How Much Is Too Much for a Tube of Mascara?

Published in: Just For Fun


I was surfing the web the other day, allegedly to start my holiday shopping because I waited until the last minute last year and aged about five years in two days, but I digress…


My holiday shopping idea came to a quick end when I landed on the Saks site and spotted a distracting new mascara from Chantecaille called Faux Cils Longest Lash.

Chantecaille Faux Cils Longest Lash Mascara

My stubby fringe and I have been locked in beauty battle for more than two decades, so any time I spy mascara marketing that lauds a product’s ability to lengthen lashes, I drool like Pavlov’s dog. 🙂

Of course this time I didn’t even make it through the product’s description before choking on the price.


Yup, $70.

Granted, it’s supposed to be more than mere mascara. According to Chantecaille, it’s also a peptide infused lash growth serum.

Chantecaille’s Longest Lash Mascara fuses the newest lash-growth peptide technology with the original, sought-after Faux Cils formula. Lashes get a boost with Chantecaille’s unique SymPeptide 17, stimulating keratin genes and encouraging the strength and length of your natural lashes — without irritation or discoloration.”

Interesting bell/whistle, but 70 bucks? Really? The most I’ve ever thrown down for tube of mascara was $30 for Yves Saint Laurent Faux Cils, which I like, but not as much as I’d expect to for the price.

I could see myself maybe going as high as $40, maybe $45, depending on how well a mascara delivers, but one would have to make my drag-a-licious dreams come true to justify that kind of price.

What’s the most you’d pay for a tube of mascara?

What's the most you'd pay for a tube of mascara?

View Results

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Your friendly neighborhood beauty addict,


P.S. ‘tsup?


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  1. Nina says:

    im a cheapskate when it comes to mascara. i cant bear to spend more than $10 on a tube. 🙂

    i wonder what is up w/ that 70 dollar tube though …..

    • I agree with you, Nina. I also can’t see myself spending over $10 on mascara, especially since there are lots of drugstore brands that work really well and often go on sale. Plus I don’t even wear mascara much anymore.

      Seventy dollars is really steep when I think about all the nail polish I could buy instead of just a tube of mascara. 😛
      Swatch And Learn recently posted … Nail Art Tutorial: Bee Nails

      • Nina says:

        most of the time, i get my mascara in a 4 pack at costco!

        i dont wear mascara everday as well — it makes my lashes feel heavy, which in turn makes me feel sleepy!

  2. i voted $30 because my limit is $25.

    i’ve found some drugstore mascaras that i’ve really loved so i don’t really feel the need to splurge on mascara. i think the most expensive one i’ve purchased is tarte’s light, camera, splashes! and it was around $22 CAD.

  3. Chynna says:

    I said $40 because the most I’ve spent was $36 on a Guerlain Le 2 Mascara. The mascaras I’ve liked the most are usually 20 or under and I love the Clinique mascaras and they’re all $14.50. I can’t imagine spending $70 on a mascara unless I’m Oprah.

    • judith.jane says:

      I voted $20 because I’m just not convinced that there’s a mascara that will make my sparse lashed look gorgeous and lush.

      I have tubes of mascara’s at home and while I love how simple it is to remove Clinique’s waterproof mascara (warm water!), it just highlights the fact that my lashes are very sparse :(.

      Still on a hunt for great mascara that doesn’t rip out my very few lashes. BTW… $70 for mascara is a little bit too much for me.

  4. Appu says:

    $30 MAX…that too once in a while! Although I would feel bad paying more than $15 since I’m going to toss it out after 2-3 months anyways 🙁
    Appu recently posted … Two easy looks using the Wet n Wild Color Icon 8 Pan Eye Shadow Palette in Comfort Zone

  5. Destinee says:

    There is NO possible way I’m paying any more than $10 for a mascara. There are too many out there to pay $70 just for one. I could get a whole makeup collection for that price… lol
    Destinee recently posted … Natural Hair: Straightened

  6. silvia says:

    I voted 30 as this is the highest I can think of for mascara. But I use L’Oréal, which is cheap. I tried Mac mascaras but was Not impressed much. If I would find a mascara that holds the curl and is not waterproof I would be Vers happy! And pay a higher price.

  7. Wendy says:

    Instead of spending $70 on a tube of mascara, it would probably be a better deal to get lash extensions!

  8. Jacquelyn says:

    The most that I’ve ever spent on a mascara was the Make Up For Ever Aqua Smokey Lash and it’s only $22.

