How many bronzers belong in your wardrobe?
Wait — wardrobe?
Yup, a bronzer wardrobe, because it can be nice to have a selection of different bronzers to choose from for different events.
Like a bronzer for date nights, maybe one for brunch, one for big meetings at work, and another one for epic events and fantastical days, like winning the lottery and collecting one of those gigantic checks, or visiting a Petco on kitten adoption day, sweeping your arms wide open and roaring, “OPEN ALL THE CAGES! I’LL TAKE THEM ALL!”
Too Faced Cosmetics is determined to change the way beauty babes look at bronzer.
They’re hoping that instead of relying on just one bronzer to wear year round, bronzer-loving babes (and guys) will see the benefits of wearing different bronzers on different days — much like how we think of lipsticks.
Hmm… Fascinating. I’m a big-time bronzer buff and barely go a day without wearing it. Sitting by the pool at the Terranea Resort in Palos Verdes yesterday afternoon, the idea of bunches of bronzers made sense to me.
A BIT ABOUT BRONZER: Too Faced bronzers contain pink undertones to more closely resemble naturally tanned skin.
My policy on bronzers, as much as I’ve loved them, has always been to just grab the closest one, but Too Faced Co-Founder and Creative Director Jerrod Blandino sees more variety among bronzers, the colors and the different ways they work, and envisions bronzer lovers choosing bronzers based on their mood and needs.
A BIT ABOUT BRONZER: Years ago when Jerrod’s sister Lisa was diagnosed with Stage IV melanoma, he made it his mission to develop the most naturally beautiful bronzers — bronzers that would allow women to get the look of a safe, gorgeous tan. Today his sister is healthy and thriving, and Too Faced has one of the widest ranges of bronzers in the beauty biz.
Jerrod recommends beginning with the company’s long-wearing Endless Summer 16+ Hour Bronzer — a bodacious bronzer for date nights, thanks to its long wear time.
I mean, you never know about date nights. Dinner can turn into dinner and a movie, or dinner and dancing till the break of dawn.
How about Sunday brunch with your boo or a girls’ spa day? For more casual events, Jerrod favors Pink Leopard Blushing Bronzer because of its purr-fect pinkish peach flush.
For day-to-day bronzing, something like the Too Faced Sun Bunny Bronzer duo could be the 9-to-5 workhorse you need.
Building a collection of bronzers for every occasion is just the start. Jerrod’s also trying to get women to re-think how they wear their bronzers, too.
Instead of just one bronzer, why not layer two for different effects?
Try contouring with matte shades like the Chocolate Soleil or Milk Chocolate Soleil Bronzers to chisel out your cheeks, and then add even more dimension by sweeping a shimmery bronzer, like Snow Bunny or Beach Bunny, to deepen your tan with a warm, luminous all-over glow.
A BIT ABOUT BRONZER: Jerrod came up with the idea for Too Faced’s Chocolate Soleil Bronzer after having a chocolate facial at the Four Seasons hotel on Maui (Side note: give both Chocolate and Milk Chocolate Soleil a sniff next time you’re at Sephora; they smell just like chocolate, om nom nom!).
Whatever the occasion, there’s a Too Faced Bronzer for you.
Your friendly neighborhood beauty addict,