What Do You Think of White Eyeshadow?

Published in: Makeup

shiseido fall WT 907 eyeshadow
Shiseido Luminizing Satin Eye Color in WT 907

Happy Friday, home skillets! 🙂


I’ll be away from my computer for a bit, but I wanted to say a quick hello and share a few nibbles from Shiseido before I roll.

I’ve been messing around with a few things from their permanent collection: eyeshadows from the Luminizing Satin Eye Color Shadows ($25) line, their Smoothing Eyeliner Pencil in Brown ($20) and Distinguish Mascara in Black ($22).

WT 907, the shimmery pearl-white pictured up top, has me seriously contemplating white shadow, but I’m not exactly sure how to wear it.

I’ll probably try some in the inner corners of my eyes… I’m assuming/betting that’ll brighten ’em up.

What do you think? Any ideas for potential color combinations?

What does one do with white eyeshadow?

shiseido fall 2009


shiseido fall 2009 swatches
Swatches from left to right without flash: Luminizing Satin Eye Color in WT 907, Luminizing Satin Eye Color in BR 618, Smoothing Eyeliner Pencil in Brown, Distinguish Mascara in Black

shesiedo fall 2009 swatches with flash
Swatches with flash

Do you ever wear white eyeshadow? If you do, how do you wear it? Help me brainstorm ideas in the comments.

Back in two shakes! 🙂

Your friendly neighborhood beauty addict,



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  1. sarahc says:

    I haven’t done it before but I found this on google, but the link to skindeco.net doesn’t work anymore.

  2. Amanda says:

    yeah, I do (wear white e/s that is) but I’m pretty fair skinned. 🙂 I’ve worn a pearly white (one of shu’s….) in the inner corner, and a cream white (Bobbi brown cream shadow in glacier, I think) on the lid. With the BB I’ll do glacier just on the lid and line with a mac royal blue fluidliner (waveline maybe? or something else, royal wink? can’t remember). top off with black mascara and a little lorac persuasion (mac shroom is a dupe) on my brow bone. But I tend to only do this in the spring, LOL. it just seems “light” to me.

  3. Sylvie says:

    I’d think you could use white shadow in the inner corner of your eyes, on the waterline, as a highlight, smoke it out dark colours, as a liner top or bottom or both. At least those are what I’d do. And it’ll be fun to have a vivid line on the lower lid like bright blue and do only half way from the outside in and start with white from the inner corner and go out, they’ll meet and blend somewhere in the middle. I think that’s a nice transition of eyeliner colour and it’s always unique.

  4. YadiQ says:

    i cant do white eyeshadow

    it just looks stark on me no matter what i do

    no matter how much i blend it just doesnt work for me

    let me knwo if you come up with any bright ideas on this

    i feel white shadows particualrly look good on super fair girls and i feel very porcelain skinned asians also can rock white eyeshadows beautifully and it makes them look so luminous but me i look chalky

  5. Amy says:

    hey Karen, I remember using white eyeshadow awhile back (being that I am 19 I guess it was not a long time ago :)). I applied it (not heavily, though) on the entire eyelid and brow bone. In the crease, I applied a chocolate brown, completely contouring the eyeball. It gave a quite nice sculpted effect, but I am not sure it will work for darker skin (I am very light-skinned). Let us know what you come up with!

  6. Carolina says:

    I just watched snapshots from Elie Saab’s Fall 2009 Couture Collection – with plenty of white eyeshadow. It doesn’t look that bad at all on the models. It’s a look that might be a challenge to pull of (at least for me!) unless you’re actually on a catwalk but perhaps it can be a source for some inspiration.


  7. Shannon says:

    lol, that reminds me of the white eyeliner my friends and I used to wear in middle school. That was an exceptionally unflattering idea. I agree though, I bet it would really brighten up the eye if you use it in the inner corners. I sometimes like to stick bright eyeshadows on the bottom inner corner, sort of between the innermost-corner of the eye to the point where my eyelashes start to pick up… I guess about to where the iris starts. ish. I like to do that with bright shadows instead of lining all the way under my eyes with a darker liner, since the latter usually makes my eyes look reeeeally small.

