I still can’t believe EstÃ©e Lauder pulled the plug on Prescriptives…
It must have been a difficult decision for the maker of MAC, Clinique and Bobbi Brown. Any time you shutter doors on a 30-year-old cosmetics line it has to hurt, even if sales of the line have been underperforming for a while.
Global distribution will end about four months from now (Jan. 31, 2010), so there’s still time to stock up before the counters disappear. After that, any remaining stock will be cleared out through the website.
I can’t say I’m heartbroken, but I will miss certain things about Prescriptives, like their approach to color, specifically their range. Even as far back as the ’80s and ’90s I could count on Prescriptives to carry foundation shades that matched my skin tone.
But it wasn’t enough to fend off the competition, and they grew to be overshadowed by EL’s other brands.
For whatever it’s worth, fellow fans of Prescriptives’ still popular Calyx fragrance are in luck. We’ll still be able to get our hands on it through Aramis at department stores and online. I guess that’s better than nothing… I do like fruity, fresh Sheer Calyx Exhilaration. 🙂
Your friendly neighborhood beauty addict,