paul joe smudgeproof mascara 890

Get Cuteness and Incredible Curl Hold With Paul & Joe Smudgeproof Mascara

Published in: Daily Photo

paul joe smudgeproof mascara

Paul & Joe Smudgeproof Mascara ($26, available in four shades — Noir, Brun, Blue Hibiscus and Pink Samba)

Generally speaking, I have a high bar when it comes to the cuteness of mascara wands. Like, I’ll gladly gush over cute compacts and cute lipsticks, but cute mascara tubes?

Not usually enough to get me to go batsh*t cray.


What I REALLY want are mascaras that work well, but if the packaging is also cute, like I think it is with the Paul & Joe Smudgeproof Mascara in Noir I’ve been wearing lately, then that’s an extra bonus. 🙂

Barring disasters and other uncontrollable events, I curl my stick-straight lashes daily, and championship-caliber curl hold is one of the things I really like about this mascara.

That…and the super cute tube.

Smudgeproof sets, lengthens, lifts and locks lashes like it’s making it freakin’ rain at the club, and lashes stay elongated and lifted well beyond 12 hours — even through numerous naps (which I saw firsthand last weekend in Napa).

For me the sweet spot is two coats, which also adds some volume, but not a ton. Volume-wise, I’d say the effect is about two snaps shy of drag queen runway show.

So, it’s a good amount. I’m into it.

paul joe smudgeproof mascara 1

The formula incorporates something P&J calls “film-type” curling polymers to coat lashes and keep them from smudging or uncurling. To remove it, gently rub your lashes with warm water.

The shade I wear, a glossy black cat color, is called Noir, and it’s one of two available now in the permanent line (there’s also a brown shade called Brun).


There are also two limited edition summer shades available called Blue Hibiscus (a navy) and Pink Samba (a deep red), and you can find them all now online and at Paul & Joe counters.


PRICE: $26 each
AVAILABILITY: Available now online and at Paul & Joe counters
MAKEUP AND BEAUTY BLOG RATING: B+/A- (cute and curly, but kinda expensive)

Your friendly neighborhood beauty addict,


P.S. Happy hump day! 🙂


Like this post? Tell your friends!

So far, 6 people have commented on this article. How cool is that?

  1. sarahc says:

    I like! That’s some impressive holding of the curl there. I never ever get excited about mascara, but I am oddly excited about this.

  2. Eileen says:

    Have you ever seen TONYMOLY Cats Wink Mascara? You’ll squeal in delight!

  3. Chelsea says:

    Sounds like a tubing mascara almost? Looks good!

    I’m getting Clinique Chubby Lash mascara delivered tomorrow, so I’m curious to see how that will go. Chanel is itching lately, which is sad… Buuut, Clinique is way cheaper so maybe it’ll work? I also got their new Skinny Stick eyeliner in Olive-Tini, hoping for a Chanel Stylo Waterproof Khaki Précieux substitute because of the sensitive eyes.

    But it’s coming with a sample of the new Nars mascara too! And MAC Zoom Lash I think?

  4. Marilyn says:

    I Love all your Paul & Joe posts. It seems like a great product line! Do you know if they have counters in the U.S.?

  5. Looks good on your lashes! And yes, points for cuteness, for sure 🙂
    Kiss & Make-up recently posted … Review | Phyto Phytokératine Extrême exceptional shampoo for ultra-damaged brittle dry hair

  6. Jessica says:

    Holds a curl?! SOLD!

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge