Gosh, I haven’t worn any Almay makeup since — when was that? 1992?
I vaguely remember buying something from the line at a Thrifty’s where I cruised for makeup after school. There was something about the products looking kinda stiff and serious that I still remember today. It wasn’t the kind of makeup my friends and I were wearing to school. It was the stuff “grownups” were wearing to work in tall gray office buildings downtown.
But that was literally decades ago, and the line’s changed a lot over the past few years, becoming, dare I say, cooler. Or, maybe I’ve just gotten older, heh.
I like the new Almay’s easy, breezy vibe. Think Rite-Aid meets Trish McEvoy at the Bobbi Brown counter. It’s a “we take the guesswork out of it for ya!” approach to drugstore makeup, and apparently the line is also hypoallergenic and cruelty free, which Tabs describes as “hella dope” (his words).
Almay stepped up their color game, too, adding groovy shades like the purple from the Almay Intense I-Color Powder Shadow Trio in Browns 001 ($7).
Browns 001 is one of 12 Almay trios with coordinating, reasonably long-lasting shades handpicked to intensify different eye colors. It has a shimmery, sheer purple for lids, a shimmery brown for the crease, and a frosty beige for highlighting — the three of them picked to enhance chocolate peepers.
I dunno… Do my brown eyes look more intense than usual? I can’t tell…
The shadows boast light-to-medium pigment, which means they’re also pretty easy to blend individually and together. Great if you love that natural “I’m not wearing eye makeup” makeup look.
With these, if you crave colors with more punch, you’ll have to layer, layer, layer. The beige and brown apply more intensely than the purple, which is the sheerest of these three. I’m wearing five layers (!) in these pics, applied dry (and the colors still aren’t even that bright).
As for how these shadows feel to me, I think they’re soft, but not buttery soft, and the powders look heavy on my skin. Of course, with five layers, that’s not a big surprise.
It’s nice to see that Almay hasn’t disappeared from the scene, but I might try doing a soft sweep of color with these shadows. That might be a better way to go.
AVAILABILITY: At drugstores and also online.
MAKEUP AND BEAUTY BLOG RATING: B
Seven days till turkey!
I feel like I won the recipe lottery, ladies! Thanks for the great ideas in the recipe exchange yesterday. I hope you found some new prospects too.
I still can’t comprehend that we’re a week from Thanksgiving. Insane, right? I swear it was just July. Must be that whole antimatter thing at CERN…
Kinda random, but I wonder what the neighborhood turkeys are up to. They’ve been keeping a low profile lately.
Your friendly neighborhood beauty addict,