  8. amy says:

    I have worn pearly whites as an all over colour and matte whites for brow bone highlight. Any whites can pretty much be a “highlight’ colour as all the above posts suggested.

    But I would love to try to do a really graphic black and white look by achieving a gradient of light to dark by using: white on all over lid, charcoal on outer corners, then black extending out to the V to elongate eyes and pushed up 3/4 ways into the crease, then use a lighter gray above crease to blend out the colors, use the white again lightly on the brown bone and inner eye corners to highlight. Finish off with a very black eyeliner top and bottom and with mascara and faux lashes. I don’t know if this would work in real life, but it is just a thought.
    .-= amy’s last blog post… FOTD MAC Photo Realism Quad with Fashion Groupie Eyeshadow & Push the Edge Pigment =-.

  9. Jenna says:

    I’ve tried putting matte white it on my inner corners but didn’t like it. Just looked off.

  10. Lindsay says:

    I like wearing white all over, with dramatic black liquid liner on the upper lash line and red lips. I’m fair skinned, so I thought maybe that’s why I could get away with it, but a friend of mine who’s of Indian descent wears the same look and it looks amazing on her! (I’m jealous of brown girls.) I think the trick is using a sheer layer of white, so it’s not an obvious opaque mess.

  11. Lina says:

    Great question – I feel about white eyeshadow the same way I do about white nail polish. Love the idea but not really sure I can pull it off.

    Therefore, I never wear white eyeshadow alone. Or even as a base for that matter. I tend to use it over medium or darker colors to lighten, soften, or blend.
    .-= Lina’s last blog post… Giorgio Armani Eyes to Kill Palettes: 1, 2 & 3 =-.

  12. Marina says:

    The Eyeliner looks great! I wear white eyeshadows only under the brow.
    .-= Marina’s last blog post… Look Stylish With Sex and The City 2. Fashion: 80’s are back! =-.

  13. Kristina says:

    If only I had remembered my penchant for white e/s yesterday when you asked about high school makeup … back then it was pretty much my staple along with the black liner (eek, I know right?), but these days I like to use it in my inner corner/first third of my eye as a gradient into another cooler colour (blues, purples, greens, etc). And it also looks great as a brow highlight, but I’m fair skinned so it works!

  14. pouneh says:

    I do use white eyeshadow as others have mentioned it works GREAT as a highlight color in the inner corners or the brow bone. I am also very fair skinned with neutral yellow undertones (I am middle eastern after all). i use it alone for a natural look at times to brighten things up, or as the lid color. I also use it to lighten up other colors (a champagne color works too). I have this loose shadow (called the effect powder) from GOSH…IT is very sparkly white color that is buildable that is my fav white shadows to use 🙂 here is the link (the color sky)..

    I know GOSH just came to shoppers drug marts in Canada have never find them in USA when i lived there…but they were in Middle East over 7 yrs ago 🙂

  15. Jian says:

    WOAAAAAAAAH. That is bright WHITE shadow! I don’t really like it on the lids because it reminds me of the Japanese Ganguro girls (google image it. It’s enough to put you off!)

    I only really use shimmery white shadow on my inner corner of the eye and to halfway across my bottom lashline.
    .-= Jian’s last blog post… Back in the UK… =-.

  16. sunmom says:

    i usually just use white eyeshadow to accent other colors, other wise, I dip my angled liner brush in some mixing medium, then to the white eyeshadow, and use it as an eyeliner…i’m asian and have brown skin…
    .-= sunmom’s last blog post… Spent Two Days Off at La Luz Batangas =-.

