Each of the five powder eyeshadows in the new $22 JK Jemma Kidd Smoke It Up I-Kit are so easy to blend that they could have been made by KitchenAid! — and with loads of pigment, they look and perform just like Jemma’s fab fall full-size shadows (which usually run $16 apiece).
The result is an affordable palette able to produce some of the quickest, easiest smokey eyes I’ve seen this fall. With lesser shadows, blending out the edges and layering darker shades can take (me) forever, but with the I-Kit I can bang out a smokey look in less than 10 minutes.
The shadows seem to lean toward the cool side of the color spectrum, so if you feel like you wear cool-toned shades well, that could be a good reason to give ‘em a go. Keep a few makeup wipes handy, though, as I have noticed a bit of fallout from the darker shades.
AVAILABILITY: Available now at Target stores and also online
MAKEUP AND BEAUTY BLOG RATING: B+
Your friendly neighborhood beauty addict,