Whenever I come across a new drugstore makeup morsel, I follow a familiar routine.
With the prospective product in hand, I’ll track down a reflective surface in the store (like the edge of a nearby shelf), and hold the item up to my face to gauge how the color might look on my skin.
Admittedly, it’s a rather unscientific approach…
Since most drugstores don’t provide open testers for products, beauty shoppers are often left to guess based on how products appear through their unopened packages.
But the times, beauty lovers, are a-changin’! Drugstore retailers like Wal-Mart have begun testing new technology that could help.
The new EZface Inc. “virtual mirror” lets ladies (and gents) see how beauty products might look on their skin without actually having to try them on (kinda like Daily Makeover’s Makeover Studio in a box).
Customers stand in front of the computerized EZface kiosk, which has a built-in camera, touch screen, bar code scanner and printer, and have their picture taken.
Then, by simply scanning the bar code of any makeup you’re interested in, EZface generates a composite picture simulating what you might look like with it on. Also from the kiosk, you can print the image, email it or even send it straight to Facebook.
Pretty cool, yah?
I haven’t seen an EZface kiosk in person yet, but I’m dying to (let me know if you have!). So far they’ve been “deployed” in just 10 Wal-Mart stores across the U.S.
I’m curious… Do the machines also take into account fluorescent store lighting, skin tone and product texture/finish? Inquiring minds want to know!
If these EZface kiosks take off, they could become a trademark part of the drugstore shopping experience, like cheesy in-store muzak (Kenny G, anyone?).
Your friendly neighborhood beauty addict,