The first time I twisted Benefit’s new Fakeup Crease-Control Hydrating Concealer, I came this close to swiping the stick across my lips.
But can you blame me? Doesn’t it look an awful lot like one of those hybrid lipstick/glosses we’ve seen stalking makeup counters over the past couple years?
The Fakeups, which arrive this March, borrow that same lycanthropic idea by combining two different things. Twist up the tube to reveal a stick with a creamy concealer center surrounded by a solid moisturizer containing vitamin E and apple extract.
For a brighter under-eye area, less visible dark circles and a lightweight look, just swipe under your eyes, and blend with a finger. The hydrating formula (decently moisturizing, but I wouldn’t give up eye cream for it) steers clear of my fine lines, too, and I swear it looks like real skin.
Benefit likes to streamline their products, many times releasing things in one or two shades. Sometimes, I think it really works. Keep things simple, right? Like with their famous Benetint Lip and Cheek Stain.
But for certain products, like concealers, a very limited color selection can be a turnoff, particularly for people with extremely light or dark skin.
Guess what…? Fakeup only comes in three shades (Light, Medium and Dark).
I fall somewhere between Medium and Dark, so I’ve been mixing the shades, swiping both of them beneath my eyes and blending them together with a finger.
I know. That’s a little much, and most people aren’t gonna be willing to do it. I would prefer to use a single color matched stick, but then again, I gleefully mix two shades of NARS Pure Radiant Tinted Moisturizer to achieve my own custom color, so there’s also that…
On the plus side, at least it works! With Fakeup applied, I can barely see my dark circles at all or the actual product.
Thanks to a satin finish and a lightweight formula that doesn’t settle into my fine lines, the finished look barely looks like anything at all! — which is exactly the right idea.
It could use a little help in the wear time department, because unlike MAC Pro Longwear, which I can apply in the morning and ignore for 14 hours, I need a touchup when I’m wearing Fakeup after hours 4-5.
Good thing it doesn’t cake when layering, and the stick travels well in my purse.
AVAILABILITY: Coming this March to Benefit counters, stores and benefitcosmetics.com
MAKEUP AND BEAUTY BLOG RATING: B+
Your friendly neighborhood beauty addict,