  9. Amanda says:

    I refuse to pay big bucks ($20 or more) for mascara when there are so many great drugstore brands out there. And you gotta toss mascara after 2 to 3 months, so there’s REALLY no reason to splurge. Plus, there has to be a good reason that lots of pro makeup artists use Maybelline, Max Factor, L’oreal, etc., in their kits.

  10. Trish says:

    I think the most I’ve ever spent on mascara was $22, but I’d be willing to go up to $25-30. Still, $70?? No thanks.

  11. Kim says:

    Mascara is my #1 most important beauty item and I usually alternate between Faux Cils and Hypnose. That said, I may pay up to $50 but it would have to be very special for that price. I don’t think I could be persuaded to pay $70 and, to be honest, the lash growth serums kind of scare me. I’m all for science, but I don’t want to mess with something that changes my rate of hair growth, particularly around my eyes! 🙂

  12. Chris25 says:

    I believe in a good splurge every now and then. I would treat myself to a Chanel mascara if I finished the semester with all As or had a rough work week. But $70 is a little too much for mascara. I could better understand if it was an eyeshadow palette or bronzer. I get the feeling that this is for those women who like to talk about how much their shoes cost, or that they have their personal assistant pick up their specially ordered Hermes scarves.

  13. ruslan says:

    The description more than the price creeps me out…sounds like a synthetically made protein (aka “peptide”) mucking with my genes that make keratin???!!! I wish for a world with peace and without false advertising 😛

  14. Jilliterate says:

    I bought They’re Real, which is $30 in Canada, but I’m wishing I had put the money towards another tube of EL Voluminous, which is my HG mascara. I’m still hoping to find a drugstore equivalent, since I haven’t tried a ton of drugstore mascaras.

  15. Tessa says:

    I think that there are so many drugstore options that there’s no need to spend that much on a high end mascara.

  16. Elli Le says:

    I don’t think this is a mascara as much as a lash treatment. Dior had their fancy white lash primer that was supposed to make your lashes longer over time for $28, and Fusion had a fancy lash serum that’s supposed to do the same for $89. Both are at Sephora. If this one falls more in the “treatment” category, it falls between those two in price, and you don’t need to buy an additional mascara for it, as you would with the other two since one is a primer and the other for the lash line, so it seems like a fair deal.

    If it works, of course. 🙂

  17. Ann says:

    I think that is a bit much… I even twitch at the mascaras that are high 20s… I’m in love with the Fairy Drops Scandal Queen though… nothing else really compares to lengthening after this mascara… I haven’t tried hypnose and might do so after my tube is up.

  18. jen says:

    um. not gonna happen. for that price i would be getting regular lash extension application that look more amazing then any mascara imo. i’m sticking w my diorshow adn chanel inimitable.

  19. m says:

    Not! I use Maybelline Full ‘n Soft & CoverGirl Professional All-in-One Mascara which are b/w $5-$7 and both work beautifully so why pay more? Just ridiculous. I choke on $20, let alone $70! My mascara budget is b/w $10-$15 the most. I’ve used the higher end brands before & I have to say this is one product that’s never really been worth the splurge for me.

  20. Crystal says:

    Yeah I’d do $30 but thats it. I’d never get this serum or not.
    Crystal recently posted … Favorite Black Eyeliners

  21. Wehkwas says:

    I voted $20 because my budget is anywhere from $5-$15. I’ve definitely ventured off into the realm of $30 mascaras once or twice. None of which were memorable or very impressive. Been there, done it and I’m happy with my tube of Rimmel:)

  22. Lilly says:

    Might as well use Latisse, double the price and get longer lashes for REAL.

  23. Alison M says:

    Considering how often I need a new tube, I’d pay max of $20. There’s plenty of “lower-end” brands that offer luscious lashes.

  24. Trisha says:

    Personally, I wouldn’t go over $20. There are so many great mascaras at the drug store for far less that I don’t really see the need it going much higher.

    Though, maybe if I were a millionaire…
    Trisha recently posted … Do You Match Your Fingernail and Toenail Polish?

  25. gio says:

    I’d pay max $15. Mascara has such a short shelf-life that I don’t think it’s worth to spend a lot of money for one, especially when there are so many good drugstore options available.
    gio recently posted … Product Review: Essence Pure Skin Anti-Spot Patches

  26. JenJ says:

    Oh haaaaaylllee to the naw!? $70! For that price it better apply itself and give me the best lashes sheesh! The most I would pay is $20. Since you’re not supposed to keep them long what’s the point in spending that much every 3 months or so. I thinks not! NEXT! lol! I do have some that I have paid more that $20. Lesson learned lol! As said earlier they’re some good drugstore ones where you could buy 2 and not feel bad.

