Drugstore beauty kicked bargain booty in 2010, and the greatness covered the gamut from affordable makeup to skin care to hair products to tools. NYX, Sonia Kashuk, Rimmel, NYC and wet N wild were just a handful of 2010’s affordable overachievers, and they made this bargain huntress dance her “I’m saving MONEY!” dance more than a few times this year (looks like a cross between the robot and the snake).
With big budget retailers like Target expanding their cosmetics departments, the definition of drugstore continues to change. Traditional drugstores like Rite Aid, CVS and Walgreens have bargain competition now, and that’s great news for us.
If your fave budget beauty product came out in 2010, give it your vote. Which drugstore product (Target counts too!) stood out to you as the best of the year? Tell the world in the comments. 🙂
Make sure I don’t miss your vote by including it at the top of your comment like so: VOTE: Drugstore Product. That’ll make it easier for me to tally the entries and share the results. After you’ve made your nomination, let me know why you picked that one product over everything else.
Your friendly neighborhood beauty addict,
Karen
Sara says
VOTE: I loved the WnW palletes especial the holiday LE’s most colors went on like a dream.
Ana says
VOTE: Drugstore Product = Maybelline Dream Smooth Mousse Foundation
Even though I picked this up pretty recently, I’ve been wearing this every time I use foundation. It feels great on my skin, and it covers up my blemishes really well without making my skin look cakey. I love it!
Aracely says
VOTE: WnW holiday eye shadow palettes: loved Sugar plum fairy and Night Elf
Tiffany says
VOTE: maybelline the falsies mascara
I think this came out this year. this is my fave mascara! I’m happy to find a cheaper replacement for my Benefit Badgal.
vonnie says
just got hip to this product, had wanted to try it and put it off…..OH BOY, wish that I’d purchased sooner! this stuff is inky black goodness for the lashes, totally makes them sexy and very visible 😀
Hollysayshey says
VOTE: NYX Nude on Nude eye kit/palette. AMAZING! Is currently holding me over until UD Naked palette is restocked…. lord knows that’ll be another 3 months.
Christina says
VOTE: Maybelline Matte Mousse Concealer.
Hugely pigmented and amazingly long-wearing. Also a picture perfect color match :D.
Solangel says
VOTE: Maybelline Eye Studio Lasting Drama Gel Liner
The best! And it’s saving me a couple of bucks by not making me want to buy MAC fluidlines 😉
vonnie says
i have to agree, the black one is soooooo lovely and rich! completely smooth and easy to apply
Michelle says
VOTE: Maybelline The Falsies Mascara
It works really well, length and volume, and much less expensive than the DiorShow I’ve been using the last two years or so!
lo says
VOTE: Rimmel Lasting Finish Pro Nail Enamel
I only bought a few colors (and their base/top coat), and they last me almost a full week, which is nothing short of miraculous. And the base/top coat doesn’t get all gloppy and bubbly, and is actually glossy!
Melessa says
you mean they last almost a week without chipping not when you have to throw the bottle out right?
Markina says
Burt’s Bees eye cream. Fabulous consistency, gets rid of wrinkles and dark under eye circles.
danielle says
VOTE: loreal original voluminous mascara
because its amazing and gives you movie stah lashes 😀
danielle says
i would like to see your im saving money dance hahaha
els says
VOTE: Nivea Extreme Resist lipgloss !
chibu74 says
VOTE: Drugstore products
Wet n Wild e/s pallettes….awesome quality and long lasting for less….great shades
Ninjagato says
Vote- Maybelline The Falsies mascara. Great dupe for Lancome Hypnose Drama. I’m on my 3rd tube.
Krista Nicolson says
VOTE: Wet n’ Wild Color Icon eyeshadow Single in Brule and Envy
Milka says
VOTE: Tresemme Heat Tamer Spray
I have to say I’m loving Tresemme Heat Tamer. That thing has saved my hair. I use it with my CONAIR You Curl Wand to achieve (finally!) that beachy wavy boho look. I also love Rimmel Moisture Renew lipsticks and 1000 kisses lip pencils.
Heidi says
VOTE: Gotta love those Wet n Wild holiday palettes!
vonnie says
VOTE: wet n wild palettes
Taffy says
I picked up a Joe Fresh sheer lip pencil in Berry for $6 and I love it, love it, love it!
Janet says
VOTE: Maybelline Dream Smooth Mousse (& if we get a second vote, L’Oreal Voluminous Millions Mascara)
Maybelline Dream Smooth Mousse is perfect for my busy schedule cause I can apply it quickly and still look polished.
L’Oreal Voluminous Millions Mascara makes my eyelashes look super long and thick! It’s easy to add more coats for a more dramatic look and it doesn’t clump on me. It’s great 🙂
Ariel says
VOTE: W&W Palletes
Jeannine says
VOTE: Maybelline the Falsies Volum’Express mascara. I love it.
Nikki says
VOTE: Maybelline the Falsies mascara…gives the illusion that I have long lashes
Revlon Grow Luscious mascara…layered it with Falsies at night for that ‘come here’ look
Melessa says
which order?
paige says
VOTE: neutrogena 3-in-1 undereye concealer.
works wonders, a small tube lasts me up to 6 months. 😀
BrooklynShoeBabe says
Vote: Drugstore Products
I liked Sally Hansen 5 in 1 nail polish and
CoverGirl & Olay Simply Ageless Cream Blush in Lush Berry
Lucie says
I avoid drugstore products because most of them use animal testing. 🙁
I loved Hard Candy’s tinted moisturizer though! Nice finish and great coverage, best of all animal friendly!
