Urban Decay’s Alice in Wonderland Book of Shadows Reads Just Like a Fairy Tale

Published in: Makeup

Unless you’ve been living in a rabbit hole with your Cheshire Cat , you may have heard the surrounding Urban Decay’s new Alice in Wonderland Book of Shadows ($52), a limited-edition palette created for Disney to coincide with the upcoming Tim Burton version of the film.


Urban Decay Alice in Wonderland Book of Shadows, $52

Fifty-two bones gets ya 16 shimmery shadows, two eyeliners and a mini-Urban Decay Primer Potion in a fantastical pop-up box that shows Alice walking through a field of giant ‘shrooms.

Alice fans have been snatching it up (it’s already sold out on UrbanDecay.com)! But never fear. πŸ™‚ You can sign up to be notified as soon as the next round of palettes goes on sale, or wait and find it at Sephora, Ulta and Macy’s beginning early next month.

Now, there’s been some beauty chatter about how similar this palette is to previous ones from Urban Decay, and whether or not they re-named and re-packaged some existing colors. I did take a quick look at Book of Shadows Volume II (from last fall) and did notice some overlapping shades.

A few of the neutrals in Vol. II, like Half Baked, Twice Baked, Midnight Cowboy Rides Again and YDK, do look similar to Alice’s Muchness, Mushroom, Midnight Tea Party and Mad Hatter. And among the brights, Vol. II’s Ecstasy (the shimmery purple) sure reminds me of Underland, while Jinx (the shimmery blue) kinda looks like Alice.

UPDATE, 1/21/2010: Readers Mel, HC and Jen commented to say that all of the new shades are, in fact, repromotes of existing colors from Urban Decay’s previous collections and permanent line, and the company announced some of the equivalent shades on Twitter: “Shades in the upcoming Alice in Wonderland Palette: Underland (Flash), Chessur (Chopper), Muchness (X), Absolem (Homegrown), Jabberwock (Oil Slick), Drink Me, Eat Me (Sin), Alice (Painkiller), Mad Hatter (Twice Baked), Midnight Tea Party (Midnight Cowboy Rides Again), Vorpal (S&M), Queen (Last Call) and White Rabbit (Polyester Bride)” (click here for a full list)

If you already own a fully stacked stash of Urban Decay shadows, it’s just something to consider. Of course, if you’re a rabid Alice fan or hard-core UD aficionado, a few overlapping colors may not matter to you at all, and if they didn’t, I’d completely understand. πŸ™‚

I should say that the colors, no matter what, are up to typical standards for UD — vibrant, with shimmer that’s out of this world! I like what I’ve seen so far and appreciate the number of neutral shades, especially considering they’re from Urban Decay.

Take a look around, and let me know what you think!


Glide-on Eye Pencils

Your friendly neighborhood beauty addict,


P.S. So how was your hump day? Anything exciting to report? It’s dinner time for me. I’m settling down with Castle and a veggie burrito. What’s new with you?


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So far, 47 people have commented on this article. How cool is that?

  1. Ashley says:

    I want it soooooooo bad! I hope the birthday fairy is reading this (I’ve been good so far…)!

  2. Rae says:

    *squee* How pretty! I was wrong — at first, I thought some of these would be misses for me, but they ALL look stunning! Thanks for the swatches hon πŸ™‚

  3. Mel says:

    Hey Karen!
    The Alice palette colors are indeed all from the permanent eyeshadow line, and most of the regular names were posted on their Twitter:

    “Shades in the upcoming Alice in Wonderland Palette: Underland (Flash), Chessur (Chopper), Muchness (X), Absolem (Homegrown)…”
    “More shades! Jabberwock (Oil Slick), Drink Me, Eat Me (Sin), Alice (Painkiller), Mad Hatter (Twice Baked)…”
    “More and more: Midnight Tea Party (Midnight Cowboy Rides Again), Vorpal (S&M), Queen (Last Call), White Rabbit (Polyester Bride)”

  4. Shirley says:

    Ooh. So pretty!! I almost wish I wasn’t boycotting them for selling me used makeup… : (

  5. amy says:

    I love the pop up art packaging! At first I wasn’t impressed by the product review pictures but now that I have seen the swatches, they are so much more lovelier to me.

  6. MzMelanie says:

    I love these but am strapped for cash so all I can do is look and drool.

  7. Jen says:

    I really wanted this until the shade equivalents came out. I have all but 4 of the colors, and the ones that are repeats, I hardly use them (the ones with glitter tend to be chunky). I must admit though, the packaging is to die for.

  8. Karen B says:

    Oh dear, this really puts a problem in my spending plan for the coming weeks. I think it’s gorgeous and I’m such a fan of all things Alice…

  9. Aleksis says:

    WOW the colors look so pigmented and bright! I cannot waaait to see some tutorials using this!

  10. Kypris says:

    I love the Alice novels… and I also love the names of the colours there (I think they are quite fitting). I will probably pass on this (I’m in a neutral phase right now, despite loving your posts on the vibrant colours) but it is definitely a gorgeous palette, with the added bonus of an Alice in Wonderland theme!

  11. Marina says:

    I LOVE it. of course πŸ™‚ and can’t wait till March to get it from the UK

  12. Tavia says:

    If you can believe me, I never liked the story but I love all of these shades πŸ™‚

  13. Connie says:

    I so want this πŸ™ Missed the last palette by 5 mintues! Stupid tupid PayPal πŸ™

  14. Megan says:

    I can’t wait till they make some more!! I’ll be one of the first ones in line πŸ™‚

    How good was castle? I love that show! I was those 2 to kiss already!

