Ah, technology… It’s not just for sending obnoxious text messages to your best friend about how you really feel about capri pants anymore.
At Sephora tech is also helping women (and makeup-lovin’ dudes) get a better foundation match.
At the intersection of makeup and microprocessors, the Sephora + Pantone Color IQ system promises to put processor cycles to work to help you find an exact foundation shade match.
At least that’s the idea.
“Color IQ is the first and only beauty service to scan the surface of your skin, assign it a Color IQ number, and then find your scientifically precise foundation match from over 1,500 options.”
How does it work?
I’m glad you asked!
A Sephora makeup artist places the Color IQ device, which basically looks like a hybrid handheld camera/Star Trek tricorder, against your skin in three places to take color readings.
You can match to either your face or neck. I opted to go with my neck, because my face is much redder (I use a lot of exfoliating products).
The device uses that data to assign you a Pantone Color IQ number, which it then matches from among all of the foundations Sephora carries.
My Pantone Color IQ number is 3Y09.
“3Y09, please report to the medical bay for assimilation!”
The Starfleet cadet/makeup artist who helped me explained that the “Y” in the Color IQ number refers to the overall skin tone (mine is yellow), while the numbers at the end refer to its depth, or darkness.
A Color IQ scan and shade matching is free, and it takes less than five minutes. No need to make an appointment, either. And when you’re done, you can email yourself the list of products it generates.
Color IQ is available now at all Sephora stores. Click here to find a location near you.
By the way, I ended up grabbing one of its recommendations for me — Laura Mercier Smooth Finish Flawless Fluide Foundation in Chai. I haven’t worn it yet, but you’ll be the first to hear how it turns out.
Your friendly neighborhood beauty addict,
P.S. Happy hump day, fellow beauty bounty hunter.