Have you seen the new Aerin Beauty line?
It’s a new luxury lifestyle brand that debuted earlier this year, and these are some of their first forays into makeup. I’m pretty sure these pieces are from the new holiday collection (I’m trying to confirm that with the company).
There are also categories for skincare, fragrance, home products, footwear and jewelry in the new brand.
If these pieces here look at all familiar, it might be on account of Aerin — last name Lauder, as in the late Estée Lauder, the founder of the global empire/beauty brand. Aerin is her granddaughter and the founder of this new line.
The hush-hush colors and luxurious packaging look ultra chic to me, and very true to the original spirit of the Estée Lauder brand, which I guess shouldn’t come as a big surprise.
This is my first experience with Aerin Beauty, and I’m liking the subtle colors, finishes and textures so far. There are a couple of brights here, but for the most part, the color palette is pretty subdued.
Here’s a quick peek at some of the new pieces. Have a look, and let me know what you think.
I gotta say — I’m loving that packaging, and I can’t wait to get those lipsticks on my lips!
See anything you like?
Your friendly neighborhood beauty addict,