The New Mr. Write (Now) Eyeliner Pencils by theBalm: This Mr. Right Is Not a Commitment-Phobe

Published in: Collections, Eyes, theBalm

Mr. Write (Now) is not the kind of guy to hit it and quit it.

Um…can I say that on the blog?? I dunno, that might be kind of rude.


Let me try again…

Will you ever meet Mr. Right? Absolutely! In fact, Mr. Write is ready to meet you right now.

OK, that was better. πŸ™‚

Don’t be surprised if you find yourself wanting to commit to this new line of twist-up eyeliner pencils by theBalm. Make a note in your diary to meet one of these guys next time you’re near a counter. They’re available in eight $17 shades, with some of them mattes and some of them shimmers (incidentally, they have a built-in sharpener hidden in the bottom of each pencil).

I was surprised my eyes didn’t freak out when I wore Jac. B Bronze on my water lines this week, because they can usually only tolerate MAC Eye Kohls this time of year. My skin gets very sensitive when the air is cold and dry.

Now, as one might expect of an eyeliner pencil called Mr. Write (Now), these guys will not sneak off without buying you breakfast. They want to stick around (nine+ hours). None of them, and that includes Jac B. Bronze, who I’m wearing on my lower lash lines in these pics, are commitment-phobes.

In fact, these long-lasting twist-up liners are so heavy-duty that I have to use an oil-based makeup remover with them. The formula also dries very quickly, so if you plan to do any smudging, don’t dilly-dally.

theBalm Mr. Write (Now) in Brian B. Beige, Jac B. Bronze, Bill B. Mocha, Wayne B. Olive, Raj B. Navy, Vince B. Charcoal, Dean B. Onyx and Scott B. Bordeaux

theBalm Mr. Write (Now) Swatches clockwise from the upper left: Brian B. Beige, Jac B. Bronze, Bill B. Mocha, Wayne B. Olive, Raj B. Navy, Vince B. Charcoal, Dean B. Onyx and Scott B. Bordeaux

Clockwise from the upper left: Brian B. Beige, Jac B. Bronze, Bill B. Mocha, Wayne B. Olive, Raj B. Navy, Vince B. Charcoal, Dean B. Onyx and Scott B. Bordeaux

I should mention that Jac B. Bronze employed several play-yuh tricks on me, and dayum! — they worked.

First, he caressed my skin with his silky smooth formula. Then he wooed me with his powerful pigment (ah…). Then he sealed the deal with his worthy wear time of nine hours (oh…).


Uh…this is starting to sound dirty-birdy again.

All you really need to know is this: these guys want to stick around, so why wait for Mr. Right when Mr. Write Now is available now at theBalm counters and online. πŸ™‚

Wearing thebalm's Mr. Write (Now) Eyeliner Pencil in Jac B. Bronze on my lower water and lash lines

Wearing thebalm’s Mr. Write (Now) Eyeliner Pencil in Jac B. Bronze on my lower water and lash lines

PRICE: $17 each
AVAILABILITY: Permanent, with eight shades available now at theBalm counters and online
MAKEUP AND BEAUTY BLOG RATING: B+/A- (love these for their wear time, but they’re difficult to remove and set VERY quickly)

Your friendly neighborhood beauty addict,




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So far, 25 people have commented on this article. How cool is that?

  1. Agata says:

    What a cute way of introducing those pencils to us, Karen! They sound great. The gold Jac B. Bronze looks beautiful!

    Happy Friday!
    Agata recently posted … My Skin Issue- The Culprit and The Saviors

  2. Sunny says:

    Jac B. Bronze looks like a keeper! Definitely my favorite shade out of the bunch! Glad to hear the formula works so well. I’ll check them out when they land here πŸ™‚
    Sunny recently posted … For Soft-Focus Photoshopped Skin in Real Life, Check out Dior Diorskin Nude Air!

  3. I LOVE the Bronze & Olive. Also, you are too funny! πŸ˜€ Thanks for making me laugh with this “risquΓ©” post!
    Kristina Vieweg recently posted … Product Spotlight: Shea Moisture Superfruit Complex

  4. Dee says:

    Oooh hubba hubba those are pretty. love the Bronze one on you ! But the lipstick luva in me needs to know the name of that lipstick you have on there too!!

    • Karen says:

      Hi Dee,

      It is Chanel Rouge Coco Shine in 97 Desinvolte, a moisturizing, semi-sheer creamy coral. It’s a repromote from the new spring collection!

      Happy Friday, by the way. πŸ™‚

  5. These look great! I could see myself having lots of fun playing with all these colors.
    Kiss & Make-up recently posted … Make-up look | Tripping on acid green with MAC

  6. Erin says:

    I need that beige! I need a waterline pencil and that looks like a good color to me!
    Erin recently posted … NARS Rikugien Satin Lip Pencil

  7. sora says:

    Happy Friday, Karen! You never fail to make me smile – the way you introduced these liners is too cute. Scott B. Bordeaux looks like a keeper. I will make sure to check him out πŸ™‚ I’m a big fan of the Balm, so hopefully these will work out for me!
    sora recently posted … etude house look at my eyes cafe swatches | μ—λ›°λ“œ ν•˜μš°μŠ€ 룩 μ•³ 마이 μ•„μ΄μ¦ˆ 카페 μΆ”μ²œ

  8. Lacey J. says:

    These are so cute. I almost want to get the black just because I love supernatural. Love dean. Maybe the brown too … My bf is bill… Lol

  9. Tia says:


    First time poster here. Beautiful! Thank you your review and gorgeous, accessible looks! Sometimes I think I need a degree in art to recreate some of the looks I see.

  10. gio says:

    Love this review, you’re so funny! Love the shades as well, especially Jac B. Bronze and Raj B. Navy. Those are definitely keepers. πŸ™‚
    gio recently posted … Are They Dupes?: Philosophy Help Me Retinol Night Treatment VS Alpha Hydrox Retinol ResQ

  11. Jaa says:

    That Jac B. Bronze! WOW! I don’t think I have anything like that in my collection! It’s really such a unique shade. Thanks for introducing these to us, Karen! Do you find any glitter fallout later on in the day?

  12. Majick says:

    I LOVE your writing style and this post was the best. Made me laugh, well done! You look stunning in this pic – lovin’ the bronze on the waterline, didn’t think i would. I think if I try them I will start with the Bordeaux. (makes my hazel eyes a little greener)

  13. Francine says:

    Wow ! I like this colors ! I love Scott B. Bordeaux and Raj B. Navy πŸ™‚

  14. Mr.Write couldn’t have got a better introduction than yours.. Ooh here are these boys to won me over.. They are so freaking good !!

    I need not wait for Mr.right now Write is here for me πŸ˜‰
    Poo@beautyandmakeupmatters recently posted … The Body Shop HoneyMania Lip balm Review, Swatch

  15. Jenny says:

    Karen love do you wear contacts? I have an issue keeping any liner in my waterline that won’t smudge onto my contacts.

  16. Stari says:

    Uuuuhhh wantt…. Anything you’d recommend for water line tho? Will this hold? Everythiiiiinggg anythingg just smudges and wont hold on my water line

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