What an Alluring Blush! I Can’t Resist Illamasqua’s Powder Blusher in Allure

Published in: Face, Illamasqua, Makeup

illamasqua allure blush

“A lure…? Like a fishing lure?”


No, silly! Allure. Like alluring, as in the new Illamasqua Powder Blusher in Allure, a dusky, rosy pink with sand-sized flecks of golden glitter.

It’s part of the new 12-piece Illamasqua Generation Q collection, which I haven’t spotted at Sephora yet, but I saw it online over at illamasqua.com.

Lots of bold eye and lip colors in the launch…

Illamasqua Generation Q Collection

What do you think of these model shots from the campaign? Aren’t they great? Very edgy and real.

Illamasqua Generation Q Collection

Illamasqua Generation Q Collection

Illamasqua Generation Q Collection

As for the blush? love Gorgeous! I wasn’t sure what to expect based on that swatch down there, but I love how natural it looks, as long as I apply it with a light touch.

The little flecks of glitter don’t really show up very well in these pics (I tried!), but they’re there…doing their glittery thing.

illamasqua allure blush

illamasqua allure blush swatch


illamasqua allure blush

Allure kinda reminds me of NARS Taos but with bigger flecks of glitter. Should be a beautiful blush on a wide range of skin tones, but lighter lovelies might want to try applying it with a fan brush to lay down a light layer.

Tanned temptresses, I hope you decide to give Allure a try; I bet it’ll look bangin’ with your tan. 🙂

Your friendly neighborhood beauty addict,



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So far, 30 people have commented on this article. How cool is that?

  1. Nina says:

    Im getting the lipstick in Magnetism from this collection!!!

  2. Tennyoceres says:

    From what I have read around the Internet, Generation Q is designed for moms and older ladies looking to add some punch to their makeup. That’s why the models aren’t twenty-somethings. For me that’s really cool. They acknowledge that some 80s rock stars/groupies never let go of their partying side.

    I’m grabbing the Creator (black glitter) nail polish and Magentism (raspberry pink) lipstick as soon as it hits stores. I want to go bold and rock out for every occasion this fall!

    • Karen says:

      I think that’s super cool too. 🙂

    • TwirlyGirly says:

      Not exactly. The models used in the Generation Q campaign range in age from 21 up to 72. The point of the Generation Q campaign is to show that most makeup products are suitable for women of ALL ages (regardless of how the company markets it). Individual products should be selected based on skin type, skin tone, and one’s personal makeup “style,” not age. I think Illamasqua decided to do this because women have been made to believe once you reach a specific age, you can no longer use color, or black eyeliner, or glitter, or…. In fact, it’s all about assessing how the aging process is reflected on YOUR face (throughout your life, not just when you turn 30, or 40, or whatever), and adapting your application techniques so that your makeup still reflects your personal style and looks good – as opposed to having to follow a bunch of arbitrary “rules” just because you’re a certain age.

  3. Saffron says:

    I effin love the model photos from this collection – makes me want to save up and buy the whole damn thing. Not this blush tho, I’m just too pale (and, let’s be fair, I own a freaking wardrobe of Illamasqua blushes. As a total aside I’d love for them to do a cooler brown contouring color, freals!).

  4. Michelle says:

    So pretty, love it! What are you wearing on your lips and eyes in those pics? Gorgeous look 🙂

    • Karen says:

      Hi Michelle,

      I’m wearing a Magnetism Lipstick and Opulent Lipgloss, which are both from the Generation Q collection.

      On my eyes I’m wearing a bunch of things, but mostly the LORAC Pro Palette. 🙂

  5. Love your eyes, Karen! Allure looks mega hot on you! I’m just not too sure about the glitter, and my tan will mostly probably be gone for a long time soon. Gah. The mere thought is very depressing!
    Sunny @ Mostly Sunny recently posted … A Golden Legend: Shu Uemura Eyelash Curler

  6. Hmm, it’s a tad too glittery for me, but I do like the color. You wear it very well!
    Kiss & Make-up recently posted … Beauty spotlight: color-crazy make-up

  7. Dawn says:

    Would you be able to do a post on your winged liner technique? I have small eyelids and have a really hard time with it. Yours looks so perfect in these pics!

