Despite 2009’s global economic slowdown, sales of natural cosmetics kept chugging along at a spirited pace, clocking in 14% growth worldwide, most of it in Europe and North America.
Earlier this year, almost a quarter of us thought (23%) natural/organic beauty would be 2010’s biggest beauty trend, and the move toward more organic beauty shows no signs of stopping.
My biggest pet peeves with the whole natural/organic beauty market have to do with standardization and certification. I mean, what does it really mean to say that a product’s natural or organic? Sometimes it’s hard to tell, right? And new certifications pop up all the time, like BDIH and Ecocert in Europe, and the USDA (for personal care items based on agricultural products) or brand new NSF/ANSI 305 “Made with Organic” logo here in the States.
I would LOVE to see just a single label or logo used to certify all organic beauty bona-fides. Wouldn’t that be nice?
Your friendly neighborhood beauty addict,