Three Ways to Brow Wow With the New $34 Benefit Brow Kits in Soft & Natural, Defined & Refined and Bigger & Bolder

Published in: Benefit, Eyes, Kits and Sets, Makeup, Product Reviews

benefit brow kits

The new Benefit Brow Kits, $34 each

Good morning, glory! Today we’re talking brows, and I’m wondering…would any plaid skirt-wearing, midriff-bearing ’90s girl worth her salt have bothered with any of the new Benefit Brow Kits back in the day? As a survivor of the decade that gave us the Jeremy Jordan (and, as someone who plucked away her brows into oblivion), I think I can safely say HELL NO.


All matte errrthing? Coo’. Dark brown vampire lips? Feelin’ it. Of all the ’90s makeup trends that have boomeranged back into the public consciousness recently, I’m so happy the ’90s brow has stayed back in ye olde times.

OMG, dude. Or should I should I say ’90s non-brow? — because really, there wasn’t a whole lot of brow to be working with.

Drew Barrymore in the '90s  showing how it was done...

Drew Barrymore in the ’90s showing how it was done…

So, yeah, I love big brows and I cannot lie, and it looks like Benefit does too because their new $34 Brow Kits are all about full, lush brows.

Each one comes in versions with light, medium or dark shades and a different mix of full- and travel-sized brow products for specific looks…depending on what you’d like to wear with your Docs, velvet choker and your babydoll floral print dress that day. 🙂

The Soft & Natural Brows kit

benefit soft natural brows

First, to add just a little oomph to your natural brows, there’s the Soft & Natural Brows kit.

This one suits my style the most because I like a full brow that doesn’t look overly drawn in.

benefit soft natural brows

Wearing the Benefit Soft & Natural Brow kit

Of the products in this one, the star of the show has to be Ready Set Brow, which is THE BEST clear brow gel in the universe IMO (it totally kicks the Anastasia one I used for years to the curb). Seriously, you could moonwalk through a wind tunnel, and your brows would still be in place with this stuff.

The kit also includes a High Brow Pencil highlighting brow stick, a Goof Proof Brow Pencil (which really is goof-proof because of its smooth texture, and because it has a perfect amount of pigment), and some Shaping Stencils, which look particularly crazy when you take silly pics with them.

Just sayin’.

benefit shaping stencil

Shaping stencil!

The Defined & Refined Brows kit

benefit defined refined brows kit

The next level up is the Defined & Refined Brows kit. Grab this one if you want a step up from an uber-natural brow but aren’t ready to go full-on Insta-brows yet.

It includes a full-sized High Brow Pencil, a Browvo Conditioning Primer, a Precisely My Brow Pencil, and this magic wand-looking thingamabob called the Brow Mapping Tool, which you hold up to your brows at three different points (the kit comes with a how-to booklet) to find your ideal brow shape.

benefit defined refined brows

The tool from the Defined & Refined Brow kit

Thanks to this kit, I discovered my new favorite brow product — the SO GOOD Browvo Conditioning Primer. It’s like a clear, soft hold gel that you comb through your bare brows before filling them in, and it grabs whatever you use to fill in sparse spots (pencil, powder, gel, etc.) and keeps it from fading. I’m definitely adding it to my brow routine.

benefit defined refined brows

Wearing the Defined & Refined Brow kit

The Bigger & Bolder Brows kit

benefit bigger bolder brows kit

Finally, if you’re looking to crank your brows all the way up to full-on Insta-brow status, get them the Bigger & Bolder Brows kit.

benefit bigger bolder brows

Wearing the Bigger & Bolder Brows kit

This one comes with the big guns for dramatic brows — Ka-Brow Cream-Gel Brow Color (if you like a lot of color in your brows, it’s handy, and the hidden angled brush in the cap works surprisingly well), a tube of Ready Set Brow Gel, a High Brow Pencil and the Shaping Stencils.


All of the kits are available now at Benefit boutiques, Sephora, Ulta, Benefit counters and online, and they’re $34 each.

I know I ask this from time to time, but how have you been wearing your brows lately, and what are your favorite brow products at the moment?

Your friendly neighborhood beauty addict,


P.S. Happy Caturday!! 🙂 I hope have something fun lined up today. If you’re still with me and you read all the way down this far, here’s a secret promo code for Connor Claire, but it’s only good for this weekend. Use promo code CATURDAY15 for 15% off your order (only the first five people).


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So far, 8 people have commented on this article. How cool is that?

  1. CrystalCandy says:

    My favorite brow product at the moment is the new NARS Brow Defining Cream! I still want to try the Bigger & Bolder Brows kit though!
    CrystalCandy recently posted … Makeup Of The Day : Rust

  2. Chris25 says:

    I have to get mine waxed. I seem to recall brows being heavier in 1991? The Prince Diamond and Pearl era makes me think so.
    Chris25 recently posted … Fast Favorites: Voluminizing Mascara

  3. hanna says:

    I am so glad big brows are still in, the tiny ones make me cringe.
    hanna recently posted … Outfit – Sweater Weather Campus

  4. Lulle says:

    I think I’m lucky that I only got into makeup late, in my mid-20s. I didn’t pluck my brows into a hair-thin line in the 90s, I would only remove the stray hairs that grow in the middle above my nose. I remember that some of friends did, however, their brows were so thin they looked like the top of a question mark! That was… weird.

    That being said I don’t like the super strong Insta-brow either. It looks like stage makeup to me. Especially with the odd ombre that many people do, starting much lighter on the inner part. I don’t know who launched that ombre brow thing, but man, why??

    Completely unrelated, but yesterday I went to Starbucks and the guy who was waiting for his coffee next to me had the most fluttery, long and curved lashes… he wasn’t the kind to wear makeup at all, so it was obviously just how his natural lashes looked. I had to stop myself from complimenting him, lol!
    Lulle recently posted … #FrenchFriday : Golden Eyes with Guerlain Coque d’Or Eyeshadow Palette (review)

  5. Lupe says:

    Ooo I might need to pick up a kit! I’ve been loving the Anastasia Beverly Hills Brow Powder and ABH Clear Brow Gel. I got lazy this week and need to pluck my brows a bit.
    Lupe recently posted … Play! by Sephora August 2016

  6. Fancie says:

    Oooo me like! I’ve never really tried any Benefit products but I’m digging these sets. All of them look really good on you but your brows are so full and luscious that you can make anything look good lol. My brows are a little more on the sparse side so I’ll probably end up checking out the Defined & Redefined or Bigger & Bolder kits to give me a little extra coverage. I don’t like my brows too thick but I like them to completely filled for a bold, sharp arch
    Fancie recently posted … Too Faced’s Melted Lipsticks Get Matte at Ulta

  7. Kelly B. says:

    I am LEGIT so excited for these. I’ve been searching high and low for a good brow kit that has everything I need and these are too adorable to pass up!
    Kelly B. recently posted … Easy Fall Night Out Makeup Tutorial

  8. Very neat, these kits! I might check ’em out…

    P.S.: I almost didn’t recognize Drew in that photo!!
    Kiss & Make-up recently posted … A-DERMA, clean safe dermocosmetics for any skin type

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