  27. Emma RZ says:

    No way I’d pay $70! That is ridiculous. I only spend $20 or so because I will only buy Leaping Bunny approved so therefore Urban Decay. But UD does nice mascaras so that’s good.

  28. Melissa says:

    Anything by Chantecaille is ridiculously expensive. I checked out their “save the whales and dolphins” (sorry don’t remember the French name lol) palette back in Feb and almost fell on the floor when I saw the price. Gorgeous packaging but seriously…almost 80 for 4 eyeshadows?

    I’m on the same page as most of the girls speaking up on this thread – why buy expensive mascara when you are going to toss it in 3 months? The most I’ve spent is $19 when Lights Camera Lashes was buy one get one free on Sephora. That’s about where I draw the line kids.
    Melissa recently posted … Lorac – Close Up: Real Life to Red Carpet

  29. beeks says:

    I used to experiment with high end mascaras, but it seems to me like all the best mascaras are lurking on drugstore shelves. The best mascaras I’ve ever tried are Marcelle’s Ultimate Lash, CoverGirl’s Lash Blast (the original one in the orange tube), and CoverGirl’s Professional Super Thick Lash. I wore that tubey stuff by Blinc on my wedding day, but go figure, I like the L’Oreal version better! So, I have paid around $30 for mascaras in the past, but these days, I wouldn’t spend more than $15 or so.

  30. Christina says:

    I just stumbled on this the other night and almost choked on my drink! For $70 it had better grow my lashes long and thick in a matter of hours and make my bed for me! The most I’d spend is $30

  31. Liz G. says:

    $70 is ridiculous, especially since you are supposed to replace it every 3 months. And the serum in it sounds like a marketing ploy to reel you in. I think I’ll pass…..

  32. Jill says:

    $70 is crazy!!! The most expensive mascara I’ve ever bought is Dior’s Diorshow and Diorshow Blackout. I used to love Diorshow but the most recent batch I bought seems to run off really easily. I recently ordered MAC Plush Lash to try and I thought the $15 price tag for a MAC product was very reasonable.

  33. Ava says:

    :0 $30 max for YSL Noir Radical, but I try to wait until Nordstrom has their buy 2, get 1 free. Even then, I try to go in with a friend.
    Ava recently posted … d.j.v beautenizer, Fiberwig LX Mascara

  34. Linda Morgan says:

    Actually no, I would not. It’s just mascara and it has to be removed at the end of the day. It coudn’t possibly be any better then most other mascara products on the market. But I guess there is a market for everyone and everything.

  35. Brittany says:

    Even as a super de duper mascara lover and reviewer, I simply can’t justify spending THAT much money on a mascara. I mean, seriously…. I once spent $35 on a Givenchy mascara and had buyer’s remorse like a mofo. Ha!

  36. Kashaya says:

    Sounds like a great mascara but very expensive…

  37. Lyza says:

    Most I’ve ever/would ever is $20!
    And that’s only if I can look at the size of the wand in person and trust the company & reviews on the formula.
    For example, it’s easy for me to spend $19 on Tarte mascara, but I would never pay even pay $15 for a MAC mascara because they’re so polarizing.

  38. Wendy A. says:

    Never!!! This price is absurd especially when youre triyng the formula for the first time.

  39. Karo says:

    I live in Germany and I pay 32€ for Chanel Mascara!
    But I love this stuff!
    Chanel Inimitable Intense is so awesome 🙂

  40. Tiffany says:

    $70?? No. Chantecaille needs to have a seat… I paid $32 for Chanel Inimitable Intense and was not all that impressed. I have been very pleased with Maybelline mascaras, which are never over $10 and I continue to repurchase Tarte’s Lights, Camera, Lashes mascara which is $19.

  41. sherm says:

    I voted $20 because I’ve bought BadGal in the full-sized tube before, but I quickly realized it wasn’t worth it for me and I don’t even use up the travel size before I chuck it at the 6-month mark. But Maybelline’s Colossal clocks in at $6 and is my current favorite!

  42. Kerry says:

    Um, all mascara wearers who don’t live in NZ have it good!
    Here, Maybelline, Revlon and L’Oreal (our most easily available “drugstore” brands) are all $25-$30 NZ dollars. That’s about $20-$25 bucks US. Don’t even get me started on Chantecaille…

  43. Solangel says:

    I put 20$, but only because that’s what I spent on one of my first Sephora items, the Fiberwig. At that time, the concept seemed so interesting to me! Sadly, I only used it a few times (can’t bear to throw away the tube, though!). Otherwise, no more than 10$. Drugstore mascaras work amazingly and for those 70$, you could get 7 different formulas…so yes, cheap all the way 😛

  44. I would just be afraid of the peptide hair growth stuff to make you grow hair in places not on the lash line. Like, what if it makes your eyelids hairy? Ick.

