413 — that’s, like, a pager code, right?
LOL! Oh, puh-leaz! Don’t even pretend like you don’t know what I’m talking about. I know you got all smiley and giggly when your crush sent you love emergency pages in the (911 143) middle of the night, circa 1995.
Oh, wait. That was me.
Actually, in this instance, 413 is not in reference to the language of pager love, but rather shorthand for a collection of NARS makeup products called 413 BLKR.
It includes 413 Multiples, Nail Polishes, Eyeshadows, Lipsticks — all manner of cute things.
The numerical nomenclature is a shout-out to the address of the very first NARS boutique, located at 413 Bleecker Street in New York, and the 413 BLKR products were created in the spirit of New York City’s unique energy.
Recently, NARS added two new pieces to the 413 BLKR fam — 413 BLKR Blush ($30) and 413 BLKR Illuminator ($30).
Rosy matte 413 BLKR Blush, an intense rosy pink powder blush, is super smooth and incredibly pigmented. A little goes a long way with this one, so you might want to use a light touch.
Shimmery champagne liquid highlighter 413 BLKR Illuminator looks like it could be frosty, based on how it looks in its tube, but that’s just because it’s fired up about the prospects of getting on skin, where I think it’s actually very subtle and beautiful.
Without a doubt, one could wear any of these pieces separately, but I think they go from good to great when worn together.
The Blush’s richness and intensity get along well with the ethereal Illuminator. Both seem to balance one another.
I like to start by applying the Illuminator on my upper cheekbones, then buff a layer of the blush lightly on top. That way the shimmering champagne peeks through the rosy blush.
Left to my own devices, I would never have thought to wear these two pieces together, but that’s François Nars for ya. He puts seemingly disparate pieces together that, at first glance, may not look like they belong together, but then you start playing with them and exploring, and you realize that they do! It’s genius.
If you’re on the market for a bright, fresh cheek look a little on the bolder side, consider these two. You can find them now exclusively at NARS Boutiques and narscosmetics.com.
Your friendly neighborhood beauty addict,