Opening Day! A Look Inside the New NARS 2050 Fillmore Boutique in San Francisco

Published in: NARS, News

If you need me…I’ll be on the mothership, also known as the new NARS 2050 Fillmore Boutique in San Francisco

New favorite plaaaace! 🙂

Poor El Hub. Now when we visit San Francisco together, he’ll have to find something to do while I play with makeup at the new NARS 2050 Fillmore Boutique.


My first observation: there are no man couches in the store. Nowhere to park El Hub while I peruse, so I guess I’ll just have to dispatch him down the street to grab a snack at one of the bustling shops or cafes in the neighborhood (it’s in the Fillmore). “Um, babe. Why don’t you go get a cupcake? Mmm… You like cupcakes. Take your time. I’ll text you in an hour.”

The new store is the third for NARS in the US. They also have stores in New York and Los Angeles.

Welcome, welcome, one and all! The store is very welcoming by design — not intimidating at all — which I like. According to Fillmore Boutique Manager Alexia Ogle, “Like François Nars always says, ‘Don’t be so serious. It’s only makeup.'”

That’s the kind of environment the company wanted to create. “We want clients to come in and have fun,” Alexia says, “and that’s why we’re here.”

The 700-square-foot store carries everything in the NARS line (including those hard-to-find pumps for NARS foundations, woo hoo!) and provides touch-ups and makeup application, free of charge. If you’re interested in trying a product first before buying, they also offer samples.

The NARS 2050 Fillmore Boutique is open seven days a week from 10:30 a.m. to 7:30 p.m., Mondays through Saturdays, and 11 a.m. to 6 p.m. on Sundays. If you’d like to get your makeup done by one of the friendly NARS artists, just walk in, or you can also book an appointment ahead of time by calling (415) 757-2485.

Master classes with NARS artists are on the horizon, as are small, intimate seminars for NARS fans who want to learn more about the products and seasonal trends.

Hello! I think I just found a new home away from home. 🙂

That’s Louis Desazars, CEO of NARS Cosmetics, on the left at the store’s official ribbon cutting

The store has four makeup stations, and the makeup artists have been personally trained by François Nars

A display with some of François’ favorite things — things that have inspired him over the years

The new NARS Radiant Creamy Concealers work magic on dark circles

And if you’re wondering exactly how many miles away from the new store you are right now…

View Larger Map


Yup, I’m always behind a camera… Those are the Legging Ankle Jeans by AG, and the shoes are by Michael Kors

Your friendly neighborhood beauty addict,


P.S. What’s your absolute, hands-down, no-doubt-about-it favorite NARS product of all time?

I can’t pick a favorite right now, but here are some great ones to try…


Like this post? Tell your friends!

So far, 35 people have commented on this article. How cool is that?

  1. Hafsa says:

    From one photographer to another, shooting in heels deserves an applaud! Love the photos and I pretty much love anything Nars, and their spring line (Persia eyeshadow hellllooo) is perfection.

    Random question, what type of flash and diffuser are you using? Am looking for that kind of flat top diffuser 🙂

  2. Sunny says:

    Eeee so wish I lived remotely close to this fab store! Love how spacious it is. Much better than a regular counter! Too bad there’s no couch to park the man. I do always find something else for him to do as well 😉
    Sunny recently posted … Coming up on Mostly Sunny: Dior Miss Dior EDT, Chanel Les Beiges, Estee Lauder Pretty Naughty, NARS Radiant Creamy Concealer, NARS Lodhi Satin Lip Pencil, Bobbi Brown Violet Plum Long-Wear Cream Shadow Stick

  3. Agata says:

    The store looks amazing! And I love your outfit!

  4. Sandra says:

    Wow! I would die for such a store in Oklahoma! Karen, you are rockin those skinny jeans! Whistle whistle!

  5. Dollie says:

    Boohoohoo…I’m 8386 miles away from this little piece of cosmetic paradise 🙁 I’d sooooo love to get my hands on the Satin lip pencils and the radiant creamy concealer.

  6. Jennifer says:

    Has to be Orgasm Blush… It’s the blush that launched a million copies!
    Jennifer recently posted … Fragrance Friday: Mariah Carey Dreams

  7. Looks like a fun opening! And you looked lovely 🙂
    Kiss & Make-up recently posted … Review: going mineral with e.l.f. mineral eyeshadow, mineral blush and mineral lip tint

  8. Erica says:

    The store reminds me of the packaging! Sleek, sexy and to-the-point. Very nice 🙂

  9. Vineetha says:

    NARS blushes handsdown Karen! 🙂
    Vineetha recently posted … MAC Crosswires Lipstick Review

  10. Kalli says:

    Orgasm blush! But my new favorite is that Dressed To Kill lipstick, it’s just gorgeous and so easy to wear.
    Kalli recently posted … Teal Eyeliner & Fuchsia Lipstick

  11. Carina says:

    You are so funny! I love reading your posts so much. Just thought I’d put that out there. On another note—holy cow, that NARS boutique looks so beautiful!

