“Um, yeah, could I please have a Grande Grandissimo Lash and one of those YUMMY-looking vanilla scones?”
Haha! Okay, you caught me. Part of the reason I like new Milani Grandissimo Lashes mascara is because it sounds like something I’d order at Starbucks instead of my regular grande soy chai latte (no foam, please). That, and I just like saying the name over and over again… Grandissimo. Grandissimo. Grandissimo.
Just launched for spring, Grandissimo and it’s oversized accompanying brush promise a false lash look with “incredible volume,” and all without smearing or clumps.
I’ve had my eyes peeled for a budget version of my favorite dramatic mascara du jour, Le Volume de Chanel, and I was hoping Grandissimo would be a good drugstore dupe.
I’ve been wearing it off and on now for a couple weeks, and so far, I’m feelin’ meh. I mean, yes, I think it’s a fine mascara in how it lengthens and lifts, and it hasn’t clumped or flaked (although it does smudge somewhat as the day wears on), but a replacement for falsies?
I think not.
If I could just slightly tweak the marketing message a bit, I might go with something like, “Get a natural lash look with oomph from two Grandissimo coats!” instead.
The price is still right, and that’s a big plus. Note to self: grab Grandissimo from a nearby drugstore if I ever forget my makeup bag at home (and can’t find Maybelline Full ‘N Soft Waterpoof).
AVAILABILITY: Available now at drugstores and also online
MAKEUP AND BEAUTY BLOG RATING: B
Your friendly neighborhood beauty addict,