  45. Elle says:

    Between 10 and 20 is plenty. I’ve been loyal to MAC’s Opulash lately, and the fact that it washes off with water is really the biggest selling point for me, since I’m a lazy mofo with makeup removal. I know no mascara out there is going to give me RuPaul lashes, so I don’t even bother with those crazy claims.

  46. Chelsea says:

    Most expensive mascaras I ever bought were DiorShow Extase ($28) and Lancome L’Extreme ($25). I got employee discounts on both of them though.

    My main mascara right now is Falsies Flared, I’m also a fan of LashBlast. I don’t see the need to spend more than that.

  47. Christina says:

    I use to be so cheap that I was 5 and under. Now I sort of stick to the 5-7 range. In fact today I picked up Rimmel WOW something mascara…3 bucks. Its either going to be really good or a long 3 months until a new one. lol!

    Also, have you heard of Blinc? I got a sample from birchbox. Its truly awesome stuff, better and more long lasting than a regular mascara…yet comes off so easily at bedtime with soap and water. 24 bucks a tube. I would only get it if it ever was on sale.

    I suffer from cheapitis…its a terrible affliction. lol!

  48. babyu21 says:

    Unless this mascara is growing me a new set of lashes then I can’t justify $70 bucks. Heck, even then I don’t know if I would shell out that much money. I don’t even like to spend that much when I get my hair done.

    I voted $10 because I stick to drugstore brands and they have to be replaced so often.

  49. Ditte K. says:

    I’ve voted 50 dollars, because that is what e.g. the YSL faux cils costs here in Denmark with our sales tax (25%).

  50. Liz says:

    The most “pricey” mascaras I’ve ever bought were both under $20 – which were Fiberwig and Scandal Queen (they usually cost more, but I picked them up when I was on holiday in Japan, so I figured it was worth it). I feel like mascara is the one thing where you don’t necessarily see a whole lot of difference between drugstore and high end, so to me, there’s no point spending that much on it. For $70, I’d much rather get a nice eyeshadow quad or something.

  51. Amanda says:

    Ohhhh – I’m sorry but that makes my blood boil. I think this is total BS. It’s all marketing and advertising. Sure, you can make the argument that Chantecaille is a luxury brand, but… all mascaras do the same thing. It’s just some goop in a tube. There is nothing magical about it. It will not make your lashes longer, thicker, etc. Mascara is one of my beauty items that I absolutely refuse to buy anywhere but at a drugstore. Plus, makeup companies use false lashes in the advertising campaigns, anyway.

  52. Shannon D says:

    I’ll admit that 30 is the most I’ve paid fir mascara. It was for the Chanel Inimitable Intense( which I LOVED). but I’ve paid a lot less for it as well. It is all to find that HG mascara. I think $70 is wayyyy too much. I can’t justify that purchase at all. $30 will stay my limit.

  53. Maja says:

    The most I’ve paid is $30 for YSL Faux Cils and Chanel Inimitable Intense (and those two are my favorites, so it’s worth it!). I’m OBSESSED with mascara and wear it every day I have makeup on. Most people don’t like to spend a lot on mascara because it’s thrown away every three months, but I actually don’t mind because it’s one of the only products I use EVERY TIME I do my makeup (along with my Hourglass concealer, NARS Smudgeproof Eyeshadow Base, and YSL Touche Eclat)

  54. PS says:

    That’s insane. I am so DONE buying expensive masscaras thinking that they’re different than any other brand. I agree, there are drugstore brands that work just fine. Also, if you want longer lashes just invest in rapidlash or Latisse like one poster said.

    Now if there was a foundation that gave me a totally flawless look, i’d defintely invest in that. Anyone know what kind of foundation Kim Kardashian (no, I’m not a Kim K. fan, but love her make-up!) uses? Her make-up looks totally flawless. No dark circles nothing. I wonder if she airbrushes her make-up everyday? 🙂

  55. Ms.VanCartier says:

    Hey Karen,
    Have you ever considered Latisse? It’s quite amazing and it actually works! Although some people aren’t so keen on what it’s actually intended for. Let us know if you have?

  56. Megan W says:

    I was able to clean my house today … my final summer clean. I volunteered to work overtime in Monday so I plan on cleaning my desk too! 🙂

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