  15. Noeladd says:

    Ordered this on the 15th and I can’t wait to get it. I’m new to urban decay eyeshadows but I adore their eyeliners and thought this was a great way to build my collection.

  16. Sarah says:

    Jabberwocky makes me think of the episode of Better Off Ted, and for that alone, I want it!

  17. Ditte K. says:

    I hope it will be available online here in europe on e.g. lookfantastic because I SO want this palette!

  18. Vonvon says:

    It’s a really really pretty palette but last night I checked the UD website and it’s already OOS(temporarily). πŸ™ Really a good intro to UD for me, and the turquoise-colored liner…I so want it!
    .-= Vonvon’s last blog post… Vonvon’s Interests Turns 1 Today! =-.

  19. gio says:

    I so want this palette, the colors look gorgeous and the packaging is too cute!
    .-= gio’s last blog post… QOTW: Do you listen to anything when you apply your makeup? =-.

  20. Sara says:

    sooo jealous! i can’t wait for mine to get here!

  21. Shannon Steele says:

    I got BOSII last year as a peacock aficionado so I will be skipping Alice. But only because I’m being frugal.

  22. HC says:

    All of their shadows are shadows from their permanent line. When the book was on sale on UD’s website, they had all 16 names listed side by side w/ the permanent line shades.

  23. Look at how great that pigmentation is! I’ve never tried UD shadows before, but I am very impressed with these swatches.

  24. Abi says:

    Ohmygosh I neeeeeed this!!! I love Alice in Wonderland and the colors look beyond amazing. Tiny problem, though….I don’t have any money. Hahaha! πŸ™‚

  25. HC says:

    Here’s a list of the shades! (Taken from UD’s website on Jan 15)

    Underland (Flash)
    Alice (Painkiller)
    Oraculum (Baked)
    Queen (Last Call)
    Chessur (Chopper)
    White Rabbit (Polyester Bride)
    Wonderland (Maui Wowie)
    Curiouser (Grifter)
    Muchness (X)
    Mushroom (Mushroom)
    Midnight Tea Party (Midnight Cowboy Rides Again)
    Vorpal (S&M)
    Absolem (Homegrown)
    Drink Me Eat Me (Sin)
    Mad Hatter (Twice Baked)
    Jabberwocky (Oil Slick)

    Actually, I stand corrected — I was too excited earlier about the shades but they’re not from their permanent line. It’s all repromotes from either their permanent line or previous palettes (BOSII, Ammo, etc).

    • HC says:

      LET ME REPHRASE. My brain isn’t working!

      **Actually, I stand corrected Ò€” I was too excited earlier about the shades but theyÒ€ℒre not ALL from their permanent line. They are ALL repromotes, yes but either from their permanent line or previous palettes (BOSII, Ammo, etc).**

  26. Annie024 says:

    I love the Book of Shadows Volume I but after the first one they’ve been disappointing. They’ve been packed with colors I already own individually and many of the colors have been neutral shades. I like neutrals but overall, I’d wish to see more bright crazy colors that UD is known for. The fact that they’ve re-named many of their existing colors for the Alice in Wonderland shadow book is even more disappointing. This would have been a great oppurtunity for them to come out with some awesome new colors.
    I will not be purchasing this πŸ™

  27. angie says:

    I love this so much! Must have

  28. Alice says:

    I want SO much this palette!! It has my name, I love the book of course and it’s UD! and of course, you can all imagine, they don’t sell it in italy, UGGGGH!!! I have a friend who lives in London and he’ll try to buy me one when they get there. Or, a colleague of my father will be in NY in a month, he can go buy me one there! I just hope I manage to get it!

  29. Lis says:

    Are you serious the colors are the same as the permanent line. Aww man, I don’t want mine anymore if that is the case. ;-(

  30. Stef says:

    I love this palette, but I just can’t stand Alice in Wonderland. I’ve never liked it, so I just can’t bring myself to get it. If it wasn’t themed, I’d get it in a heartbeat!

  31. Jen says:

    This is soooooooooo cute!!!

  32. Melessa says:

    oh that is freakin awesome! i wish i had the money….i like a lot of the colors on top of it

  33. Melessa says:

    ive always loved alice way before this tim burton/johhny depp craze was even in production

  34. Vero says:

    I NEED this palette but it won’t arrive to Spain, I am going to cry! sniff

  35. Alli L. says:

    Does anyone know a specific date for when it’s coming to Sephora?

    • Karen says:

      Hi Alli L., I called my Sephora and they said it would be on counter first week of Feb. Maybe call your local store and ask them when they’ll be getting it!

  36. waaah I somehow missed this post until now. So pretty!!! I resisted the urge to part with $52 when it first came out, but I think I’m going to be tempted when it comes out in Sephora. I’m a sucker for Alice in Wonderland themed makeup. thanks for swatching, the colors look fantastic!

  37. Jennifer says:

    I’m excited. I just ordered my palette. This is my first UD eyeshadow order. I figured this would be the best way to get a range of colors and try Urban Decay.

  38. Sophia says:

    I like this Book of Shadows and want to try it out…Im new to Urban Decay…One thing that worries me…..Are they really glittery?? I dont wanna like like a disco ball! :/

  39. jo ellen says:

    i am sooooooooo bummed because i didnt get to buy alice in wonderlands book of shadows….i went to sephoria and they were sold out too….pleaseeeeeeeeeeeeeeeee tell me i will be able to get one somewhere!

  40. CopyCat says:

    this palette is amazing :F

  41. Alyssa says:

    will they be putting this back out again or no?

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