“A lure…? Like a fishing lure?”
No, silly! Allure. Like alluring, as in the new Illamasqua Powder Blusher in Allure, a dusky, rosy pink with sand-sized flecks of golden glitter.
It’s part of the new 12-piece Illamasqua Generation Q collection, which I haven’t spotted at Sephora yet, but I saw it online over at illamasqua.com.
Lots of bold eye and lip colors in the launch…
What do you think of these model shots from the campaign? Aren’t they great? Very edgy and real.
As for the blush? Gorgeous! I wasn’t sure what to expect based on that swatch down there, but I love how natural it looks, as long as I apply it with a light touch.
The little flecks of glitter don’t really show up very well in these pics (I tried!), but they’re there…doing their glittery thing.
Allure kinda reminds me of NARS Taos but with bigger flecks of glitter. Should be a beautiful blush on a wide range of skin tones, but lighter lovelies might want to try applying it with a fan brush to lay down a light layer.
Tanned temptresses, I hope you decide to give Allure a try; I bet it’ll look bangin’ with your tan.
Your friendly neighborhood beauty addict,