I’d like to say that I carry a cheat sheet with me everywhere I go with a laminated matrix of makeup cross-referenced and sorted, with ratings for finish, formula, wear time, pigment and perceived value…
Wait — no I don’t. I’m not that cray! Most of the time I just go with my gut.
Assuming that I don’t barf a little or curse when I see the price, if I see a product and swatch it and get that fluttery feeling in my tum, nine times out of 10 I’ll make my way to the cashier (after first checking the store’s return policy).
I think I’m easy prey for savvy sales associates and makeup artists. When they see me, they’re probably thinking, “Oh, boy. Here’s another one. It’s like shooting fish in a barrel today!”
“Let me just try this on you,” they’ll say, and my gut will respond, “OK! Yeah! It looks gorgeous! Gotta have it!”
So, yeah, when it comes to new makeup purchases, my gut usually drives the decision-making process.
Not exactly the scientific method, but it works for me.
How about you? How deliberate and thoughtful are you about new makeup purchases?
Your friendly neighborhood beauty addict,