  8. Lauren says:

    I wanna be just like the lovely ladies in the promo images when I grow up 😉
    Too many women do the “I’m too old to wear this” routine, including my mother, and I don’t ever want to be one of them. I love Illamasqua for showing REAL women looking beautiful and radiant at all ages. I keep telling my mom she’s way too young to stop wearing what she wants. Age ain’t nuttin’ but a number! 😉

  9. Stèphanie says:

    I like glittery blushes!
    Stèphanie recently posted … Nicole by OPI ‘A Million Sparkles’

  10. It looks so so pretty on you! I am going to get this and S.O.P.H.I.E asap!

  11. helene says:

    Love what you have on your lips! I have been stalking sephora’s website with no luck. I want the creator polish. It is black and it sparkles, so very me!

  12. Stephanie says:

    omg – are those fine lines i see around the model’s eyes? about dang time! that lippie is gorge on you.

  13. Judith DM says:

    As an ‘older’ woman, I do love some of the colors. As an ‘older’ woman I avoid too much glitter or sparkle, which can be very aging. As for the models, they are fine, but I have never seen such terrible lighting in any cosmetic ad or presentation EVER! Embarassing to the company in my opinion. Too much shine, not well blended, not looking for airbrushed perfection, but something better than this!

  14. Kim says:

    It’s funny but that blush is the item that caught my eye in your pics. 🙂

    And speaking of fishing lures (even though you really weren’t), I was almost hooked by one while boogie boarding. I thought my friend was yelling to tell me about the awesome wave that was coming. Turns out he was trying to warn me about a huge lure that almost snagged me.

  15. gio says:

    It looks really pretty on you, love it!
    gio recently posted … QOTW: What’s The Best Volumizing Mascara?

  16. I’m not sure about this particular shade, but I do really want to try a blush from Illamasqua–I’ve heard really good things!
    Becca @ The Beauty Sample recently posted … Liebster Award!

  17. Wow! It swatches kind of plummy, but looks coral on your cheeks! I wonder if it would pull cooler on fair skin? Curiouser and curiouser I say! I will need to try this one out, even it it has glitter haha!
    Tracy@Beauty Reflections recently posted … Fight Old Lady Hands With Biotherm Biomains Age Defying Hand & Nail Treatment

  18. Illamasqua is amazing – I really look forward to seeing their campaign photos. They have such a wonderful way of being very dramatic and different than other companies.

    I’ve tried the two polishes from this collection (Charisma and Creator) – both are incredible. Love, love, love this brand! They push boundaries in amazing ways.
    Swatch And Learn recently posted … Zoya FeiFei Swatches & Review

  19. Nadege says:

    OMG that blush is gorgeous! I have Taos by Nars, but the gold shimmer is definitely “alluring” lol
    Nadege recently posted … August Favorites!

  20. This blush is just too good! I’m afraid I may need it!
    OrangeLipstickBlog recently posted … Skin 79 BB Cream is the holiest product in my Holy Grail arsenal!

  21. A Visitor says:

    I sooo love the choice of models for this campaign!! Brilliant and I hope other brands follow suit!

  22. Brittany says:

    I love illamasqua! Such gorgeous products in this collection, I want the Aurora Gleam Cream!

  23. Lori says:

    I love that you can see the makup and the real person in the shots. Retouched images are beautiful but hardly ever realistic when it comes to how a cosmetic product will actually look but these finally capture it! Beautiful!

  24. kimkats says:

    OMG – Models that are over the age of majority??? And not airbrushed into oblivion?! I’m stunned… the only sad thing is that you would *never* see a US based company do that… They’re all too tied into the uber “yute” (see “My Cousin Vinny” if you don’t get the reference) thing to even consider doing something like that, but DANG!!! It makes me want to patronize Illamasqua like a fiend! An aged fiend, granted, but apparently they’re good with that!!

    The top gal in teh photo with the crazy hair is gorg!! Wish I could pull off a look like that!

    AWESOME stuff – that blush is awesome on you btw….

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