Magic Ink: The Magic Stick Remix
I got the Magic Ink
I know if I can hit once, I can hit twice
I hit the baddest chicks
Shorty don’t believe me, then come with me tonight
And I’ll show you maaagic
(Uh huh, uh huh)
I got the Magic Ink!
For reasons unknown even to me, I’ve taken to singing this while I line my lids with Benefit’s new jet-black liner, and I’m pretty sure it’s driving my cat cray-cray.
For the record, it’s kinda hard to apply liquid eyeliner, even a smudge-proof one like this, while singing (try it sometime!), but in this case, I think the applicator has something to do with it.
Magic Ink comes with a thin, flexible brush a lot like the brush that comes with NYX Studio Effect Liquid Liner but less firm.
I’m usually partial to pen tip liquid liners because I find them easier to control than liquid liners with brushes, but I don’t hate Magic Ink’s brush, although I think it could stand to be a tad stiffer.
To apply Magic Ink, Benefit recommends a dot and line method they call the “jimmy, jimmy dot.”
The technique isn’t new, but it’s still a good one, especially if you play for Team Wimpy Lash like me.
It fakes the appearance of a thicker fringe by building a solid base of color at the lash root. Simple, but genius!
I used the jimmy, jimmy dot for these pics. Truth be told, I struggled to draw a smooth line with Magic Ink, trying numerous tricks — removing excess product from the brush beforehand, holding the lash line taut between two fingers, and applying the liner with short, precise strokes. Eventually, I got where I needed to go (a crisp, smooth line), but I wouldn’t call Magic Ink the easiest product in the world to apply.
Next time I’m in a big hurry, I may just reach for the Sonia Kashuk Bent Liner brush, or perhaps a pen tip liner like LORAC Front of the Line Pro, which I can use to swipe and go.
Swatch of Magic Ink on NC35 skin
So does Magic Ink live up to its name? Yeah, I think so — the ink itself, fo’ sho’. It’s good stuff. No smudges all day long (while remaining easy to remove), even when I don’t use an eye primer, and I adore its deep, inky black.
I’d like it even MORE for $16 instead of $20, but if you like thin brush applicators with your liquid liners, and you’re already a Benefit fan, Magic Ink might just wow you with her charms. Available next month at Benefit stores or online now at benefitcosmetics.com. Makeup and Beauty Blog Rating: B/B+
You might like Benefit Magic Ink if…
- You prefer liquid liners with thin brush applicators to ones with a pen
- You’re looking for a long-wearing, smudge-free liquid liner that’s a shade of deep, dark black
- You heart Benefit Cosmetics (and who doesn’t?)
Your friendly neighborhood beauty addict,