Philanthropy. Partnership. Perfection (alternate spelling: purr-fection).
Powerful P words, all.
Today, Makeup and Beauty Blog mascot and world-famous kitty supermodel Tabs the Cat is proud to announce a new partnership with Purina! — and they’ve sponsored his kitty modeling campaigns this week.
When Tabs found out about the new Purina Pro Plan #MyGreatCat social media campaign and how the brand has committed to donate up to 50,000 pounds of its delicious food to cat rescue groups, he said, “Where do I sign?”
Well…he actually said, “mrrow!” but I knew what he meant.
So, what is the #MyGreatCat campaign?
“We want cat owners everywhere to not only recognize what makes their cats great but be empowered to share that,” says Purina Pro Plan Cat food brand manager Aaron Williams.
For each picture or video you share on your social media channels that includes the hashtag #MyGreatCat from now through August 31, Purina Pro Plan will donate one pound of cat food — up to 50,000 pounds — to hundreds of cat rescue groups nationwide through the Purina Pro Plan Rally to Rescue network.
That’s right! Every time you share a pic or video of your feline employer just being awesome in his/her own way, you’ll be feeding a hungry cat.
Even though Tabs has achieved fame and greatness despite his meager beginnings as a stray on the mean streets of Mill Valley, he remembers what it was like to be hungry.
Actually, he’s still pretty much hungry all the time, LOL!
About Purina Pro Plan Cat food
Purina Pro Plan Cat understands that every cat is different in her own wonderful way. That’s why Purina Pro Plan’s wide range of dry and wet cat foods and snacks, sold exclusively at pet specialty stores, can be found in three unique nutritional platforms — Savor, Finesse, and Focus (Tabs loves the Focus!) — with each formula designed to provide advanced nutrition to help bring out the best in your cat. For more information, visit www.proplan.com/cat.
About Purina Pro Plan Rally to Rescue
Rally to Rescue is a partnership of Purina Pro Plan and select pet rescue organizations across the country who give adoptable pets the care they need and the loving homes they deserve. Since 2005, Rally to Rescue organizations have saved over 600,000 pets. To learn more about the Purina Pro Plan Rally to Rescue network, visit www.proplan.com/rallytorescue or find them on Facebook at www.facebook.com/rallytorescue.
Your friendly neighborhood beauty addict,