Urban Decay Followed the Yellow Brick Road All the Way to Two New Limited Edition Palettes Inspired by Disney’s Oz the Great and Powerful

Published in: Collections, Eyes, Face, Makeup, Palettes, Urban Decay

Urban Decay Oz Palette

Urban Decay’s new $49 limited edition palettes were inspired by Disney’s Oz The Great and Powerful

If you’re wearing one of Urban Decay’s two new limited edition $49 palettes inspired by the upcoming Disney flick, Oz the Great and Powerful, and someone shouts, “Witch!” DO NOT bust out your Tae Bo moves.

I repeat: no Tae Bo, Jiu-jitsu or Aikido moves, and absolutely DO NOT remove your hoop earrings.


Throw no blows! — because they’re just complimenting you on your makeup. πŸ™‚

Mila Kunis as TheodoraThe two colorful palettes, Glinda and Theodora, recently materialized online — POOF! — just like witchcraft, tying in with the new Oz film with makeup to recreate the looks worn by the witches played by Mila Kunis and Michelle Williams.

And this time, Urban Decay went all out!

These aren’t just some of their existing products in fancy packaging (not that I don’t like some of those palettes too). They created all-new colors here, and even included tutorials.

Nothing half-@ssed or cheesy. I feel like UD put a lot of thought into both products.

Each one comes with eight completely new eyeshadow shades…even though there are only six pans (two of the pans in each palette are duos), and the pans contain 0.05 ounces of product, making them the same size as Urban Decay’s interchangeable full-size shadow pans.

Urban Decay also included a gloss and liner with each palette, considerately completing the look.

First, Theodora — the richer, moodier magician who excels at conjuring up fab looks for brown smokey eyes.

The Theodora Palette

Urban Decay Oz Theodora Palette packaging

Urban Decay Oz Theodora Palette open

Urban Decay Oz Theodora Palette pencils

Urban Decay Oz Theodora Palette box back

Urban Decay Oz Theodora Palette tutorial 1

Urban Decay Oz Theodora Palette tutorial 2

The Glinda Palette

Urban Decay Oz Glinda Palette packaging

Urban Decay Oz Glinda Palette open

Urban Decay Oz Glinda Palette pencils

Urban Decay Oz Glinda Palette box back

Urban Decay Oz Glinda Palette tutorial

Urban Decay Oz Glinda Palette tutorial


Urban Decay Oz Theodora Palette swatches

Theodora swatches from the left: Eyeshadows in Broken, Beware, Bewitch, West, Spell (a duo), and Jealous (a duo); 24/7 Glide-On Eye Pencil in Black; and Super-Saturated High-Gloss Lip Color in Theodora

Urban Decay Oz Glinda Palette swatches

Gilda swatches from the left: Eyeshadows in Tornado, Aura (a duo), Magic, Illusion, Oz (a duo) and South; 24/7 Glide-On Eye Pencil in Purple; and Super-Saturated High-Gloss Lip Color in Glinda

Glinda, the springier spell caster here, casts her cosmetics incantations by harnessing the power of peach, pink, purple, taupe and silver shades, and with all of these swatches, I only needed a single swipe to see vibrant, intense color.

I actually like how Urban Decay limited the number of shadows this time around to eight each because while I also think it’s neat to have zillions of shadows in a single blockbuster palette (hey there, Alice in Wonderland), those can be a little overwhelming for me (not to mention, huge!).

In this case, I like eight… It seems like a good number.


Oh, and the palettes are always reusable. You could always swap any of the colors with one or more of Urban Decay’s other eyeshadows, which is also an option.

As for price, $49 does seem expensive, but it represents a pretty good price break. Purchased individually for $18 each, six full-size UD single pans would set you back $108.

Yup, I love the mix of colors this time… Lots of good stuff here (I almost want to wear them all at once!).

PRICE: $49 each
AVAILABILITY: Available now at urbandecay.com and coming soon to Sephora, Ulta and select Macy’s stores

Your friendly neighborhood beauty addict,



Like this post? Tell your friends!

So far, 40 people have commented on this article. How cool is that?

  1. Alison M says:

    Theodora, yes yes yes! Of course it helps that Mila Kunis is so hot.
    Alison M recently posted … NARS Dressed to Kill Review and Swatches

  2. Teri says:

    I really really love both but I think Theodor is my favourite. The red lipgloss pencil did it for me I guess, lol! Are you doing a look with them Karen? πŸ™‚
    Teri recently posted … Dior Vernis in Ivory and Rouge Garconne

  3. Theodora OH MY. I haven’t actually bought anything since November but I want that palette!

  4. Radhika says:

    Theodora for me…but I also want some bits and pieces from Gilda! πŸ˜€
    Radhika recently posted … Balenciaga Paris Eau de Parfum – Review

  5. Geez, how on earth to choose–they’re both SO gorgeous! I mainly stick with neutrals on my eyes but when i do wear color, it’s either purple or green, so UD did a great job picking the shades! πŸ˜€ I also still have yet to try the new eyeshadow formula so I must really get on that
    Becca @ The Beauty Sample recently posted … The Sample: Jouer Bare Beauty Collection Review & Swatches

  6. Karen says:

    already ordered mine from UD this am, and it’s shipped this afternoon!! =) so excited!! Thanks for the review and swatches amiga!

