Unicorns and four-leaf clovers aren’t half as rare as a great foundation (read: one that provides great coverage yet leaves skin looking like real skin), but MAC hopes their new line of liquid foundations will change that.
New Matchmaster Foundation SPF 15 makes its North American debut September 22 and also arrives on most international shores some time this month (oddly, it’s not slated to arrive in Asia until September of 2012).
The new line offers medium coverage with a demi-matte finish designed to even out skin tones and mask imperfections, yet — drum roll, please — still look like real skin, yay! 🙂 The ol’ bare-skin-but-better motif.
The secret ingredient? Spheres. No, not the cheesy movie starring Sam Jackson and Sharon Stone. These spheres belong to MAC’s Patented Pigment Technology, which squeezes pigments into tiny translucent spheres.
For traditional high-coverage foundations, companies use a mix of iron oxide and titanium dioxide-based red, yellow, white and black pigments to find matches for different skin tones, but it’s not a perfect science. Some formulations leave skin looking dull, or like it’s wearing a mask, and appearances can vary widely depending on the undertones in a wearer’s skin.
That’s where Matchmaster Foundation SPF 15 is supposed to come in. Clear acrylate spheres encapsulate micro-fine iron oxide and titanium dioxide pigments. When light hits the surface of these spheres, it enters and refracts, combining the undertones in the skin with a mix of micro fine pigments that should appear more natural to the naked eye.
At least that’s the idea.
More about Matchmaster from Nick Gavrelis, Vice President of MAC Global Development
- The new line includes 14 shades, some of which are MAC’s lightest and darkest foundation shades to date
- Provides broad spectrum UVA/UVB SPF 15 protection
- The new foundation was designed to suit all skin types, but MAC says that people with oily skin might really love it thanks to a botanical ingredient called laminaria saccharina (a form of seaweed/kelp), which is supposed to combat oil
Here’s a little look at six of the 14 shades…
From the left: 1.0, 3.0 and 5.0
7.5, 8.5 and 9.0
Swatches from the left: 1) 1.0, 2) 3.0, 3) 5.0, 4) 7.5, 5) 8.5 and 6) 9.0
I’ve only just started testing the new line today, and I can’t say much about it yet. I will say that I like the lightweight texture, but I’m a little unsure about the coverage. More details to follow (I need at least a week with it to give it a fair shake).
Your friendly neighborhood beauty addict,
P.S. NOTE: If you want to watch an uplifting movie on a Sunday afternoon, don’t watch Contagion. I’ve already washed my hands about six times since I got home, and I’m still freaked out. At least it stars Matt Damon, even though he’s kinda underutilized.