A new study seems to say that we Americans haven’t bought into the hype over organic beauty products.
Despite the attention from the media and manufacturers, organic beauty care items still haven’t caught on, according to the TABS Group (no joke; that’s really the name), a leading marketing research and consulting firm. “There is a significant gap between the hype and reality of consumer purchase behavior with regards to Organic products,” states TABS Group President and Founder, Dr. Kurt Jetta.
In the study, only 5% of respondents claimed to have purchased at least one organic skin care product within the past six months. Only 4% claimed to have purchased organic hair care, and just 3% purchased organic cosmetics.
By contrast, well over 70% of respondents claimed to have purchased non-organic beauty care products over the same period.
Are you buying organic beauty on a regular basis? If not, what’s holding you back?
Your friendly neighborhood beauty addict,