Unless you’ve been living in a rabbit hole with your Cheshire Cat , you may have heard the surrounding Urban Decay’s new Alice in Wonderland Book of Shadows ($52), a limited-edition palette created for Disney to coincide with the upcoming Tim Burton version of the film.
Urban Decay Alice in Wonderland Book of Shadows, $52
Fifty-two bones gets ya 16 shimmery shadows, two eyeliners and a mini-Urban Decay Primer Potion in a fantastical pop-up box that shows Alice walking through a field of giant ‘shrooms.
Alice fans have been snatching it up (it’s already sold out on UrbanDecay.com)! But never fear. You can sign up to be notified as soon as the next round of palettes goes on sale, or wait and find it at Sephora, Ulta and Macy’s beginning early next month.
Now, there’s been some beauty chatter about how similar this palette is to previous ones from Urban Decay, and whether or not they re-named and re-packaged some existing colors. I did take a quick look at Book of Shadows Volume II (from last fall) and did notice some overlapping shades.
A few of the neutrals in Vol. II, like Half Baked, Twice Baked, Midnight Cowboy Rides Again and YDK, do look similar to Alice’s Muchness, Mushroom, Midnight Tea Party and Mad Hatter. And among the brights, Vol. II’s Ecstasy (the shimmery purple) sure reminds me of Underland, while Jinx (the shimmery blue) kinda looks like Alice.
UPDATE, 1/21/2010: Readers Mel, HC and Jen commented to say that all of the new shades are, in fact, repromotes of existing colors from Urban Decay’s previous collections and permanent line, and the company announced some of the equivalent shades on Twitter: “Shades in the upcoming Alice in Wonderland Palette: Underland (Flash), Chessur (Chopper), Muchness (X), Absolem (Homegrown), Jabberwock (Oil Slick), Drink Me, Eat Me (Sin), Alice (Painkiller), Mad Hatter (Twice Baked), Midnight Tea Party (Midnight Cowboy Rides Again), Vorpal (S&M), Queen (Last Call) and White Rabbit (Polyester Bride)” (click here for a full list)
If you already own a fully stacked stash of Urban Decay shadows, it’s just something to consider. Of course, if you’re a rabid Alice fan or hard-core UD aficionado, a few overlapping colors may not matter to you at all, and if they didn’t, I’d completely understand.
I should say that the colors, no matter what, are up to typical standards for UD — vibrant, with shimmer that’s out of this world! I like what I’ve seen so far and appreciate the number of neutral shades, especially considering they’re from Urban Decay.
Take a look around, and let me know what you think!
Glide-on Eye Pencils
Your friendly neighborhood beauty addict,
P.S. So how was your hump day? Anything exciting to report? It’s dinner time for me. I’m settling down with Castle and a veggie burrito. What’s new with you?