Ulta Haul! Products by Shea Moisture, Rimmel, Maybelline, Covergirl, Anastasia and Hot Tools [VIDEO]

Published in: Makeup, Makeup Tips/How To, Ulta, Video

GURL, you don’t even know. My usual plan of attack when I go to Ulta (or Sephora, or Target, or CVS, or any other place where I can physically pick up makeup and drop it into a basket or cart) goes like this: if I can’t carry it to the register with my own two hands, it’s not leaving the store with me.


This usually prevents the urge to keep throwing stuff (and by “stuff,” I mean everything and the kitchen sink) into my basket.


It didn’t work the last time I went to Ulta.

(Long story…)

Here are the products I picked up and which ones I’m loving (and not loving) from that visit.


Products mentioned…

As always, thank you again for watching!

Your friendly neighborhood beauty addict,


P.S. Have you been to Ulta lately? What should I grab on my next trip?


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So far, 21 people have commented on this article. How cool is that?

  1. Agata says:

    I need to try these Shea Moisture products and the Rimmel bronzer.

    I just went to Ulta on Saturday. I picked up the NYX intense butter glosses 🙂
    Agata recently posted … Beauty Influencers’ Sunday Column Vol.4: Makeup Brand Ambassador

  2. Katie says:

    Karen, you are ADORABLE. (You really do carry a Reese Witherspoonian likeness.) Even when you’re feeling “so-so” about a product. Ulta needs to swap those products on account of your adorableness.

    Anyway, I am so happy you love *my* Ulta ride or die products, the Brow Wiz and the Shea Moisture Superfruit scrub. Did you know Ulta now carries a Shea Moisture Tahitian Noni & Monoi scrub that smells even 50x better than the Superfruit?! It comes in a neon green I know you and Tabs would wholeheartedly approve.

    • Karen says:

      Hi Katie,

      You’re too sweet. Funny that you mention the Reese Witherspoon thing… I get that a lot, LOL.

      That Tahitian Noni scrub sounds WONDERFUL! Officially on my list, along with some stuff from It Cosmetics. 😀

      If you have any other Ulta recs, holla! And have a wonderful week, ok?

  3. ShannoninBC says:

    I haven’t seen your video *yet* as it’s in my YT playlist so it’ll come up soon but I wanted to drop a quick note saying thanks for the vids as I rarely comment on YT. Well, I rarely comment, actually. Perhaps I should start more? I digress…also, not a fan of those ad vids automatically playing when I view a blog – just saying!

    I’m canadian so Ulta is a highlight of any stateside visits – definitely looking forward to checking out the IT Cosmetics brushes, etc when I come down soon. Hopefully you’ll have a review of their products and brushes in the future!

    Thanks for the awesome blog and now awesome vids 😀

  4. Elena says:

    I bought the best of becca set at Ulta, more UD primer potion in sin (it was their deal of the day for $10 I couldn’t pass) and some Umberto Beverly hills hair dye (I have repurchased this multiple times). I visit Ulta wayyyy too much. Really close to my work and when I take my dog to the park there is one on the way home -_-

    I also recently purchased a new Zoya polish in Sage (one of their new satins) and it is super pretty! I also bought this Orly nail hardener since I am rough on my hands so we will see how that goes.

    The Shea moisture stuff you picked up looks good!

    Oh and I wanted a NYX Intense butter gloss (thanks to your post) but my Ulta’s were all sold out! They have been really cleaned out of NYX lately so I settled for a regular butter gloss instead.

  5. Rhia says:

    I’ve had my eye on that Rimmel bronzer for some time. It’s a great brand so I have no idea why I haven’t picked it up yet. Will have to do that soon. I’ve visited Ulta a few times recently to get some items on sale during their 21 Days of Beauty event. Got the Tarte Lights, Camera, Lashes mascara and UD eyeshadow primer potion for $10 each. Score!

  6. genesis says:

    You are so lovely Karen! I enjoy watching your videos. I like that bronzer buti should finish what I have. I am really digging your shirt. Are you using your laura mercier foundation or dior?