  17. nikki says:

    for white eyeshadow i use it as a base, on my skin and the shade of white i use, i’ve noticed it’s very helpful in making the other colors i layer on top of it pop.

    i also use white in the inner corner of my eye, it makes the color of my eyes brighter

  18. charlene says:

    Karen, I’m so glad you posted this…that Shiseido white e/s is soooo gorgeous!!! I can tell you, that I’m prob a shade or two darker than you, i dunno, i wear NC42-44. AND I LOVE white eyeshadow/beige eyeshadow….neutrals…etc. Ever since this day, i’ve been in love and obsessed with finding the perfect white/beige.

  19. Rovie says:

    Years ago one of the makeup artists at Sephora showed me how to create a smoky eye look with white, grey, and gold eyeshadows and I’ve been using white eyeshadow for that ever since. I also use the NYX Jumbo Eye Pencil in Milk as an eyeshadow base.

  20. Patty says:

    You could try using white to soften up a darker, more intense color. Or mix it with a beige/neutral color as a brow highlight.

  21. Heather says:

    Check out Temptalia Gallery!

  22. Tavia says:

    The swatches are lovely, I usually don’t wear so much of white eyeshadow and when I do I use it only as I highlighter
    .-= Tavia’s last blog post… Declare war to acne with Avon, Clinique, Vichy, Garnier, Boots and Maybelline products =-.

  23. Sarah says:

    I have medium-dark skin and I use white eyeshadow a lot. It is my favorite for blending with gray and charcoal eyeshadow. Then I’ll add some black eyeliner and try to great a smoky eye. The effect is nice, a gradual light to dark eyelid.
    .-= Sarah’s last blog post… Funny T-Shirt Friday =-.

  24. Nora says:

    I have always found a matte (or other) white will work wonders *under* MAC Vanilla pigment. It somehow makes both products twice as good as regular! And, as others have said, it rocks as a base shade. At least I can do all these things with it because I’m super fair, but I still would recommend trying it under a pigment or glitter of some type to strengthen the colors within each!

  25. Jeri says:

    I use it on my lid into the inner corner and on my brow bone. The colors I combine it with are gray, purple, blue, and black.

  26. ezzie says:

    i absolutely love white shadow 🙂
    i wear it on the ineer corners of my eye and sometimes i put a sheer, shimmery white shade on the ball of my eyes to hightlight.brighten it a little.
    some days when my eyes are looking extra tired, i put white eyeliner on my lower lashes and with a liner brush, i pick up some frosty white color and seal my liner with it 🙂
    yes indeedy, i♥white shadow!

  27. ezzie says:

    whoops, i meant inner, not ineer! hahaaa.

  28. Kate & Zena says:

    It depends on the shade of white you use. I don’t have any truly wite-out white matte shadows but I have white-shimmers and cream colors. I’m super fair, obviously, so I use a very light wash all over my eye area and put on mascara and a teeny bit of eyeliner when I want to be simple. White doesn’t usually show up on my skin as I’m so fair so I use it a lot for natural looks.

    Most times I use it as a blending shade. If I find a color a little too bold for a certain look, I’ll blend white and the color into my brush to make a lighter color (because I’m just that resourceful). I also use it with a big fluffy blush brush to sweep on the tops of my cheekbones for a highlight.

    You’d never see me with white nails (frankly, I’m really to scour off the lime green I’m wearing) but I need a little white every now and then!

  29. JillyB says:

    I wear white quite often. A wash of white over my lid, with a little extra in the corner. A grayish-brown in the crease. Brown or gray liner under my eyes and in the outer corner, so as not to cover the white over my eye. And tons of black mascara, which really shows up against the white. As I’m getting older my upper lids are drooping and the white helps make my eyes show up more. I usually use MAC White Frost.

  30. Kypris says:

    As some people have said… mascara, liner, and a white wash over the lids (or some people just put some in the middle of the eyelid) can really perk up your eyes. I don’t usually wear it but I have a friend who wears that combo pretty much every day, and it’s easy and looks great!