Ariel says
EOS lip balm!
mandy says
VOTE: Maybelline the Falsies Volum’Express mascara.
Nina says
Vote : Wet n Wild Color Icon Palettes – awesome shades, awesome pigmentation!
Chanel says
I’m going to have to go with Maybelline Falsies Mascara. This is my go to mascara and I get so many compliments when I wear it.
addie says
VOTE: revlon colorstay foundation
DonnaN says
Vote: The WnW Holiday palettes…..great value!!!
mishel says
st ives apricot scrub and loreal’s voluminous mascara!
Morgan says
NYX Single eyeshadows, and Maybelline Colorsational Lipsticks!
Mani says
VOTE: Drugstore Product.
CoverGirl LashExact in Very Black – love this mascara to death!!
bethany says
Maybelline Dream Smooth Mousse; it is one of the better drugstore foundations I have come across, and doesn’t affect my sensitive skin!
happybadfish says
Vote: Revlon colorstay foundation for dry skin.
Paula says
Vote: Revlon Just Bitten Lip Stain + Balm
Shannon says
VOTE: WNW COLORICON PALETTES
Kacey says
Wet n’ Wild’s Color Icon palettes, by far. Great color selection (with some great dupes, and colors rarely found in drugstores!), great pigmentation and texture, and even greater price! My personal faves are the Night Elf and Sugar Plum Fairy palettes from the holiday collex, and the Lust palette from the permanent collection. I hear 8-color palettes will be coming out soon, I can’t wait!!
Kacey says
whoops, made a mistake! Sorry about that :3 Redo:
VOTE: Wet n’ Wild Color Icon palettes
Deb says
VOTE: Bioderma – Sensibio H2O makeup remover. It is fantastic!!!!
Kristen says
Wet N Wild Color Icon Series. The palettes, singles, blushes, bronzers, holiday LOL
cyra says
vote drugstore product: wet’n’wild color icon palettes
Tracy says
VOTE: Wet N Wild Icon Eye Shadow Palettes
Stephanie says
NYX Cream Color Pencils – Just as good as the Nars ones that Sephora discontinued, boo 🙁
Katie says
VOTE: Best Drugstore Makeup Product – Wet n Wild Color Icon Eyeshadows, all of these shadows are great whether it is the singles, trios, or 6 pan palettes.
Liz! says
VOTE: Covergirl Lash Blast Mascara
Boy it was hard to choose just one!!!! I also loved Rimmel’s Lash Accelerator mascara and Ecotools brushes, among other drugstore gems 🙂
Fatema says
Wet and wild eyeshadows
Shealyn says
VOTE: Covergirl Lash Blast Mascara (orange tube)
denise says
Maybelline Falsies mascara in blackess black revels dept. store mascaras makes my lashes long and thicker, plus it’s very black. Knocked my Lancome Definicils mascara off the pedestal!
Yuki says
Vote: Wet ‘n’ Wild Color Icon Palettes, especially Vanity.
leahbobeah says
Vote: Drugstore product: NYX powder blush, especially Angel
Elle says
VOTE: Neutrogena moisturizing lip gloss in “Healthy Blush”. THE BEST LIP GLOSS I HAVE EVER OWNED THAT MOISTURIZES BETTER THAN LIP BALM! Not to sticky or sweet either.
Caroline says
VOTE: Definitely the Wet N Wild Color Icon e/s palettes, the Night Elf LE was the best!
Amber says
VOTE: Maybelline’s The Falsies Mascara
Carolina says
VOTE: Maybelline’s Falsies mascara. I first saw photos of my sister wearing it for Halloween and legitimately thought she was wearing fake eyelashes. amazing mascara!
quimerula says
VOTE: Drugstore Product.
EcoTOOLS brushes. All of them.
smeegal9 says
Vote: Wet ‘n’ Wild – Color Icon single in Penny
RG says
VOTE: Maybelline the Falsies Mascara
Megan says
VOTE: L’Oreal HIP Studio Secrets Color Chrome Eyeliner in Black Shock
Andrea Collins says
VOTE: Drugstore Product the WnW Color Icon palettes!
Hunny Bunny says
Vote: Revlon Super lustrous lipgloss
Hands down my favorite lipglosses. Super pigmented and non sticky. The packaging is also really cute. I love these more than my MAC glosses
Vanessa says
Revlon Colorburst Lipstick: Soft Nude
Comparable to any high-end nude lipstick. Beautiful nude color.
mkdallas says
Cover Girl Simply Ageless Foundation, Blush & Concealer; the whole line is the bomb!
Jessi says
VOTE: Wet n’ Wild Color Icon eyeshadow/palettes
Megan says
VOTE: Prestige Total Intensity eyeliner in Deepest Black
lun says
VOTE: Revlon’s Super Lustrous Lipglosses
Caitlin says
VOTE: L’Oreal Go 360 Clean Exfoliating Facial Scrub
I use this to take off my make-up before applying my acne products at night. I have pretty tough skin, so my skin can handle this every night. It comes with the little rubber scrublet that feels GREAT on your skin. Plus, when you put this on, it has a very yummy apricot scent! I love using it & my skin has definitely become a LOT softer since I started using it of the nights. I started out using it morning & night, but let me tell you–bad idea. It DID dry out my skin a bit, but I’ve been using it just nightly for months now with no problems at all =] And did I mention it’s only $4?
Jamie says
In 2011 I would like to learn more makeup tricks. I’m 19 years old and just hit My makeup loving peek. I’ll play with makeup all day if people would let me. Even when I’m sick I’ll play with Makeup.