One of my favorite things about being a makeup devotee is watching trends come and go, and I’m sure that fashion lovers feel the same flash of nostalgia when they see ‘90s styles come back in vogue that those of us who love all things makeup feel when brown lips make a comeback and are bigger than ever.
But even though I love following the trends, I’m not one for hopping on bandwagons all too often. Contouring? Only if it’s subtle. Strobing? I thought I was already highlighting — what’s different? I’m confused…
I’ll be honest with you ladies (and gentlemen), that’s why I am SO excited that brows are having their moment again. As a child, my grandmother praised my thick, arched brows and told me never to pluck them. So I didn’t (I listened to her), and though brow fashions have waned and waxed from thin back to thick, my brows have remained my own.
The MAC Brows Are It! collection is the brow collection for those who are proud of their brows, whether bold and defined or soft and natural. Whatever your outlook on brows, this collection has something for everyone!
The MAC Brows Are It! collection includes a wide breadth of products to help you create just about any brow look, in almost any natural shade imaginable. MAC’s website offers product breakdowns on different looks and recommends which of the many products released with the collection would work best for your personal preference.
For an angled brow, MAC recommends their Veluxe Brow Liners ($21 each), a smooth “classic” brow pencil that glides on without tugging to create a sheer wash of color that blends with any brow color. These pencils are creamy and easy to use, with a built in spoolie that makes product application, placement and blending a dream. For me, this is the standout product of the bunch. I love a good ol’ brow pencil, but the Veluxe Brow formula offers a smooth, much-needed twist on traditional brow pencil formulas, and it feels comfortable, fresh and modern.
Longtime MAC lovers like me will recognize the brand’s classic Eye Brows pencils ($16.50 each) that self-sharpen and provide deep bursts of color. These pencils are best applied patiently and slowly as the product is intensely pigmented — trust me, a little goes a long way. Eye Brows pencils create realistic hair strokes in sparse areas and also help reshape the overall appearance of your brows.
As part of the Brows Are It! collection, MAC has also released several new products, among them the Big Brow Pencils ($21 each), which function similarly to cream shadow crayons in that they deposit large washes of color. For those who already have thick, well-defined brows in terms of shape but are looking for an overall touch-up or tint, these pencils are ideal and make the process of filling in brows quick and easy.
Big Brow Pencils have been great for me, as I’m often rusing in the morning before work and reaching for them as a way to achieve the look of painstakingly filled-in brows in a hurry.
Among the most exciting products in the collection (other than the Fluidline Brow Gelcremes, which are not pictured) are the Brow Duos ($22 each), which are classic brow-friendly powders in MAC’s shadow duo packaging.
The powders are smooth, pigmented and easy to blend. If you’re one for applying powder to your brows and have the patience to fill them in with a brush, these duos are for you.
The MAC Brows Are It! collection is available now in stores and, as the products are permanent, you’re not likely to miss out on a hot item while deciding which brow powder or pencil will best help you achieve your perfect arch. I love the wide variety available and the consultative nature of the launch on the brand’s website. You’re sure to find something you love, and MAC has made sure to help you make that decision.
Until next time, I’ll be here peering out at you from behind an array of Velue Brow Liners and filling in my trademark arch!
Which products, if any, from the MAC Brows Are It! collection are you most likely to go for? Something you’d like to try? I’d love to hear about it.