  31. Janelle says:

    I wear it as an inner corner highlight on the tear duct, I cant say Ive ever come up with a way to wear it all over XD

  32. Marce says:

    I love shimmery white shadows! I find they look best as a highlight on the inner tear duct or applied heavily just under the brow, then blended out like there’s no tomorrow. If you worked with a light hand, I think you could pull off using it as a cheek highlight, too! 😀
    .-= Marce’s last blog post… Photoshoot – Marlene Dietrich Inspired =-.

  33. Meghan says:

    Hey Karen!

    I’m a pasty chica, so my advice is based somewhat on having very fair skin (smashbox fair f1).

    I can wear it on my lid with some liquid liner for a fierce 50’s inspired look, in the inner corners/browbone as a highlight and I like to use lighter shadows as a base sometimes for layering darker shadows over to make them less intense. I suppose you can also blend it into darker shadow to lighten them up as well.
    .-= Meghan’s last blog post… An Ode to Liquid Liner Pens =-.

  34. Doreen says:

    I used to have this Maybelline Dream Mousse shadow that was basically snow-white. It brightened my eyes as any illuminating brow-highlighter would, but it was something more interesting than the usual beige-y shimmer. I could use it as an all-over shadow since it didn’t appear to be as heavily pigmented as the Shiseido one. I think you can definitely rock this if you apply it with a very light hand.

  35. Solé says:

    I use white a lot in the spring and summer. I like to use it as a highlight with purples, blues, greens or aquas on the lid, since I feel like it gives a much cleaner look than using a cream or beige highlight with these colors. I also use a frosty white in the inner corner and it really makes the lid color pop.

    In the colder months I like to use it as a highlight for evening because I feel like it gives a higher contrast look that gives the whole eye a more dramatic look, especially if I’m using black liquid eyeliner.

    My fave is MAC Crystal Avalanche.

  36. Catherine says:

    I’ve never been able to figure this out either! Like… other than for an inner tearduct highlight, I have no use for white shadows… =/
    .-= Catherine’s last blog post… Swap with Stella! =-.

  37. Jenny says:

    Finally, someone made a post about white eyeshadow!

    I’m a high school junior juggling 8 classes, varsity cheerleading, competitive cheerleading, and a job, and as you can guess, i’ve barely got time to do my makeup. Unless i’m doing a really dark look for a party or something, i ALWAYS like to put a little bit of shimmery white shadow (Maybelline Vanilla – i’ve been through a few of them!) on the inner corners of my eyes and as a highlite under my brows. Just like liquid or powder highliter on your face makes your skin glow, white eyeshadow instantly makes your eyes look brighter and more awake! Most of the time before school, i’ll just put a little in the inner corners and under my brows, throw on some mascara and head out. Holy grail status!

  38. heyhey says:

    White Shadow. Lols, wasn’t that a TV show?

    To your question, inner eyes, and a light sweep over the brow bone (below the outer brows?). Cosign on the lighthand.

  39. Solé says:

    Hi Karen! I just looked it up on the MAC site to make sure it wasn’t an LE, and it’s there, but it looks like a cream color on my monitor. It’s a bright, shimmery white in the pot though. And the description says, “white with reflects (Veluxe Pearl)” so maybe there’s just something wrong with my monitor.

  40. Sakura says:

    I use white eyeshadow as in this video. Here white is “D.”

  41. Rachel says:

    I’m pretty pale, and I can pull it off when I wear a matte white on my brow bone (Applied lightly) I usually use the same one on my inner corner. It even looks fine on my lid. I guess it’s bc it’s not a super opaque white, and it isn’t frosty.
    .-= Rachel’s last blog post… Pics of my Prescriptives palette =-.

  42. Kerry says:

    I like it on me on my lower water lines. Only with neutral coloured eyeshadows though – otherwise it’s a bit… wow….

  43. Emily says:

    I”m really fair, so I can pull it off and I usually use it as my highlight color.
    More sheer whites, or even matte ones though.

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