  7. Agata says:

    Sooo beautiful! I am going to get the Glinda palette, I think I will wait till it’s available on Sephora.com so I get get free shipping and some samples although I am really tempted to just buy it from urban decay.com. You should do some looks with both palettes.

  8. Jessica K says:

    Oh no, oh no, oh no! I really want the Theodora palette! I didn’t think I would but I don’t have any dark shadows like that and … UGH! So beautiful!

  9. Nichole Clark says:

    Glinda palette you WILL be mine! As much as I love me some sultry red and deeper colors I’m ready for spring and summer colors to get here and brighten things up.

  10. thepaigest says:

    I got both!! But I’m movie crazy and Urban Decay Crazy!! This was on my must list. Hopefully the only next major purchase is MAC Archie Girls too bad there soooo close together!! EEK THANKS for the swatches you ROCK! They Rock! LOVE!

  11. Decisions, decisions! These are very tempting palettes! Both of these witches are calling my name!

  12. thepaigest says:

    Oh.. and the Lip Gloss is full size? It’s actually a great deal then!! Wow!

  13. Rose says:

    Gotta have the Theodora palette! But if I can take South and Tornado eyeshadows and the Glinda lip as well, I’d be set!

  14. Chris El says:

    I agree, I like the mix of colors in these palettes. Can’t decide which one I want… Or which one I want first!

  15. I’m a little jealous, Glinda’s colors show up so beautifully against your skin! Aura, Magic, Illusion and the lip pencil didn’t really show up against my coloring and Oz was like fall-out city, so even though I swatched both palettes for my site I only took home Theodora. It’s such a fabulous palette though – sultry natural colors but greens and a gold I know I’ll be reaching for this spring, PLUS a full size lip pencil? Amazing deal in my book.
    Jay @ Wayfaring Beauty recently posted … BB Cream, Asian-style! Missha M Perfect Cover B.B Cream

  16. Michelle says:

    Wow, I really like that Glinda pallet. Very tempted, even though I swore off buying anymore UD shadows as I really hate the new formula.
    UD hasn’t even tempted me since the release of Naked2, but I have a feeling I will give into this…

  17. I really want to get one of these, but which one? I am leaning toward Theodora, but can’t decide.
    Emi at Project Swatch recently posted … MUFE 35 Taupe Aqua Brow Review & Swatches

  18. Enka says:

    I’m gonna convince a friend of mine (fellow makeup addict) to buy one palette; I’ll get the other, and we’ll just swap the eyeshadows and pencils we like into the design we like. She loves pinks, and dark shades, and she’ll LOVE the red lip pencil. I’m more into golds and a neutral lip. THANKS FOR THE SWATCHES!!!!

  19. Sunny says:

    There are a couple of shades in Glinda that I love (hello South!), but I’m more about Theodora! I like the the duo shadows, and it’d be a great opportunity to score the build your own palette at a good price!

  20. Jennifer says:

    THIS is LIKE! I LOVE the idea of putting the charecters looks on the back with a tutorial! LOVE the colors too, seem very wearable!
    Jennifer recently posted … Organix Keratin Oil Shampoo & Conditioner

  21. Kim says:

    I actually like both of these, which surprises even me since I’m normally not a fan of “springy” colors. Can’t wait to see your FOTDs with these. πŸ™‚

  22. Maryana says:

    Love Theodora and Mila Kunis showing it on her πŸ™‚

  23. Karla says:

    Ahh! I want them both!

  24. Tiffany says:

    I was totally not interested in either of these palettes but after seeing your swatches, Karen… OMG! I think I’ll be using the Glinda palette on my best friend for her wedding. The colors are perfect and you really can’t go wrong with Urban Decay! πŸ™‚

  25. Addie Cain says:

    While I prefer Glinda’s reputation, I think I prefer Theodora’s palette!

  26. Kara says:

    So much for my no buy!

  27. Tennyoceres says:

    This is awful, I just want the Theodora palette for the lip color! Well, the really awesome smokey shades are a plus. C’mon UD branch the lip colors out on their own, please.

  28. Rachael says:

    I want the Glinda one. Badly.

    If anyone needs me I’ll be singing (horribly off key) songs from Wicked.

  29. Mara says:

    I prefer the first palette ! I would love to get that !

  30. I can’t wait to get the Gilda palette. I love Urban Decay eyeshadow and these colors look amazing for my lighter skin tone.

  31. Karo says:

    oh wow…Glida is so pretty but Theodora too <3
    Karo recently posted … Lush Cinders Badekugel

  32. Jette says:

    I might need to get both of these at some point, they’re both incredible πŸ™‚

  33. Corey says:

    Both are so beautiful! I’m wondering why there isn’t a palette for Rachel Weisz’s character. I’m loving all of the beauty products this movie has inspired (Urban Decay, OPI, Essence). Can’t wait to see the movie!

  34. Danielle says:

    I ordered Glinda but I want the Theodora too. The lip colors are actually available Glinda is a mix between Naked and Lovechild more Naked to me and the red is F-Bomb I kid you not. Go on UD and look at the colors there dead ringers so if you don’t get the palettes you can have the dupes of the lip colors. To me though the palettes are out of this world gorgeous. Thanks for the great review!

  35. Eu amo a glinda meu sonho essa paleta perfeita da urban decay

    JÑ tenho a naked a smoked e a midnight agora preciso desta

    Adorei o post!!

    Um beijo

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