Grocery stores call it Point of Sale, or POS (no, seriously, they do) — the racks of candy bars, soft drinks and magazines placed strategically in the checkout lane. It’s the stuff they’re hoping we’ll buy at the last minute before we leave the store.
I fall for it all the time… I was at Trader Joe’s last night and grabbed a chocolate bar on a whim, and it got me thinking about impulse makeup — ya know, the stuff you didn’t plan to buy when you walked into Sephora but grabbed it just the same.
The last time I did it was at the Laura Mercier counter a couple weeks ago. I went intending only to get the Eye Kohl in Stormy Grey from the Silk Road Collection, but I grabbed the Lip Plumper in Ruby Glaze at the last minute. Poor thing just looked like it needed a friend.
Do you remember your last impulse makeup purchase?
Your friendly neighborhood beauty addict,