  7. CJ says:

    I do the exact same hands-only-no-basket shopping strategy too! That’s how I know the new OPI shine polishes don’t break easily. 😉 I picked up a whole bunch of lashes on my last trip to Ulta for my brother’s fiancée. I’m doing her makeup for their wedding and we’re practicing and messing around a lot – it’s so much fun! I also got some clear Maybelline mascara for brows, one Revlon HD lipstick and a couple of the new Rimmel Kate Moss lipsticks. I have a hoarding problem but now I call it wedding makeup research…

  8. Ginger says:

    Karen, can you break down your makeup look? It’s such a great spring look, and has a great glow! Also, what polish are you wearing? 🙂 Thanks!

    • Karen says:

      Aww, thanks Ginger! Here’s a quick breakdown for ya, including the polish. 🙂

      MAC Brule Eye Shadow — brow bone
      MAC Saddle Eye Shadow — crease
      MAC Honeylust Eye Shadow — lids
      MAC Vanilla Extract Eye Shadow — inner corners
      Hourglass Eclipse Eye Pencil — water lines and smudged on upper lash lines
      Estee Lauder Little Black Primer with Buxom Blackest Black Mascara — lashes
      Anastasia Beverly Hills Brow Wiz in Dark Brunette
      Anastasia Beverly Hills Clear Brow Gel
      MAC Powder Blush in Linda (from Julia Petite) — apples of cheeks
      Rimmel Natural Bronzer in Sun Bronze — just below cheeks and around the edge of the face
      MAC Lipstick in Boca (from Julia Petite) — lips
      MAC Lipglass in Purpurine (from Julia Petite) — lips
      Smashbox Pore Minimizing Primer — face primer
      Diorskin Nude Air Serum in Honey — foundation
      MAC Mineralize Skin Finish Natural in Medium Tan — setting powder
      Smashbox Photo Finish Hydrating Under Eye Primer — under eye primer
      NARS Radiant Concealer in Ginger — under eye concealer
      Orly Color Amp’d in Echo Park — nails (you can find this exclusively at Target)

      HTH! Let me know if you have any other questions!

  9. Great rule. Might have to put it in action when I go to DM next time…
    LindaLibraLoca recently posted … When Daddy becomes a pack donkey – Deuter Kid Comfort III

  10. That shea scrub sounds amazing…! I’m a sucker for anything shea, really. I wish we had ULTA here.
    Kiss & Make-up recently posted … Review | Nivea Cellular Perfect Skin Overnight Essence (Nacht Essenz/Essence de Nuit)

  11. Tulipthecat says:

    I totally love Ulta! I was just there last Friday to get the Clarisonic Mia that was on special. I ordered 4 of the Intense butter glosses and I’ve only worn tres leches. I wanted to let you know that the NYX Microbrow pencil is totally comparable with the Brow Wiz and much cheaper. I ordered 1 to try and it’s great! I also ordered 2 of the NYX HD blushes and I totally love them.

  12. Sadie says:

    I have the exact same problem with that style of hair pin too – so glad I’m not the only one 🙂 my hair isn’t particularly unruly, but there is quite a lot of it and it’s very shiny so clips and pins tend to slide out really easily. I dream of an up do! I also have to do the no basket thing, but in superdrug and boots rather than sephora and ulta, being a UK-based make up obsessive. Thanks again for the great vid! Xoxo

  13. That Shea Moisture body scrub sounds umm so delicious ..!! I wish we had these in India.. so want to grab those lovely moisturizers for my super dry skin!!

    Rimmel bronzer looks absolutely great.. would get hold of it soon !! 😀
    Poo@beautyandmakeupmatters recently posted … Benefit Posietint Cheek and Lip Tint Review, Swatch, FOTD

  14. makeupbykifana says:

    Got my Ulta shipment yesterday! I totally bought those same two SheaMoisture products. I love their body (especially scrubs) and hair products and I’ve never tried their Superfruit one so I said why not at BOGO. I also ordered some NYX stuff and a deluxe sample of Becca’s Topaz Shimmering Skin Perfector. On the first day of their 21 Days of Beauty sale I ran in for the Best of Becca Collection. Love it!

  15. Myriam says:

    Hi Karen may I know where did you get your shirt please? 🙂 its such a nice springy shirt i love it

  16. Carolyn says:

    Just back from Ulta and I picked up that Shea Moisture. I just opened it to get a whiff and buuuuuumer…. leave it to me to pick up the one that is all dried out and crusty 🙁 I’ll go exchange it tomorrow, I can’t wait to try it! With all the rain and cloudy skies this fruity mango concoction will help make it feel sunny out for sure!

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