Who wants wimpy lashes? I don’t, I don’t! If you say ptooey! to lashes that look anything less than false, Benefit’s betting their new They’re Real (“The mascara that’s beyond belief!”) mascara will satisfy your lash-tastic lust.
Coming this July to Benefit counters, stores and online, the new $22 jet black mascara promises dramatic length, separation, curl, volume and lift — pretty much the whole shebang. And to help it deliver on all these fronts, Benefit built a special brush with staggered bristles (to enhance volume) and a spiky tip (for lift, definition and curl).
The lashes I’ve been sporting this week have come courtesy of a new mascara combo. I like the look, but it takes a lot of work, so I’m hoping They’re Real delivers results just as good as my combo or better. Gotta love streamlining, ya know?
To put They’re Real to the test, I applied it in several different ways — a single coat applied with the brush held horizontally, a single coat with it held vertically, then a double coat horizontally, etc. I felt I got the best results when I applied two coats while holding the brush horizontally, and then added a bit of the product with the brush held up and down.
The finished lash look actually resembles the one I get from MAC Studio Fix BoldBlack Mascara — jet black and lightweight, yet it looks thick, with a moderate increase in length, coupled with a tendency to relax the curl from my lash curler.
Does it deliver in each of the areas Benefit said it would? Maybe not, but I still love the overall look. I like how thick and dark my lashes look with it on, and the wear time seems good so far. I’ve already had it on for about six hours today without a single smudge or flake, and from using it this week, I found that it’s also easy to remove.
Before (top) and after two coats (bottom)
Before (left) and after two coats (right)
But as much as I like They’re Real mascara’s color and volume, Benefit could have pushed it in the length, separation and curl hold departments. I think my lashes do appear longer with it on, but not nearly as long, separated or curly as they appear when I’m wearing the Urban Decay Cannonball/Buxom Amplified combo.
NOTE: It seems to be tricky to layer. The marketing suggests really piling it on, but when I go beyond two coats, my lashes start clumping and sticking together.
I plan to spend more time getting to know They’re Real, but as of now I consider it a good thickening mascara in a darker-than-dark black. I’m betting that gals who already have naturally curly lashes (lucky!) will find it’s a great fit.
AVAILABILITY: Coming this July to Benefit counters, stores and also online
MAKEUP AND BEAUTY BLOG RATING: B+
Not sure you can make it till July? Well, mark your calendar for June 10. That’s when Benefit will host a one-day “flash sale” on They’re Real Mascara at the following locations in Canada and the US.
Macyâ€™s Union Square
170 O’Farrell Street
San Francisco, CA 94101
(415) 397-3333 x4886
Bloomingdaleâ€™s Santa Monica
315 Colorado Ave
Santa Monica, CA 90401
Ulta Laguna Gateway
9141 West Stockton Blvd.
Elk Grove, CA 95758
Ulta Creekside Town Center
1232 Galleria Blvd.
Roseville, CA 95678
Ulta The Promenade at Sacramento Gateway
3591 N. Freeway Blvd
Sacramento, CA 95834
Sephora Times Square
1500 Broadway #304
New York, NY 10036
Benefit Boutique Armitage
852 West Armitage
Chicago, IL 60657
Sephora Eaton Centre
220 Yonge Street
Toronto, Ontario M5B 2H1
Almost as awesome as Trader Joe’s Mango & Cream Bars!
No, really. I have to thank reader Instant Karma (a cat mom to two kitties, Gizmo and Tigger) for introducing me to the wonders of Elliot Stabler: Rage Cop.
The premise is simple (and simply brilliant). Visitors to the site place captions on a menacing picture of Detective Stabler from Law & Order: SVU.
Ha! Here are a few of my favorites…
All sorts of rad, right?! Hmm…thinking, thinking, thinking.
Your friendly neighborhood beauty addict,