Rachel says:

    You’re skin looks so good and glowy in these pics!

  6. CL says:

    I’ve read the palette is made in China, so it appears to be overpriced for what it is.

  7. The shadows look nice, but superhero? I would have expected crazy pigmentation and more color, to be honest.
    LindaLibraLoca recently posted … Taking out the trash VII โ€“ July 2016 Empties

  8. Eesha says:

    Lovely palette it is, especially for travelling. Very convenient ๐Ÿ‘
    Eesha recently posted … Current obsession | Orange/ Warm Orangey Red Lipsticks

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