Tabs the Cat for CATEX Claw and Nosetint

Sundays With Tabs the Cat, Makeup and Beauty Blog Mascot, Vol. 304

Published in: Daily Photo, Tabs

Tabs the Cat for CATEX Claw and Nosetint

This post is sponsored by Purina Pro Plan #proplancatpartner. For information about my posting policy, please see my Disclaimer.

Sponsored by Purina Pro Plan Cat


Have you ever done any sort of genealogy research into your background to find out more about where you came from? Tabs actually did some of that this weekend, and what we found was fascinating! — although not altogether a surprise.

Apparently, Tabs comes from a long line of kitty models and entertainers, like his great-great-great-great-great-great-great-great grandfather cat, Franklin, who starred in one of the very first print ads for feline cosmetics. Catex Claw Polish and Nosetints were all the rage among fashionable felines in the late 1930s and ’40s.

No kidding, but we found evidence of his feline family ties working in the kitty modeling business from the ’20s through the ’70s, but that’s when the trail went dry… It seems that his ancestors got out of kitty modeling for a while, for some reason, and went into the shipping business.


I don’t know if you’re into this kind of thing, but if you are, here are some of the vintage kitty modeling advertisements we found. 🙂

Tabs the Cat for Ray-Cat Sun Glasses

Tabs the Cat for Boardwalk Blue Eye Shadow

Tabs the Cat for Gorgeous Gerbera Lipstick

Tabs the Cat for Maybellcat Mascara


Tabs supports the Purina #MyGreatCat campaign

Every time you share a pic or video of your feline employer just being awesome in his/her own way, you’ll be feeding a hungry cat.

For each picture or video you share on your social media channels that includes the hashtag #MyGreatCat from now through August 31, Purina Pro Plan will donate one pound of cat food — up to 50,000 pounds — to hundreds of cat rescue groups nationwide through the Purina Pro Plan Rally to Rescue network.

About Purina Pro Plan Cat food

Purina Pro Plan Cat understands that every cat is different in her own wonderful way. That’s why Purina Pro Plan’s wide range of dry and wet cat foods and snacks, sold exclusively at pet specialty stores, can be found in three unique nutritional platforms — Savor, Finesse, and Focus (Tabs loves the Focus!) — with each formula designed to provide advanced nutrition to help bring out the best in your cat. For more information, visit

About Purina Pro Plan Rally to Rescue

Rally to Rescue is a partnership of Purina Pro Plan and select pet rescue organizations across the country who give adoptable pets the care they need and the loving homes they deserve. Since 2005, Rally to Rescue organizations have saved over 600,000 pets. To learn more about the Purina Pro Plan Rally to Rescue network, visit or find them on Facebook at

Your friendly neighborhood beauty addict,



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So far, 11 people have commented on this article. How cool is that?

  1. Sylirael says:

    Ah, Karen!! You’ve outdone yourself! 😀 I *love* these vintage ads so much! Perhaps especially the Maybellcat one, but it’s basically impossible to decide. <3
    Sylirael recently posted … Tales of Adventure from the Beauty Spotlight Team! Loot Boxes, Sale Loot, OMGLOOT!

  2. Musical says:

    Awwww! Grandpa Tabby :P.

    Love these vintage ads!! LOVE!!!

  3. Efrain says:

    Karen: you nailed it the ads look awesome, it’s an amazing research of Tabs family ads.

    Tabs: now I understand why you’re THE kitty model of all the times, it’s in your blood.
    Efrain recently posted … Los imprescindibles en belleza cuando falta tiempo

  4. Jessica says:

    This is so great!

  5. Christie says:

    These are so cute. I always love Sundays with Tabs!

  6. Jennifer says:

    These are all great but Catex is my very, very favorite. So clever, who thought of that? And more importantly, who executed it? All the ads are so well-done. Just love it. Kisses to Tabs
    Jennifer recently posted … Weekend Cooking Plan July 11, 2014

  7. Kim says:

    That’s definitely not a surprise about Tabs’ ancestry. I know he works hard but he clearly has modeling in his genes. 🙂 Btw, the Mabellcat ad reminds me of the new Manga mascara. Have you seen the commercial yet?

  8. Kristin says:

    Karen you are so creative! Tabs does look ever so handsome in those ads. Love the vintage style of them. 🙂

  9. Nicola says:

    LOVE the vintage ads. I sent a copy to my mother (big cat fanatic) and she loved it!

    1. Did you watch any World Cup matches? No. But when Italy beat England I had to tease my good friend from Southampton, UK.

    2. Do you and your significant other ever talk baby talk or have pet names for each other (honey, sweetums, my liege)? Sweetpea. The both of us.

    3. What’s one invention that would revolutionize the beauty industry as we know it? ALL beauty companies would totally and completely ban animal testing for their merchandise-be it makeup or tools (brushes, etc..). THAT would be revolutionary! There’s no reason why with today’s technology that we have to sacrifice a living thing in the name of physical appearance. Diana Vreeland even said “I loathe narcissism, but I approve of vanity.” To think that we’re better than the suffering of another living thing…blecht! Beauty’s only skin deep, but ugly’s to the bone!

    4. What’s your favorite kind of tree (oak, willow, ash, spruce)?
    Two: Willow is gorgeous for obvious reasons, but I’d have to say the favorites are the fruit bearing trees. The cherry trees in spring…*sigh* gorgeous!

    5. What’s your favorite beach, and why do you like it? Presque Isle in Erie, Pennsylvania. Voted one of the top places for sunsets (sunrises are not that shabby either!) and a great place to either go alone, or take your family or have a party or a wedding reception. There are many beaches there, but we always would go to Beach 10 because that is where they fly the kites every year. There’s also local bands playing and lots of community events like runs and such to do and nature lessons and historical about the town too.

  10. MelodyJ says:

    The vintage ads are a fun idea.

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