  12. Dee (and Maitai) says:

    Woah, they have the BLKR collection. I can’t wait to visit SF. I haven’t been to the Fillmore in ages! So excited. Thank you for posting pics.

  13. Charisma says:

    Oh my! This is Nars heaven! SO clean and neat. What are you wearing on your lips? It is a GREAT color on you!

  14. Claire says:

    Eek, can’t wait to check it out! I only live a few blocks away- between this and the Joie boutique that also opened nearby I’m going to be broke & fabulous.

  15. The store looks beautiful! And I love the neckpiece you’re wearing!
    Ankita@corallista recently posted … Featured in Cosmopolitan March 2013 Issue!

  16. Wehkwas says:

    Wow, Louis is a hottie with a body!

  17. Denise S. says:

    I love Nars! Wish I lived closer to a Nars store or is this the only free standing Nars store? Love your skinny jeans, great color for spring!

  18. Jen says:

    My NARS product would be Cyprus eyeshadow. It was love at first application. I need a lipstick that looks like a million bucks. I like what you have on. By the way, what shade is that?

  19. Patty says:

    I’m 2860 mi. and 42 hrs. away…oh, my.

  20. Iris says:

    The store looks so lovely inside. I wish we had one in Canada. I’m so far from the store my location in relation to the store doesn’t show up on the map. 🙂

  21. Selena says:

    You are rocking that peachy lip–what is it? The store looks awesome. I believe we have two locations here in New York; I’m not too far from the one in West Village but I haven’t been in ages! Going through all these comments I feel guilty that I haven’t been taking advantage of being so close haha. I’m definitely inspired to go check out/pick up some of those new satin lip pencils.

  22. Lorraine says:

    Great preview of this place! I am excited to visit, but I think I’d better wait until payday…

    My favorite Nars product is blush in Sin. but I also love the palettes- eyeshadows by Nars perform so well. looking forward to seeing the exclusive products here. another reason I feel lucky to live in SF!

  23. Nik says:

    This is heaven. It truly is. The closest store to me is the New York location. I live in the Southeast. Ah well, one day! I love NARS blushes!

  24. virginie says:

    What a camera!!! KAren, what is your necklace please????

  25. Ra says:

    You look so beautiful in these pictures. And your body is so slim.
    I look forward to see San Francisco.. one day!!

  26. virginie says:

    Please, please, what is your necklace from??
    Thanks much!

  27. Monica P says:

    Ok, next time my husband is sailing in the San Fran bay … I’ll have to make the effort to come along. He can sail, I can SHOP!

    Monica P recently posted … St. Patrick’s Day Nails

  28. Rozae says:

    I was there a few days ago, was wondering when it would open, I’ll visit it soon, since its only a few blocks away. But what do they have that department stores don’t have?

  29. Sara says:

    NARS blushes are my fav, but I would love to purchase their matte foundation or tinted moistuizer. I love “you like cupcakes”. Lol.

  30. bella says:

    My favorite products byNars are the makeup primer and Angelika lipgloss.
    The primer is amazing!!! My makup lasts all day, and the lipgloss is just the shade of pink for me and totally on trend for the season! J’adore Nars

  31. camille says:

    must go back to the bay, ASAP! ummm…i know this is about a lovely store opening, but what caught my eye is your handbag. just the peek of the handles have me intrigued! what kind of bag is it, karen? 🙂 please and thank you for any direction i can find a lovely handbag 🙂

  32. Rachel says:

    I am exactly 34 miles away from that store at this moment (getting my nails done right now) . I was a lot closer earlier when I was at work!! 😉 Will have to visit this place asap!!! I just got my very first Nars eyeshadow last week! So far me likey…. I mean lovey !!! Galapagos is the perfect dark brown for me! Minus the glitter tho:( otherwise it’s perfect! Also got coconut grove but I might return!

    • Karen says:

      Hi Rachel,

      Galapagos is one of my faves too! Speaking of NARS eye shadows, I’m wearing the shade Night Star right now!

      Oh, and When you go back you’ve got to try the Satin Pencils. They’re great.

      • Rachel says:

        I’ll check out the shade Night Star as well as their new Satin Pencils!! Which Satin Pencil shade is your fave? I loved Het Loo on you! but the rest of them still looked great on you tho lol. anyway, I will have to try them out…soon i hope! asking hubby to drive me to SF asap lol!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge