Ulta Adventures: Smashbox Photo Angle Pure Pigment Gel Liner

Published in: Eyes, Makeup, Smashbox

smashbox photo angle gel

Smashbox Photo Angle Pure Pigment Gel Liner ($24 each)

Totes getting a Benefit vibe from these new Smashbox Photo Angle Pure Pigment Gel Liners ($24). They’re a new line of gel liners in twisty pens. The gel comes out of the flexible angled tip, just like Benefit’s They’re Real Push-Up Liner.


I was stoked to play with these when I spotted them at Ulta, but I got a little freaked out by the display… All of the liners had crusty bits of gel at the tips, which I cleaned off before taking these pics because they looked like a hot mess, and I couldn’t take it.


I dunno about the 36-hour wear time…. I don’t actually need my liner to last that long, LOL! Have you tried these yet? If so what do you think?

I’ve used Benefit’s gel liner before, and it looks a lot like these. With those there’s definitely a learning curve. They aren’t the easiest product to work with because it’s hard to get the gel to go where you want it to. Stuff has a mind of its own, but once you get it down, you can do some neat things with it.

smashbox photo angle gel

Smashbox Photo Angle Pure Pigment Gel Liner ($24 each)

Your friendly neighborhood beauty addict,



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So far, 19 people have commented on this article. How cool is that?

  1. Ditte K. says:

    It doesn’t matter if you practice with this. I have the benefit they’re real liner and I can do the perfect cat eye at night, just before I cleanse it off and go to bed. The next morning I get late to work because I had to cleanse the liner off and start over with my makeup. Worst product ever. Would definitely prefer a pot of liner.

  2. Laarni says:

    I think the longest I’ve worn an eyeliner (MAC Blacktrack) was over 24 hours (it was a Hanson concert, one in Manila and one in Cebu), but these days, the longest now for me is 4 hours. I don’t need 36! rofl.
    Laarni recently posted … L’Oréal Paris Color Riche Moist Matte in Orange Power

  3. jessica says:

    I played with those at Sephora. They do seem cool. People absolutely DESTROY the samples so while they might look gross, our own makeup collections are clean and nice. The UD Electric palette display samples are usually horrifying.
    jessica recently posted … Glow In The Dark

  4. Fancie says:

    I really like colors and they look pretty cool too. I need to play with them a bit next time I hit Ulta
    Fancie recently posted … Too Faced Melted Metallic Lipstick Round Up

  5. astou says:

    A little bit insane, no ?!!
    I’ll rather buy a Naked palette or any palette !

  6. astou says:

    Sorry, i thought ii was the Sisley post!

  7. Yieks, if the product looks gross in the display already, I wouldn’t want to see how it looks after using it for a few days at home.
    LindaLibraLoca recently posted … Strawberry fields forever – Keeping things juicy all year round

  8. Erin says:

    Hmmm these look kind of interesting. I find a lot of testers at Ulta look pretty gross, but they’re fine in my own collection. I’d be interested in a long wear time, I don’t need 36 hours, but I do like my liner to last!
    Erin recently posted … Lynnderella Jammy is My Jam

  9. Erin says:

    They look interesting!
    Erin recently posted … Markstone 2013 Chardonnay

  10. Alison says:

    I ordered one of these from Sephora when they first came out. Promptly sent it back. It was difficult to control how much came out of the tip, the texture seemed a bit too waxy to get the color to “stick” (but “smooshed” easily when you applied more pressure), and I wasn’t able to get anything but a smeary mess from it. Sigh. It seemed like a good idea!

  11. Denise Sheffield says:

    I brought the purple one a few weeks ago from Sephora. And every time I used it there were clumps are at the tip! I was afraid some of the clumps would get into my eyes! You are supposed to click once to get enough product but I guess it dries at the tip so you have to keep clicking to get the gel to come out after the clumps and then it’s too much product.. And it didn’t apply evenly so I had to go over it several times. But it lasted a long time and is a pretty color. Not sure but I may end up returning it.

  12. Natalye says:

    I haven’t tried these but the colors look great!

    Natalye recently posted … MAC: Cream Colour Base in Shell Review and Swatches

  13. nlm8 says:

    Hi Karen (and Tabs)! Have you tried this eyeliner on the waterline? I can never get one to stay put there. thanks 🙂

  14. Daniel says:

    I’ve heard that the Benefit liner gets returned a lot because people can’t learn how to use them :/ I like the black of that particular liner, but my lines always ends up weird, so I have to smudge it with a brush.
    BTW, can you tell NLM8 (a commenter in this post) that these are NOT SUPPOSED to go in the waterline? They can irritate the eye.

  15. Cool, I can’t wait to see more of these!
    Kiss & Make-up recently posted … Review | Vichy Cellu Destock Overnight & Vichy Normaderm BB Clear

  16. Kristi says:

    I retuned it. Mine wouldn’t twist up when I wanted it to-so I’d come back, and I’d have a glob of liner. Also, it broke and I could see how much product was actually there…not much.

  17. I love this brand since my beloved cc cream smashbox

    I want to test
    thatiane gomes recently posted … Minha experiencia com o uso de Saw Palmetto (Serenoa Repens) para queda de cabelo

  18. Katherine T. says:

    I had a real hard time using the Benefit one with the slanted tip, couldn’t get the hang of it, so will probably have the same problem with this one

  19. I love these! I also love the Benefit one too! I cannot do a wing with any other eye product. The first time I used the Benefit liner I had perfect wings. Same with the Smashbox ones. If you are use to liquid or marker there is a different hand hold to get use to and you drag it heel to toe or stamp it. I also learned that if you use some of Smashbox’s eye primer (and I mean a tiny tiny bit) put it on the back of your hand and kind of wipe the rubber tip of the sides of the liner it will help it go on smoother.
    Kirsten (Geeky Owl) recently posted … The Digit-al Dozen Does Fandom Week: Allons-y

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