Looks Like Ombre Is the New Black: The Demi Lovato In Love 5-Piece Ombre Nail Set From The New Black

Published in: Nails, The New Black

The New Black Demi Lovato Holiday Nail Polish Collection

The Demi Lovato In Love 5-Piece Set by The New Black ($22), one of two new holiday nail polish sets from The New Black

Hmm… Methinks The New Black is on to something with their ombre nail sets.

The one I’m wearing today is called In Love. It’s one of two new The New Black sets en route to Ulta stores next month in a collaboration with pop singer/former Disney child star Demi Lovato (but they’re both available online now).

The New Black Demi Lovato Nail Polish

The five bottles are minis…

I know next to nothing about Demi, but of her music, I’ve liked the stuff I’ve heard on the radio. That song of hers, Heart Attack, always seems to be playing whenever I’m in the car.

It’s catchy stuff! I’ve cranked it up more than once to sing along to the chorus.

Apparently, Demi also likes nail polish (and, really, what girl doesn’t?).

So, what’s The New Black? Well, it’s an up-and-coming nail polish line out of Santa Monica, California. Their products, which aren’t tested on animals, are vegan-friendly and toluene-, formaldehyde-, camphor- and DBP-free.

Cali represent! 🙂

The sets ($22 each) are basically little nail polish collections, each one with five nail polish minis in coordinating shades.

The idea? To wear all of the colors at once, one shade per nail, to create sort of like an ombre-ish effect across your fingers and/or toes.

The New Black Demi Lovato Nail Polish: In Love Set

From the left: Dark purple pearl, purple foil, medium purple pearl, light purple pearl and loose rhinestones

They’re like nail art paint by numbers, LOL! Which is great for me, because they take all the guesswork out of figuring out what colors to wear together. There’s even a handy (get it??) picture on the side of the box to make it really easy.

Sorry…bad pun, I know.

The New Black Demi Lovato Nail Polish

Of course, no one’s watching, and you don’t have to follow the suggestion on the box. If you have a different idea, go for it. Even without the whole ombre thing, I think the colors are still cute.

The New Black Demi Lovato Nail Polish: In Love Set

All five polishes in my paw for scale…

I felt like keeping things simple today (it is Monday, after all), so I followed the pic. I figured, shoot, it’s Monday; today will be hard enough as it is, haha.

The New Black Demi Lovato Nail Polish: In Love Set

Wassup, ombre?

As you can see, In Love is all about the purple. Purple lovin’. And it comes with five of them in dark, medium and light purple shades with pearl finishes, as well as a purple foil shade in a clear base and a bottle of loose rhinestones for bling.

The New Black Demi Lovato Nail Polish

Two coats of the light purple pearl…

I think the colors look great together, and having them all in one set equals convenience. You get the trendy factor associated with nail art without having to strain too many brain cells.

Something I really appreciate.

The New Black Demi Lovato Nail Polish: In Love Set

Two coats of the medium purple pearl…

But all is not unicorns and roses. I do have to baby these a bit…

I can’t really half-@ss it by plopping one or two coats on while my mind wanders down different yellow brick roads/beauty tangents. I have to pay close attention to what I’m doing with these and carefully apply very thin, even strokes.

The New Black Demi Lovato Nail Polish: In Love Set

Two coats of the dark purple pearl…

Because if I don’t, I get pools — as in pools of nail polish, with darker areas on some parts of my nails and lighter areas on others.

Not good.

These definitely require a little more work than something like OPI’s polishes, which almost couldn’t care less what brush I use to apply ’em or how haphazardly I go about it.

The New Black Demi Lovato Nail Polish: In Love Set

Two coats of the purple foil…

As for the foil polish, its clear base is pretty thick, so like the pearly shades, I get better results with it when I use thin coats.

The New Black Demi Lovato Nail Polish

Two coats of the dark purple pearl shade with rhinestones on top…

Oh, and can I just say how much I enjoy bedazzling my thumb with rhinetones?

Biiiig fan. I can’t tell you how many times I’ve lifted my thumb off the spacebar today to just stare and marvel at it…

I dropped the little stones on my thumbnail one by one with a pair of tweezers when the dark purple polish was still wet (it was actually a lot easier than I thought it would be).

Hopefully the bling is buff enough to withstand the opening of a dozen cans of gravy and a hundred hours of typing this week because I want it to last as long as possible. I’m new to the brand, so I don’t know yet about wear time. I’ll let you know if they start chipping soon.

These sets, though — good idea. Someone needs to invent pre-made sets like this for regular life things, like home decor that take all the guesswork out of it.

Does this rug go with that couch? Will this chair go with the carpet?


Uh…what does the kit say? 🙂

Ha! I’d get one for my living room, the bedroom and definitely my office.

The $22 Demi Lovato Collection In Love kit by The New Black is available online now and coming to Ulta stores next month.

Your friendly neighborhood beauty addict,



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So far, 14 people have commented on this article. How cool is that?

  1. Chris25 says:

    I am not a Lovato fan, but I definitely think this is a cute set!
    Chris25 recently posted … Revlon Nail Enamel in Gold Coin

  2. Lauren says:

    I like the idea of this set! A reds/pinks one would be right up my alley! (Boring, I know) I actually really like Demi Lovato, she seems like a very down to earth person.
    Lauren recently posted … Review MAC Lipstick in On Hold

  3. Icequeen81 says:

    Dark purple and purple foil are amazing

  4. Valeria Mary says:

    ahhh i love Demi!! they are so pretty i wish i could buy them!! ♥


  5. Marisa says:

    Wow! Cool a new nail polish line from Demi?! I didn’t know that this was on the market! All the colors look super cool, especially the dark purple combined with the rhinestones, amazing!
    Marisa recently posted … Bikini Waxing: Things You Need To Know Before You Go

  6. Alison M says:

    Yep. This has me written all over it. I can’t coordinate nail polish to save my life.
    Alison M recently posted … Hourglass Ambient Lighting Palette Review and Swatches

  7. I really liked the dark purple one on ur pinky finer and those round studs and silver flakies.. I havet tried any ombre look yet but seeing it all around I wanna try it!! 🙂
    poo@beautyandmakeupmatters recently posted … Blog Sale Live

  8. hanna says:

    Loving that these aren’t tested on animals.
    hanna recently posted … Covered Bridge Festival

  9. Cristy says:

    Glitter and Vegan!!! I’m in!!! Hurray for the brand!!! 🙂 so glad it doesn’t have toxic ingredients!!

  10. fancie says:

    This set is so cute!! I love the rhinestones! I’m sporting some in my current mani too lol. I think I like this one better though!
    fancie recently posted … Fancie’s Fall Lipstick Picks

  11. Amber says:

    What a cute little set!! I love the purple foil especially. It looks like shards of glass! 🙂
    Amber recently posted … Sneak Peek – products I’m currently testing

  12. Sunny says:

    Whoa, this one is NEAT! I have one of the ombre sets in their permanent line-up, and it’s pretty nice. This? This is off-the-chart kind of nice! I like the amount you get in each bottle. Don’t think I’ll ever buy rhinestones for my nails, but it’s great to have some in a bottle like this!
    Sunny recently posted … Enjoy the Last Rays of Autumn Sunshine with Dior Mazette Rouge Dior

  13. Danielle says:

    There are definitely a few cute shades in this set!
    Danielle recently posted … Nail Polish for Halloween 2013

  14. Denise S. says:

    I’ve seen different colors of these sets at Nordstrom before. I like the pink and blue sets but I never brought one. Curious if they are good polishes. Your manicure looks nice, so maybe I’ll pick up a set of these.

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