How would you feel if the guy in your life started to wear guyliner (aka eyeliner) and power bronze (bronzer)? Younger men these days are more open to wearing makeup — eyeliner, concealer, bronzer — than ever before. How do you feel about man makeup?
“When beauty companies started investing heavily in focus-group research a decade ago, a surprising fact came to light: Some men dip into their wives’ concealer, bronzer, even eyeliner.
‘Makeup for men is a small niche category, but it is definitely growing,’ says Roman Shuster, a retail analyst for Euromonitor International. He says the influence of rock bands like My Chemical Romance and Panic at the Disco, whose lead singers wear dark eyeliner and mascara, are making the idea of wearing makeup attractive for a younger generation of men.
‘If a guy had worn makeup 10 years ago, he would likely have been beat up. But that’s changed today because more men are getting into grooming. What was once considered weird isn’t so farfetched now that you are using moisturizer and body washes,’ Mr. Shuster says. He calls this the ‘spillover’ effect.”
-Dave Lackie, Financial Post
My brother won’t even touch the countless bottles of conditioner I give to him, and El Hub gawks at my every suggestion to use moisturizing skin products (“But it’s Kiehl’s, sweetie!”). I doubt the guys in my life will be asking if they can borrow my Stila Sun Bronzing Powder, but if either of them asked to borrow some concealer to cover a pimple or asked for a few blotting papers before a big interview, I wouldn’t mind.
For the Boys: Man Makeup in 7 Easy Steps
- Exfoliate with a gentle product like Clinique Seven Day Scrub Cream
- Apply toner
- Moisturize face (and neck!) with a lotion containing SPF
- Use a brush to properly apply concealer
- Dust loose or pressed powder onto forehead and face
- Apply a clear or neutral-colored lip balm
- Wash face before bed to remove makeup and to cleanse the skin
Apparently, even in nature male makeup makes a difference. Research conducted into the mating habits of New Jersey barn swallows (no joke!) revealed that male birds with feathers cosmetically darkened had higher testosterone levels and more luck with lady birds than those not wearing any male bird makeup at all. Talk about chick magnets!
G’morning, girls, and happy Wednesday! Who’s ready for a coffee break?
Last night I had grand plans to continue (start) my packing for our trip on Friday, but it so didn’t happen. Instead of packing, I ate half a tub of Haagen Dazs ice cream (dolce de leche, baby!) on the couch and watched a few old episodes of The X-Files. Yippee!
Procrastination is my master…
How was your evening?
Your friendly neighborhood beauty addict,
For more sweet, sweet makeup lovin’, sign up to receive my updates by email.