The fashion industry has a big head start on beauty brands when it comes to branded smartphone apps
Peer into a woman’s handbag, and there’s a good chance you’ll find a smartphone looking back at you. It’ll be zipping and whirring along with her lipstick, powder and perfume. Whichever your e-weapon of choice — BlackBerry, iPhone or Google’s latest Nexus One — smartphones are a new “it” accessory.
Mine’s like crack to me! I got hooked on smartphones with a Blackberry Pearl a few years back; now I’m using an iPhone, and I never leave home without it. It keeps me on schedule (most of the time), in the loop (with email) and helps me locate important landmarks and lifesaving locales like the nearest MAC counter.
With Apple’s App Store for the iPhone crossing the three billion download mark, apps are everywhere, mostly. More and more companies are coming out with apps to showcase their products, among them leading fashion lines, but the beauty industry? Not so much.
Fashion world embraces smartphone apps with open arms!
Fashionistas rejoice! Almost daily new apps from fashion shops, designers and magazines are coming online in the App Store. Fashion enthusiasts can now shop directly from their phones, anywhere, anytime. Some apps also feature style advice, interactive games, videos, previews and reviews.
A few cool fashion appsâ€¦
- Chanel: It’s hard to go wrong with anything that looks like Chanel. I LOVE the design of this app. You get news on Chanel fashion, accessories and a a handy-dandy store locator. No way to shop with it yet, but I wouldn’t be surprised if Karl and company added the feature soon. Free for iPhone (click here to open in iTunes).
- Style.com: Amazing coverage of the catwalk during fashion week — you can watch the shows just hours after they hit the runway. FROM YOUR PHONE! So awesome. Free for iPhone (click here to open in iTunes).
- Net-a-Porter: Get fashion and accessories updates and see products with 360-degree views; there’s also editor’s picks and a wish-list function. Free for iPhone (click here to open in iTunes).
Beauty industry slow to jump on the app bandwagon
I searched Google and my iPhone today for apps from some of the bigger beauty brands like MAC, Estee Lauder, Dior, Shu Uemura and Urban Decay.
Didn’t find a whole lot, only two from big beauty brands — the first from Lancome (click here to open in iTunes) and the other from NARS (click here to open in iTunes). The Lancome looks pretty, but it’s kinda weak on functionality. There’s some news and makeup tips, but no updates since fall ’09’s Declaring Indigo.
Similar situation with the NARS app, which focuses solely on the NARS 15X15 book that came out a while back. It’s not bad, but I bet an app featuring more deets about the overall line or newer releases would probably be more useful.
Now, I DID find quite a few makeup and beauty apps from magazines, individuals and other groups, but few, if any, really caught my attention.
I think the fashion industry’s out in front on apps, and I hope to see more beauty brands charge ahead. 🙂
Smartphones are only getting smarter, after all, and multiplying like rabbits!
What do you think about makeup and beauty apps for smartphones like the Blackberry and iPhone? Not interested, or would you like to see more?
Your friendly neighborhood beauty addict,