Shakin’ my head, man, because…repackaging. In theory, I don’t mind it, as long as the product itself, assuming I like it, which I do in this case, doesn’t change, and the new packaging improves upon something or makes the whole experience better, as in NOT harder to use.
What I’m not crazy about is new packaging, when the new package contains less product, especially when the price stays the same, OR actually goes up.
Their newly repackaged Eyeshadow Primer Potion tubes, which are being released with the new Summer 2015 Collection, are slightly smaller than the previous versions (0.33-ounce tubes now, versus what had been 0.37 ounces).
It’s a very, very small difference in size, and the prices remain the same, thankfully — $20 for the Original, Eden, Minor Sin and Enigma Primer Potions, and $24 for the Anti-Aging one — but still.
I’m all for streamlining and lightening one’s load, but seriously, what’s up with that?
Anywho. #rantover 🙂
UD’s eyeshadow primers are designed to be worn under powder and cream shadows for more vibrant color and longer wear time, and that hasn’t changed. Neither have the formulas, really, but we do get a new one, Enigma (available now), and a slightly reworked Sin (now called Minor Sin), while the others — Original, Eden and Anti-Aging — are carryovers updated with the new packaging. Original formula dries down invisibly, while Eden, Minor Sin and Greed are shades that can also be worn as shadows or highlighters.
Regarding the packaging, UD kept the squeeze tube but removed the needlepoint applicator, replacing it with a doe-foot bedazzled with a bejeweled cap.
I like the new doe-foot. I actually prefer it to the old needlepoint because I can cover a lot of space with it on my lids quickly, not that it took a ton of time with the needlepoint tip. I think the doe-foot’s just a little faster. Minor thing though.
Overall, I like UD’s Primer Potions. In the grand scheme of eyeshadow primers, I’d say that they’re smarter than your average bear. When I use them, my shadows last on average about eight hours, depending on the shadows. The colors also stay fresh for most of that time, and are also fairly easy to blend…although not as easy to blend as they are when I wear NARS Pro-Prime… Now that stuff is no joke. I’m planning to go to Sephora to stock up on, like, five tubes with my VIB Rouge Discount.
I do like UD’s primers, but generally they don’t make me want to twirl on a hilltop with my arms out or anything.
One more thing — I’ve noticed that UD’s primers tend to work better for me when I use less. When I use too much, sometimes my shadows will settle into my fine lines about midday through the day, and/or look patchy.
The newly repackaged Urban Decay Eyeshadow Primer Potions are available now online and coming to Urban Decay counters April 15.
Out of curiosity, what’s your favorite eyeshadow primer out there? Have you ever tried NARS Pro-Prime?
Your friendly neighborhood beauty addict,