I have a theory that if by some magical force we were all turned back into babies and allowed to go buck wild in a drugstore, I doubt that very many of us would go goo-goo, gaa-gaa over Maybelline Full ‘N Soft Waterproof Mascara based solely on its simple, unassuming tube.
I mean, just look at it. That’s some pretty basic packaging right there. No neon to speak of, vibrating brushes, fancy fonts or flashing lights.
But man! — I gotta say, this $7 workhorse is quite a wonderful drugstore gem.
My reasons for having kept a tube of it in my makeup bag for the past few years (I literally never leave home without it) reads like an awesome laundry list (or an awesome list of awesomeness from Trader Joe’s).
First and foremost, it’s only seven bucks! And it’s carried in probably 5,000 drugstores nationwide.
I think those are two pretty great reasons, but Full ‘N Soft Waterproof also does all of the things I want a mascara to do — adding length and separation to my lashes while holding a curl, so that I look wide awake (even when I’m not).
What about raccoon eyes? you might ask.
Great question, but nope. None of that. Full ‘N Soft doesn’t flake, smudge or run, and one of the things I really like about it is how well it layers.
No bumps or clumps, just smooth, evenly coated lashes, which means I get control over how my lashes look.
When I want them to look natural, like for the beach, I just apply one or two layers for that feathery, separated look. Or when I’m craving something more dramatic, I’ll do three or four.
Either way, I think my results with this mascara are consistently great.
Oh, yeah — the stuff’s also totally waterproof.
If it could, it would scoff at that freak rainstorm that wasn’t forecasted on the morning news, brush off that extra hour of surfing, and totally dismiss those last few minutes of The Twilight Saga: Breaking Dawn – Part 2, when you may or may not have been tearing up a little at the thought of the series being over for good (um…not that I did that, nope, not at all).
The Unsung Heroes series, a long-running series here on Makeup and Beauty Blog, features some of my favorite permanent collection products from a variety of brands.
Your friendly neighborhood beauty addict,