Clearly, “someone,” a.k.a. yours truly :), needs to do some deep breathing in child’s pose, because “someone” spent the last five minutes obsessing over the name of this British makeup brand: Models Own.
Models Own. Hmm…
What does it mean?? What does it stand for?? Do models own the company?? Is it a metaphorical reference to models figuratively owning the runway? Does it mean that you have to be a professional model to rock the brand’s products?? GOOD GRIEF, KAREN, CHILL.
Models Own hails from the UK but recently touched down on U.S. shores. They’re available exclusively at Ulta stores and online, with eye, face and lip products.
They’ve got some eye-catching colorful things, like the Colour Chrome Eyeshadow Palette (which we’ll get to in a sec), and some neutral items, that range from $7.99-$19.99 each, placing them in the higher-end drugstore price echelon, up there with Sonia Kashuk and Pixi.
The Models and I… Well, we’re off to a rocky start.
My makeup-loving heart wanted to adore the $19.99 Colour Chrome Eyeshadow Palette, because the cream shadows — oh, gosh — they feel fabulously dense and creamy like the MAC Paint Pots, which I love, but are thinner, which I normally take as a good thing, because it usually implies easy to blend and layer.
I always want to bring my Paint Pots with me wherever I go, but the clunky glass packaging discourages me. I had visions of gleefully scootin’ around town with this palette of 10 cream shadows and basically ruling the land. Since the creams feel similar to MAC’s, I’d hoped they would dry down completely, also like the Paint Pots, but alas… ‘Twas not meant to be. They don’t dry down at all.