Well. Now I know what eyeliner I’ll be wearing when I find out that Ryan Gosling has finally gotten hitched and consequently start sobbing into my Cheetos — tears of pain, clearly, but I’ll try to pass them off as tears of joy (“I’m just so happy for him!”).
Benefit’s new They’re Real Push-Up Liner ($24) will be able to handle the waterworks, fo’ sho’.
The new waterproof matte black gel liner heads to the Benefit permanent line this July, and it has an interesting twist (literally).
Instead of coming in a pot, it comes in a pen. Think YSL Touche Eclat (which I talk about in this video), but with a flexible calligraphy-like nib instead of a brush. Twist the bottom, and the gel emits from the nib.
It’s the first ever lash-hugging gel liner pen! The custom AccuFlex tip hugs your lash line for bigger-looking eyes in seconds. The closer the liner, the bigger the eye!
–From the back of the box of Benefit’s new They’re Real Push-Up Liner
I think the most impressive thing about this waterproof liner, by far, is that IT DOES NOT FREAKING MOVE. I put it on yesterday at 7 in the morning, and it was still in full effect at 9:30 p.m. No smudging, flaking, migrating or fading at all! I even splashed my face with water at the sink several times to see if it would streak, and it did not.
If you’ve struggled to find a black gel liner that won’t disappear, this might save your makeup-loving @ss.
Keep your angled brush handy, though, for highly defined lines with crisp edges. When applying directly from the pen, which does a good job along the lash lines, detailed lines like cat eye flicks aren’t quite crisp enough for my taste, so for those I apply the liner on the back of my hand first, then load an angled brush from there, and run it along the edges of the liner to sharpen them.
Also, expect to move quickly if you plan to do any complicated liner work, because the formula dries fast — like a minute, tops, before it sets, which is not a lot of time to manipulate and play.
I like They’re Real Push-Up Liner for simple lines along the upper lash lines — which is what it’s designed for, so yay! However, for me, anything more involved than that requires a separate brush.
Best for gals/guys who like quick, basic liner looks, and other makeup lovers who get fired up about packaging design.
Keep an eye out for it at Benefit counters, boutiques and online at benefitcosmetics.com this July.
Your friendly neighborhood beauty addict,